A. F. Ferguson & Co. (a member firm of the PwC network)

💡 𝐓𝐡𝐞 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐢𝐬 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 - 𝐀𝐈 𝐢𝐬 𝐍𝐨 𝐋𝐨𝐧𝐠𝐞𝐫 𝐚 𝐅𝐮𝐭𝐮𝐫𝐞 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐂𝐅𝐎𝐬, 𝐈𝐭 𝐢𝐬 𝐚 𝐏𝐫𝐞𝐬𝐞𝐧𝐭-𝐃𝐚𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐈𝐦𝐩𝐞𝐫𝐚𝐭𝐢𝐯𝐞. Honored to deliver the keynote at one of Pakistan’s most prestigious CFO Conferences on: “AI in Action: How Pakistani CFOs Are Using AI for Growth & Resilience.” The session was kicked off with an AI-generated avatar video, setting the tone for what AI is already capable of today not as a future concept, but as a practical business enabler. PwC newly launched Global AI Performance Study shows a striking reality: just 20% of companies capture 74% of all AI-driven returns - not by cutting costs alone, but by pairing strong foundations with a clear focus on growth and reinvention. The presentation explored a range of AI use cases relevant to finance leaders and organizations, including: - Traditional AI applications such as plant preventive maintenance, demand forecasting and customer churn etc. - Power of Large Language Model (LLM) - The advantages of Custom GPTs in improving productivity and internal knowledge access - AI Agents for PO processing tasks like invoice scanning, extracting information and posting that in the systems. - AI agents for preparing tax position summary. - Using WhatsApp for use cases like online ordering and using that for hospital/patient engagement. - Avatar and its use cases. Curious where your organisation stands today? 👉 Read the full findings and benchmark your AI fitness: https://bit.ly/3OxVaMM 
 
 AI transformation doesn’t happen at one speed. Some areas require reinvention. Other require scalable enablement. We have to take these steps to embark on this journey keeping in mind the AI governance and security from the beginning…
 
 Kick-Off Your AI Journey
 Select Use Cases
 Deliver AI at Scale 
 Reinvent business model, processes
 
 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐨 𝐨𝐮𝐫 𝐟𝐮𝐥𝐥 𝐝𝐚𝐲 𝐦𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐨𝐧 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐨𝐧 𝐀𝐈 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐉𝐮𝐧𝐞 11, 2026) 𝐰𝐡𝐞𝐫𝐞 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐧𝐭𝐬 𝐰𝐢𝐥𝐥 𝐞𝐧𝐠𝐚𝐠𝐞 𝐢𝐧 𝐚𝐩𝐩𝐥𝐲𝐢𝐧𝐠 𝐀𝐈 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐦𝐨𝐫𝐞 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭𝐥𝐲, 𝐦𝐚𝐧𝐚𝐠𝐞 𝐫𝐢𝐬𝐤 𝐚𝐧𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐚𝐛𝐥𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐮𝐭𝐜𝐨𝐦𝐞. Muhammad Samiullah Siddiqui M Zaid Kaliya FCA, DTM, FCCA JehanZeb Amin, FCA,FPFA,CIA, MBA Ahmed Raza Mir, FCA M. Sajid Kapadia (FCA,FCCA) Dawood Khan Osama Kapadia Yasir Gadit Abdul Rehman, FCA Moneeza Butt Salman Hussain Syed Abdul Qadir PMP, CISA, ISO LA Ali Khan Tufail Ahmed Fahad Sattar Muhammad Bilal Syed Muhammad Danish Abbas The Institute of Chartered Accountants of Pakistan A. F. Ferguson & Co. (a member firm of the PwC network) Waqas Aftab Sheikh 
 #PwCProud #AI #AFFERGUSON &CO. #PwC #CFOConference2026 #TheNewPlaybook #FinanceLeadership #ICAP #BusinessLeadership

Here are key takeaways from my presentation on the Corporate Leadership Perspectives on Sustainability Reporting, drawing on PwC’s Global Sustainability Reporting Survey 2025 at the adidas 2026 Sourcing Sustainability Supplier Kick-Off Event, held in Lahore on April 2, 2026. ✅ Sustainability reporting is becoming business as usual - Even with regulatory uncertainties, the direction of travel is clear. Many organizations are continuing to invest leadership time, resources, and technology. 65% said resources devoted to sustainability reporting had increased over the last year. ✅ Pressure is rising—from all sides - 53% see increased external pressure and 56% increased internal demand for sustainability data. It is becoming Truly cross‑functional – companies now involve ~10 functions on average, led by Sustainability (56%) and Finance (22%). ✅ Technology and AI are reshaping reporting Central data platforms (65%) and carbon tools (63%) are now common; AI use has nearly tripled to 28%. ✅ The real opportunity is value beyond compliance - 70% of early reporters say they’re already seeing value beyond regulatory compliance. ✅ Pakistan perspective – Survey results highlight growing engagement with sustainability reporting, with increased leadership attention, strong interest in ISSB‑aligned reporting, and a clear focus on building foundational processes, data, and governance capabilities. Although I missed my friend Omer Salman at the event, it was encouraging to see the level of engagement from suppliers and stakeholders on embedding sustainability into core sourcing strategies. Collaboration across industries is the catalyst for meaningful change which will shape a more sustainable tomorrow. A big thanks to adidas and Bilal Yaseen for being the hosts for this initiative. #PwCPakistan #StrategicLeadership #Innovation #AFF #AFFerguson #Sustainability #Climate #ClimateAction A. F. Ferguson & Co. (a member firm of the PwC network)