AlmaBetter

Some rooms just hit different. Yesterday at 𝐓𝐡𝐞 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞, 𝐁𝐚𝐧𝐠𝐚𝐥𝐨𝐫𝐞 — an invite-only gathering by CleverTap , ET BrandEquity , Branch and Karix — walked out with a head full of things I haven't stopped thinking about since. We were talking about AI, growth, retention — with a room full of people who’ve been doing the work quietly, long before AI became everyone’s favourite buzzword — finally saying it out loud, together. The thing that hit hardest — We don't have an insights problem anymore. AI is throwing signals at us faster than we can process them. The real problem now is which one do you actually act on. Also — user journeys that adapt in real time, not just segments. Live sentiment analysis during calls. Omnichannel that's coherent, not just everywhere. So much of this is already changing how I think about what we're building at AlmaBetter — the automations, the workflows, the user journeys. A few pieces from yesterday are already finding their way in. More to come. To everyone who made that room what it was — Swagat Sarangi · Manish Shara · Mikhil Raj · Vasisht S Ravichandran · Preeti Jain · Abhinav Goel · Sonia Kaul · Anand Jain · Gautam Srinivasan · Tanu Rai — thank you for choosing real over rehearsed. And Jignesha N — you made the whole coordination seamless. Infectious energy. Real conversations. This is the good stuff. #GrowthMarketing #AIMarketing #CustomerRetention #Omnichannel #TheCollective #CleverTap #AI #Marketing #AILeaders