Zeer Amer Sports / intent / amer-sports

Amer Sports

10001+ employees·Helsinki, Finland·amersports.com

Observed, not inferred · updated weekly

Buying intent

17 tracked signals | Top 14 topics are below | Marketing and HR are carrying most of it.

17signals · 30 days
14topics tracked
55.56%attributed to a team

Attention by team

LinkedIn activity, by team

Where Amer Sports's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Hiring
Artificial Intelligence
RFP Software
80/20 Rule
Process Improvement
Current state
Marketing
Marketing to Hiring: no signal
Medium33% of team Marketing to Artificial Intelligence: Medium, 33% of this team's signals
Medium33% of team Marketing to RFP Software: Medium, 33% of this team's signals
Marketing to 80/20 Rule: no signal
Marketing to Process Improvement: no signal
Medium33% of team Marketing to Current state: Medium, 33% of this team's signals
HR
Medium50% of team HR to Hiring: Medium, 50% of this team's signals
HR to Artificial Intelligence: no signal
HR to RFP Software: no signal
HR to 80/20 Rule: no signal
Medium50% of team HR to Process Improvement: Medium, 50% of this team's signals
HR to Current state: no signal
Others
High50% of team Others to Hiring: High, 50% of this team's signals
Medium25% of team Others to Artificial Intelligence: Medium, 25% of this team's signals
Others to RFP Software: no signal
Medium25% of team Others to 80/20 Rule: Medium, 25% of this team's signals
Others to Process Improvement: no signal
Others to Current state: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Hiring
LinkedIn
High volume
94%
last
8d ago
Artificial Intelligence
LinkedIn
High volume
96%
last
25d ago
RFP Software
LinkedIn
Medium volume
92%
last
26d ago
80/20 Rule
LinkedIn
Medium volume
98%
last
25d ago
Process Improvement
LinkedIn
Medium volume
96%
last
12d ago
Current state
LinkedIn
Medium volume
98%
last
26d ago
Negotiation
LinkedIn
Medium volume
98%
last
10d ago
Professional Development
LinkedIn
Medium volume
98%
last
10d ago
Follow-Up
LinkedIn
Medium volume
98%
last
25d ago
Performance Marketing
LinkedIn
Medium volume
96%
last
8d ago
Contract Negotiations
LinkedIn
Medium volume
98%
last
10d ago
Global Procurement
LinkedIn
Medium volume
98%
last
26d ago
Sales Cycle
LinkedIn
Medium volume
98%
last
26d ago
Financial Reporting
LinkedIn
Medium volume
96%
last
12d ago

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Who's active at Amer Sports

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Marketing2 active
researching Global Procurement
in
researching Professional Development
in
Others2 active
researching Hiring
in
researching Performance Marketing
in
HR1 active
researching Process Improvement
in

Primary products / business lines

LinkedIn company profile

We are a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, Atomic, and Armada. Our purpose is to elevate the world through sport—from courts to slopes, from cities to mountains, and everywhere in between, we aim to inspire people to explore and experience the joy of sports and outdoor activities, and lead better, healthier lives. Our global

Top accounts researching Amer Sports

names withheld on the public page

These are companies whose own people brought up Amer Sports unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

66,174 companies · 318,882 people are researching Hiring

Amer Sports's own team shows 3 signals on this topic. No one outside Amer Sports has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Artificial Intelligence129,094 cos · 649,540 people
  • RFP Software18 cos · 33 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Amer Sports.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

HR / Talent — 2 people; Marketing — 2 people

What's been said

public posts by Amer Sports's team

No public post naming Amer Sports has surfaced in the past year, so this is what Amer Sports's own team is posting about publicly — their topics, in their words.

LinkedIn

Shareholders should have a full picture of our recent settlement discussions with lululemon. As of last Friday, we were very close to reaching a resolution. Throughout this process, I have acted in good faith from the very first conversation with Marti Morfitt and the Board. But what has followed, in my view, is a process defined by delay and a lack of clarity on where real disagreements remain. Let me be direct: my sole focus has always been lululemon’s long-term growth and the restoration of this brand to its rightful place as a premium market leader. As a passionate investor in lululemon and across the technical apparel space, I care deeply about this Company’s future – which is why I feel obligated to be fully transparent with shareholders and share my concerns regarding recent discussions with lululemon. Yesterday, I released a statement outlining the principal terms proposed by the Board, providing additional context on the detail I contributed and the terms that should be subject to market standards. Shareholders deserve a Board that acts with urgency, transparency and a genuine commitment to unlocking lululemon’s value. Whether this campaign concludes with a vote or resolution with the Board, I stand ready to do what is best for all shareholders of lululemon. Read the full statement: https://lnkd.in/g_eq2vUc Additional legal information can be found at: https://lnkd.in/gKESRiZP

May 2026
LinkedIn

“Everything we do starts with the Customer”

May 2026
LinkedIn

La Milano Design Week è fatta di visioni, ma anche di notti insonni. Abbiamo portato Salomon in un tempio del lusso milanese con un set-up che fonde musica e moda. Un mix ricercato, ma soprattutto una sfida di coordinamento vinta. Il momento più bello? Quando la notte sfuma nell’alba, il cantiere sparisce e il negozio è finalmente pronto. È in quell'istante che il gioco di squadra tra Brand, partner e collaboratori esterni si vede davvero. Orgogliosa di aver dato il mio contributo a questa nuova Brand Experience: un’emozione pura, vissuta con la stessa intensità anche se dietro le quinte e da remoto. Nulla di tutto ciò sarebbe stato possibile senza l'incredibile supporto di ogni singolo attore coinvolto. E voi? Qual è il momento che preferite di un progetto: l'adrenalina del dietro le quinte o la soddisfazione del risultato finale? ----------------- Milan Design Week is made of visions, but also of sleepless nights. We brought Salomon into one of Milan’s temples of luxury with a set-up that blends music and fashion. A sophisticated mix, but above all, a successful coordination challenge. The best part? When the night fades into dawn, the construction site vanishes, and the store is finally ready. That’s the moment when the teamwork between Brand, partners, and external collaborators truly shines. Proud to have contributed to this new Brand Experience: pure excitement, felt just as intensely even from behind the scenes and working remotely. None of this would have been possible without the incredible support of every single player involved. How about you? Which part of a project do you love most: the adrenaline of the behind-the-scenes or the satisfaction of the final result? #Salomon #MDW2026 #RetailDesign #BrandExperience #Teamwork #BehindTheScenes

Apr 2026
LinkedIn

A great week in New York is over. Valuable and successful meetings with our transport partners, as well as strong internal exchanges, made this trip truly worthwhile. It’s always inspiring to see how much can be achieved when teams come together in person and with a shared focus. The alignment and teamwork we’ve built this week are key as we continue building our path toward 2030. Looking forward to building on this momentum and continuing the journey ahead. Unfortunately, we missed Małgorzata Partyka , having other obligations and I am looking forward to have Akshay Kanwar in the team from next week onwards Thank you also to the office team in New York, especially Samantha Diaz to host us as the first guests in this wonderful space. Marco Salzmann Stephane Bonnet Lawrence Yip Mihai Stroe MBA, LCB, CCS #AmerSports #Salomon #Arc ’teryx Equipment #Wilson #Atomic #PeakPerformance #BetterTogether

Apr 2026
LinkedIn

After five incredible years with Salomon , it’s time to close this chapter — and I do so with a genuine sense of gratitude. It’s been a privilege to be part of a brand that sits at the intersection of performance, innovation and culture within the outdoor industry. From global races and events, to time in the mountains and snow, to the evolution of sportstyle — the journey has been as dynamic as it has been rewarding. What stands out most is the people. Salomon is more than a brand — it’s a community of passionate, driven individuals and trusted partners across the world. The relationships and friendships built along the way are what I’ll value most and carry forward. For now, I’m taking some time to travel, explore, and reset — no doubt spending plenty of time outdoors along the way. Excited for what’s ahead and the next chapter. Thank you to everyone who’s been part of this journey.

Apr 2026
Straight from Amer Sports: 1 earnings call and filing read in full. Leadership's own words on the public record — not analyst commentary.

Strategic priorities

Earnings call; SEC filings

OMNI; Sales Growth

What changed recently

Earnings call; SEC filings

OMNI; Sales Growth

About this data. Amer Sports (amersports.com). Department attribution is 55.56%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries