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The #AI #governance conversation in the Global North focuses on the compare-and-contrast between Europe, the United States, and China. Each with its own lens on #risk versus #opportunity , and the role of #markets versus #State . Meanwhile with its vast and hugely diverse population and growth ambitions, India has built a digital public infrastructure (DPI) which is open and interoperable foundation to AI adoption and #innovation . This can be a source of strategic advantage and geopolitical leverage, as well as a model for Global South leadership in AI. Link 📍 in comments to the essay in NervNow™ that speaks of this and more including how the "India Stack" is quietly being adopted in the Global South and beyond. #Boards #UnchartedSpaces Royal Academy of Engineering Enterprise Hub Impact Boards EM InfraNEDs Virtual Advisory Board (VAB) BGF UnchartedSpaces

The excitement of preparation! Talking AI, SEO and everything digital with the Pi Datametrics team, ahead of our webinar on May 28th Join Jon Earnshaw and me for: Why You Can’t Optimize for Prompts (and What to Do Instead) We will try and stay on topic!... but can't promise.... 🗓️ Date: Thursday, May 28th 🕑 Time: 4 PM BST / 8AM PDT / 11AM EDT Move beyond the single-query mindset to explore what it really means to optimize for the full search conversation. literally bouncing around the screen 🤣 Register on the website: https://lnkd.in/ew6fdPzP

A marketing team can be busy all week and still not move the business forward. That is one of the uncomfortable truths of digital work. Activity is visible. Progress is not always so obvious. There are always more posts to publish, more emails to send, more reports to produce, more campaigns to launch, more landing pages to build and more meetings to attend about the work still waiting to be done. It can all feel productive. But being busy is not the same as being effective. Real progress is often quieter. It looks like making it easier for the right audience to understand a service. It looks like removing outdated content that is confusing users and search engines. It looks like improving the enquiry journey. It looks like creating clearer handovers between marketing, BD and fee earners. It looks like stopping work that consumes time but creates little value. That last one is usually the hardest. In professional services, marketing teams are often rewarded for responsiveness. Someone asks for something and the team delivers. A partner needs an update, a campaign needs support, an event needs promoting, a page needs changing. Responsiveness matters, of course. But if it becomes the whole operating model, strategy quietly disappears. The useful question is not “can we do this?” Most teams can find a way to do more. The better question is “should we do this?” Does it support the business objective? Does it help the audience? Does it improve visibility, trust, conversion or retention? Does it deserve the time it will take from something else? A lot of marketing noise comes from avoiding those questions. Less activity is not the goal. Better activity is. Less noise. More signal. Less movement for the sake of it. More meaningful progress.

Back in the city of my birth….

We often hear that aided by AI, the next generation of companies with large impact, revenue, and profits, will be built with a handful of people. Ever wonder what that means? What would the board of a "US$1 Trillion" company with "likely five people" look like, for instance? What are the implications for #society , for #education and #skilling , for a country as a whole? Link in 📍 comments for something I wrote. #boards #governance #AI #UnchartedSpaces Royal Academy of Engineering Enterprise Hub InfraNEDs Impact Boards EM Criticaleye The Vedica Scholars Programme for Women Virtual Advisory Board (VAB)

A lot of people are waiting for clarity before they start. That is usually the wrong order. They want: the perfect plan the complete brief the final sign-off the full consensus the ideal moment a stronger sense of certainty Then they will move. Except most worthwhile work does not begin in perfect conditions. It begins in partial information, competing priorities, awkward timing and some version of: “Well, we know enough to start.” That is not recklessness. That is how progress tends to work. One of the most practical Stoic principles is this: Do the next right thing. Not the entire strategy in one move. Not the fantasy version where everything is agreed and neatly sequenced. Just the next sensible action. In complex organisations, this matters. Because there is always a reason to delay: another dependency another viewpoint another round of internal alignment another conversation that somehow creates more ambiguity instead of less And while some caution is wise, too much hesitation creates a different problem. Momentum disappears. Teams start circling the work instead of doing it. Projects become discussions about projects. Everyone becomes very thoughtful while nothing actually moves. I have seen this in digital strategy, website projects, reporting work, content planning, migrations, CRM change, SEO recommendations and governance decisions. People often think they need more confidence. Usually they need a smaller next step. That might be: draft the first outline write the recommendation define the decision needed map the risks test one page review the data send the note book the session make the call Not glamorous. Very effective. Marcus Aurelius had little patience for endless abstraction. Quite right too. Because movement often creates clarity faster than theorising does. You do not always think your way into action. Quite often, you act your way into clarity. That does not mean charging ahead blindly. It means recognising that “not perfect yet” is not the same thing as “not ready to begin”. There is a professional comfort in analysis. It feels responsible. It feels intelligent. Sometimes it is both. But sometimes it is just delay in a smarter jacket. A useful discipline is to stop asking: “What is the ideal outcome?” And start asking: “What is the next reasonable action?” That question is smaller. It is also far more useful. Especially when the work matters, the environment is messy, and waiting for certainty simply means time passes while nothing improves. Progress is rarely dramatic. It is usually the accumulation of sensible next steps taken without unnecessary theatre. Which, in fairness, is less exciting than a workshop. But much better for getting things done.

Planning your brightonSEO Spring 2026 schedule? I’ve mapped three full‑day itineraries to help you get the most out of 30 Apr–1 May, whether you’re new to digital marketing, a technical SEO pro, or a content/AI strategist. 1️⃣ New to digital marketing? Start Thursday at 09 : 30 with Janaina Barreto-Romero ’s “AI Search Reality Check” in Auditorium 1. At 11 : 20, Dave Cousin explains how to “Future‑proof Migrations” in Auditorium 2. After lunch, Emina Demiri will show why audience research matters in the era of zero‑click searches (14 : 00, Auditorium 2). Take a mid‑afternoon break with Collette Easton ’s inclusive session on neurodiversity (15 : 30, Skyline), then wrap up the day with Emily Hill’s masterclass on subverting AI copywriting templates (17 : 00, Auditorium 1). Friday’s highlights include Stephen Akadiri ’s GA4 troubleshooting session (11 : 20, Syndicate 1 & 2), Harry Clarke’s AI search maturity roadmap (14 : 00, Auditorium 2), and Pablo López’s deep dive on AI‑aware citations (15 : 30, Auditorium 1). ✨ Pick the itinerary that best matches your goals, arrive early for a good seat, and take time between sessions to network and recharge. BrightonSEO 2026 promises a rich mix of strategy, technical insights and content innovation—see you there! https://lnkd.in/eaFEDwXa