Arabian Construction Co.

It was great to be able to attend an important workshop held yesterday in Derry’s Guidhall - Connected Systems: Critical Infrastructure – Climate Resilience and Interdependencies, as part of TaLX2 (Trans-boundary Adaptation Learning Exchange) project. It was also attended by my colleague Pete Gray who chaired the sectoral presentations. There was also an insightful presentation from Stephen Smyth BEng MSc FIEI Chartered Engineer who presented Transport Infrastructure Ireland recently published National Roads Climate Adaptation Implementation Plan, which Arup were delighted to be able to assist them with. Environmental Protection Agency (EPA) Ireland , University College Cork , TalX2 Place-Based Climate Action Partnerships , MaREI , Denise McCullagh Avril Challoner

Marketing has a doing problem. Spent Saturday painting joints on a house my partner is building. He's been on construction sites since he was eighteen. Does 80% of the trades himself because he knows the industry well enough to spot a corner being cut before it becomes a callback. When something goes wrong on a build, he doesn't need a specialist to diagnose it. He's been every specialist. That's rare in marketing right now. The industry is full of leaders who've never written a landing page that converted. Most haven't sat in a sales call to hear what the customer says when nobody's pitching. They got hired anyway. Team grew. Retainer climbed. Then the work ships and something's off. The copy doesn't land. The AI made things up in the email nobody caught before send. Nobody on the leadership team can pinpoint why, because nobody has done any of it themselves. Strategy without doing is just an opinion in a deck. I painted joints this weekend because I like getting my hands dirty. It's why I still write the copy and run the AI prompts myself. I love marketing the way he loves construction. I'm not handing off the parts that make it real. The marketers I trust are still the ones with paint on their hands.

Sobha Realty launches Dh40-billion Abu Dhabi project: Dubai-based Sobha Realty on Monday announced foray into the Abu Dhabi real estate market with the launch of a Dh40-billion nature-led waterfront community. Located in Al Bahia, close to Abu Dhabi’s Zayed International Airport, the project will feature 4,000 apartments and 2,500 villas, with prices for one-bedroom units starting from Dh1.3 million for apartments and Dh4.69 million for 2,557-sqft villas. The project will have strong connectivity to the E10 and E12 corridors. Spread over 38 million square feet, the first phase of the Sobha City project will be completed by the fourth quarter of 2029. read more: https://lnkd.in/dhnduX2K #uaeconstruction #uaeprojectlaunch #uaelife #abudhabiproperty #uaejobs #abudhabi #sobha

This World Art Day, a reminder that art doesn’t always need grandeur—sometimes it lives in simple conversations and fleeting expressions. “The Office Banter”