Asana
Buying intent
379 tracked signals | Top 15 topics are below | Sales and Marketing are carrying most of it.
Attention by team
LinkedIn activity, by teamWhere Asana's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.
Topics being researched
30-day windowEvery tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.
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Need intent for a specific topic or industry?
We track the full taxonomy across every account in the graph — including themes not shown on this page.
Who's active at Asana
verified title on fileTitles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.
See everyone, not just the first 10
108 people across every department at Asana, plus a LinkedIn profile link for each.
Primary products / business lines
LinkedIn company profileAsana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed. Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and d
New capability sought
Employee posts (LinkedIn)Service Management; AI Agent Software; Future of Work; AI Automation; Digital Marketing; Generative AI; Go to Market; Career Development
Top accounts researching Asana
names withheld on the public pageThese are companies whose own people brought up Asana unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.
129,094 companies · 649,540 people are researching Artificial Intelligence
Asana's own team shows 68 signals on this topic. No one outside Asana has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.
- Conference20,100 cos · 61,924 people
- Work Management235 cos · 574 people
Buyer profile
company size · seniorityCompany size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.
Buying committee functions
Employee job titles (LinkedIn)Sales — 19 people; Marketing — 14 people; Engineering — 10 people; Operations — 5 people; Customer Success — 2 people; HR / Talent — 2 people; Leadership — 1 person; Product — 1 person (+3 more)
What's been said
public posts mentioning AsanaUp to 9 public excerpts naming Asana from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.
No more app switching! Hello, Asana <> ChatGPT 🤝 Now, you can sync the Asana app in ChatGPT so you have Asana’s work graph and UI directly in your chats. From a single ChatGPT conversation, teams can brainstorm ideas, turn those ideas into new projects, create tasks, assign work, and check on portfolio statuses. Bring your favorite work management and AI apps together for faster, smarter work 🚀
May 2026The partnership we've all been waiting for: Asana meets OpenAI 🤝 Now, you can sync the Asana app in ChatGPT so you have Asana’s work graph and UI directly in your chats. From a single ChatGPT conversation, teams can brainstorm ideas, turn those ideas into new projects, create tasks, assign work, and check on portfolio statuses. No more app switching. Bring your favorite work management and AI apps together for faster, smarter work 🚀
May 2026This June 4th will be my first Work Innovation Summit and I couldn't be more excited to spend the day with our customers in London. I'll be sharing how we're bringing AI into marketing at Asana — not just the vision, but the real-world principles and steps that help teams actually do it. You'll see our AI Teammates and workflows in action across live marketing use cases. If you're figuring out how to make AI work for your team (not just sound good in a deck), this one's for you. Join us in London on June 4. 👇 https://lnkd.in/gbhfwgfH
May 2026This is one of those moments where you realize how quickly the way we work is about to change. The new integration between Asana and ChatGPT is genuinely exciting. For years, teams have spent way too much time: - Chasing updates - Sitting in status meetings - Digging through tools for context - Manually building reports and summaries Now imagine simply asking AI: - “What projects are at risk?” - “Summarize this initiative.” - “What’s blocking this launch?” - “Where are we behind?” …and getting answers grounded in your actual work and organizational context. That’s the shift. AI is moving beyond just helping individuals write content or summarize notes. It’s starting to understand how organizations actually operate. The combination of Asana’s Work Graph + ChatGPT opens up a really interesting future where AI becomes an active teammate helping teams coordinate, prioritize, and execute faster.
May 2026The Asana app in ChatGPT is live 🚀 We built it to fix a real gap in how AI shows up at work today: ChatGPT can draft you a great plan, but it doesn't know how work actually flows through your company — who owns what, what's already in motion, how teams coordinate to ship. That context lives in Asana. Now it's one conversation away. With the Asana app in ChatGPT, you can: → Turn a discussion into a structured project — tasks, owners, and timelines already mapped → Check what's on track (and what's not) across an entire portfolio → Coordinate execution with real-time context from Asana, not stale snapshots Because AI gets dramatically more useful the moment it's connected to the systems where work actually happens. The demo below shows the full flow: spotting what's at risk across a global events portfolio, surfacing the highest-priority issues, and turning an event brief into a fully structured Asana project — phases, tasks, owners, timelines, all in place
May 2026In conversations with customers, the AI question has shifted beyond “what can it generate?” to “how can it unlock the next level of productivity for teams?” That’s why I’m excited for Asana 's Work Innovation Summit on June 4. This will be a day dedicated to learning from leaders who are using AI across the business – from launching campaigns faster, to turning big ideas into actionable plans, and also handling routine tasks so teams can focus on the decisions where human judgment matters most. See you in London! https://lnkd.in/g3J5i969
May 2026Something I keep hearing from leaders across EMEA: the question isn't whether to use AI anymore. 💡 It's how — in a way that fits how their teams actually work, not just how a slide deck says they should. 🎈 That nuance matters. European organizations are navigating real complexity — and "move fast and figure it out" isn't always the right answer. That's why I'm looking forward to Asana's Work Innovation Summit on June 4 in London. We're bringing together leaders from across the region for exactly this conversation: how to move faster with AI while staying grounded in what's real. See you there. https://lnkd.in/dCzy9b3z
May 2026What if your creative brief was done before lunch? 👀 Kickoff calls generate a lot of context — but turning that into something your team can actually act on? That used to take a full week. Aubrey Rogers, Head of Creative Operations & Production at Asana , and her team flipped the script with AI Teammates, going from scattered inputs to a structured brief the same day. With AI Teammates, her team now goes from kickoff to a fully structured, actionable brief in minutes — not days. Less time gathering inputs, more time doing the creative work that matters. See how the workflow works ⤵️
May 2026Less friction. More momentum. 🚀 April updates in Asana : easier rule setup, faster search, and simpler access requests. Add a collaborator and kick off the next step automatically, reuse rule branches without rebuilding them, and find the right work faster with date-based search. Read the full release notes here ⤵️
May 2026