Zeer Asana / intent / asana

Asana

1001-5000 employees·San Francisco, California, United States·asana.com

Observed, not inferred · updated weekly

Buying intent

379 tracked signals | Top 15 topics are below | Sales and Marketing are carrying most of it.

214signals · 30 days
149topics tracked
53.7%attributed to a team

Attention by team

LinkedIn activity, by team

Where Asana's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Conference
Work Management
Agentic AI System
Service Management
Hiring
Sales
Medium36% of team Sales to Artificial Intelligence: Medium, 36% of this team's signals
Medium24% of team Sales to Conference: Medium, 24% of this team's signals
Low18% of team Sales to Work Management: Low, 18% of this team's signals
Low4% of team Sales to Agentic AI System: Low, 4% of this team's signals
Low14% of team Sales to Service Management: Low, 14% of this team's signals
Low4% of team Sales to Hiring: Low, 4% of this team's signals
Marketing
Low43% of team Marketing to Artificial Intelligence: Low, 43% of this team's signals
Low14% of team Marketing to Conference: Low, 14% of this team's signals
Low29% of team Marketing to Work Management: Low, 29% of this team's signals
Low14% of team Marketing to Agentic AI System: Low, 14% of this team's signals
Marketing to Service Management: no signal
Marketing to Hiring: no signal
Engineering
Low63% of team Engineering to Artificial Intelligence: Low, 63% of this team's signals
Low25% of team Engineering to Conference: Low, 25% of this team's signals
Engineering to Work Management: no signal
Engineering to Agentic AI System: no signal
Engineering to Service Management: no signal
Low13% of team Engineering to Hiring: Low, 13% of this team's signals
Operations
Low75% of team Operations to Artificial Intelligence: Low, 75% of this team's signals
Operations to Conference: no signal
Operations to Work Management: no signal
Operations to Agentic AI System: no signal
Low25% of team Operations to Service Management: Low, 25% of this team's signals
Operations to Hiring: no signal
Support
Support to Artificial Intelligence: no signal
Low33% of team Support to Conference: Low, 33% of this team's signals
Low33% of team Support to Work Management: Low, 33% of this team's signals
Support to Agentic AI System: no signal
Low33% of team Support to Service Management: Low, 33% of this team's signals
Support to Hiring: no signal
Product
Product to Artificial Intelligence: no signal
Product to Conference: no signal
Product to Work Management: no signal
Product to Agentic AI System: no signal
Product to Service Management: no signal
Low100% of team Product to Hiring: Low, 100% of this team's signals
Others
High44% of team Others to Artificial Intelligence: High, 44% of this team's signals
Low12% of team Others to Conference: Low, 12% of this team's signals
Low13% of team Others to Work Management: Low, 13% of this team's signals
Low13% of team Others to Agentic AI System: Low, 13% of this team's signals
Low5% of team Others to Service Management: Low, 5% of this team's signals
Low12% of team Others to Hiring: Low, 12% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
2d ago
Conference
LinkedIn
Medium volume
97%
last
3d ago
Work Management
LinkedIn
Medium volume
96%
last
2d ago
Agentic AI System
LinkedIn
Low volume
97%
last
2d ago
Service Management
LinkedIn
Low volume
96%
last
3d ago
Hiring
LinkedIn
Low volume
95%
last
2d ago
AI Agent Software
LinkedIn
Low volume
93%
last
2d ago
Future of Work
LinkedIn
Low volume
98%
last
8d ago
AI Automation
LinkedIn
Low volume
93%
last
13d ago
Digital Marketing
LinkedIn
Low volume
96%
last
10d ago
Generative AI
LinkedIn
Low volume
98%
last
4d ago
Go to Market
LinkedIn
Low volume
98%
last
4d ago
Career Development
LinkedIn
Low volume
98%
last
27d ago
Cyber Security
LinkedIn
Low volume
98%
last
3d ago
Security engineering
LinkedIn
Low volume
98%
last
3d ago

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Who's active at Asana

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others49 active
researching Cyber Security
in
researching Artificial Intelligence
in
Leadershipresearching Artificial Intelligence
in
Directorresearching Artificial Intelligence
in
Leadershipresearching Risk Management
in
Directorresearching Conference
in
researching Human Resources -> Employee Services
in
researching Financial Data Management
in
GM, AI Studio
researching Order To Cash
in
Channel Partner Manager
Senior ICresearching Conference
in
Global Paid Social Manager
Senior ICresearching Conversion Goals
in
Engineering Manager
Leadershipresearching Generative AI
in
VP of Design
VPresearching Hiring
in
Asana Advisory Board and Asana Product Council
researching Fit for purpose
in
Solution Consultant
researching Artificial Intelligence
in
Revenue Operations Analyst
researching Artificial Intelligence
in
Channel Lead Emerging Markets
Senior ICresearching Agentic AI System
in
Design Consultant
researching Product Marketing
in
Talent Acquisition
researching Artificial Intelligence
in
Head of DACH & SOUTH Europe
Directorresearching Work Management
in
Professional Services Consultant
researching Artificial Intelligence
in
Title not on file
researching Future of Work
in
Head of Solutions Consulting / Engineering, APAC
Directorresearching Artificial Intelligence
in
Head of Community Forum
Directorresearching Hiring
in
+ 39 more in Others
Sales28 active
Chief Customer Officer
Executiveresearching Work Management
in
Enterprise Account Executive
researching Service Management
in
Corporate Account Executive
researching Conference
in
Manager, Business Development EMEA
researching Service Management
in
Strategic Account Executive - Top Accounts
researching Conference
in
Executive Account Director
researching Marketing Operations
in
Head of DACH
Senior ICresearching Artificial Intelligence
in
Nordic Head of Sales
Directorresearching Artificial Intelligence
in
Account Executive
researching Work Management
in
Enterprise Account Executive
researching Conference
in
Strategic Enterprise Account Executive
researching AI Automation
in
Enterprise Business Development Representative
researching Real Estate
in
Business Development Executive
researching Artificial Intelligence
in
Strategic Account Executive - Top Accounts
researching Service Management
in
corporate solutions consultant
researching Work Management
in
enterprise account executive | uki | education & non profit
researching Vendor Risk Management (VRM)
in
Mid-Market Account Manager
researching Digital Marketing
in
Enterprise Account Executive
researching Artificial Intelligence
in
Corporate Account Executive High Tech
Senior ICresearching Artificial Intelligence
in
Chief of Staff, GTM
Executiveresearching Executive Presence
in
solutions consultant - ai studio
researching Artificial Intelligence
in
enterprise account executive
researching Go to Market
in
Enterprise Account Executive
researching Hiring
in
Emerging Enterprise Account Executive
researching Individual accountability
in
Enterprise Account Executive - Federal, EDU
researching Conference
in
+ 28 more in Sales
Marketing14 active
ANZ Marketing Lead
researching Future of Work
in
Brand Marketing Manager, Global Paid Media
researching Work Management
in
Senior Brand & Content Marketing Manager
researching Agentic AI System
in
Customer Marketing Manager EMEA
Senior ICresearching Agentic AI System
in
Head of Product Marketing & Corporate Messaging
Directorresearching Customer Relationship Management (CRM)
in
Head of Solutions Product Marketing
Leadershipresearching Artificial Intelligence
in
Head of Global Field & Partner Marketing
Directorresearching Artificial Intelligence
in
Head of Events, Campaigns and Community Marketing
Leadershipresearching Work Management
in
Product Marketing, AI Studio
researching Artificial Intelligence
in
Product Marketing
researching Conference
in
Content Marketing Manager
researching Work Management
in
Marketing Analytics Manager, Adoption & Retention
researching Financial Responsibility
in
Field Marketing Manager - Enterprise
researching Marketing Campaign
in
Lifecycle Operations & Execution Manager, Global
Senior ICresearching Conference
in
+ 14 more in Marketing
Engineering7 active
Full-Stack Software Engineer
researching Operational Excellence
in
Strategic Enterprise Solutions Engineer
researching Conference
in
Software Security Engineer
researching Artificial Intelligence
in
Social Media Manager
Senior ICresearching Generative AI
in
software engineer
researching Custom Branding
in
data scientist
researching Go to Market
in
Software Engineer
researching Hiring
in
+ 7 more in Engineering
Operations5 active
Strategy & Operations Lead, AI Studio
Senior ICresearching Enterprise Resource Planning (ERP)
in
Program Manager, Talent & Performance
researching Talent Management
in
Global Operations Manager, Professional Services
researching Talent Management
in
User Operations Manager
researching Artificial Intelligence
in
Head of R&D Operations
Directorresearching Artificial Intelligence
in
+ 5 more in Operations
Support3 active
Senior Implementation Manager
researching Service Management
in
Customer Success Manager, Scale
Senior ICresearching Product Marketing
in
Principal Customer Success Manager, Global Strategic Accounts
Directorresearching Conference
in
+ 3 more in Support
Product2 active
Head of Product Management, Enterprise & Platform
Directorresearching Hiring
in
Head of Product Engineering
Leadershipresearching Immersive Experience
in
+ 2 more in Product

See everyone, not just the first 10

108 people across every department at Asana, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed. Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and d

New capability sought

Employee posts (LinkedIn)

Service Management; AI Agent Software; Future of Work; AI Automation; Digital Marketing; Generative AI; Go to Market; Career Development

Top accounts researching Asana

names withheld on the public page

These are companies whose own people brought up Asana unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

Asana's own team shows 68 signals on this topic. No one outside Asana has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Conference20,100 cos · 61,924 people
  • Work Management235 cos · 574 people
Sign up to see which companies →

Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching Asana.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 19 people; Marketing — 14 people; Engineering — 10 people; Operations — 5 people; Customer Success — 2 people; HR / Talent — 2 people; Leadership — 1 person; Product — 1 person (+3 more)

What's been said

public posts mentioning Asana

Up to 9 public excerpts naming Asana from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

No more app switching! Hello, Asana <> ChatGPT 🤝 Now, you can sync the Asana app in ChatGPT so you have Asana’s work graph and UI directly in your chats. From a single ChatGPT conversation, teams can brainstorm ideas, turn those ideas into new projects, create tasks, assign work, and check on portfolio statuses. Bring your favorite work management and AI apps together for faster, smarter work 🚀

May 2026
LinkedIn

The partnership we've all been waiting for: Asana meets OpenAI 🤝 Now, you can sync the Asana app in ChatGPT so you have Asana’s work graph and UI directly in your chats. From a single ChatGPT conversation, teams can brainstorm ideas, turn those ideas into new projects, create tasks, assign work, and check on portfolio statuses. No more app switching. Bring your favorite work management and AI apps together for faster, smarter work 🚀

May 2026
LinkedIn

This June 4th will be my first Work Innovation Summit and I couldn't be more excited to spend the day with our customers in London. I'll be sharing how we're bringing AI into marketing at Asana — not just the vision, but the real-world principles and steps that help teams actually do it. You'll see our AI Teammates and workflows in action across live marketing use cases. If you're figuring out how to make AI work for your team (not just sound good in a deck), this one's for you. Join us in London on June 4. 👇 https://lnkd.in/gbhfwgfH

May 2026
LinkedInArtificial Intelligence

This is one of those moments where you realize how quickly the way we work is about to change. The new integration between Asana and ChatGPT is genuinely exciting. For years, teams have spent way too much time: - Chasing updates - Sitting in status meetings - Digging through tools for context - Manually building reports and summaries Now imagine simply asking AI: - “What projects are at risk?” - “Summarize this initiative.” - “What’s blocking this launch?” - “Where are we behind?” …and getting answers grounded in your actual work and organizational context. That’s the shift. AI is moving beyond just helping individuals write content or summarize notes. It’s starting to understand how organizations actually operate. The combination of Asana’s Work Graph + ChatGPT opens up a really interesting future where AI becomes an active teammate helping teams coordinate, prioritize, and execute faster.

May 2026
LinkedInArtificial Intelligence

The Asana app in ChatGPT is live 🚀 We built it to fix a real gap in how AI shows up at work today: ChatGPT can draft you a great plan, but it doesn't know how work actually flows through your company — who owns what, what's already in motion, how teams coordinate to ship. That context lives in Asana. Now it's one conversation away. With the Asana app in ChatGPT, you can: → Turn a discussion into a structured project — tasks, owners, and timelines already mapped → Check what's on track (and what's not) across an entire portfolio → Coordinate execution with real-time context from Asana, not stale snapshots Because AI gets dramatically more useful the moment it's connected to the systems where work actually happens. The demo below shows the full flow: spotting what's at risk across a global events portfolio, surfacing the highest-priority issues, and turning an event brief into a fully structured Asana project — phases, tasks, owners, timelines, all in place

May 2026
LinkedInArtificial Intelligence

In conversations with customers, the AI question has shifted beyond “what can it generate?” to “how can it unlock the next level of productivity for teams?” That’s why I’m excited for Asana 's Work Innovation Summit on June 4. This will be a day dedicated to learning from leaders who are using AI across the business – from launching campaigns faster, to turning big ideas into actionable plans, and also handling routine tasks so teams can focus on the decisions where human judgment matters most. See you in London! https://lnkd.in/g3J5i969

May 2026
LinkedIn

Something I keep hearing from leaders across EMEA: the question isn't whether to use AI anymore. 💡 It's how — in a way that fits how their teams actually work, not just how a slide deck says they should. 🎈 That nuance matters. European organizations are navigating real complexity — and "move fast and figure it out" isn't always the right answer. That's why I'm looking forward to Asana's Work Innovation Summit on June 4 in London. We're bringing together leaders from across the region for exactly this conversation: how to move faster with AI while staying grounded in what's real. See you there. https://lnkd.in/dCzy9b3z

May 2026
LinkedInArtificial Intelligence

What if your creative brief was done before lunch? 👀 Kickoff calls generate a lot of context — but turning that into something your team can actually act on? That used to take a full week. Aubrey Rogers, Head of Creative Operations & Production at Asana , and her team flipped the script with AI Teammates, going from scattered inputs to a structured brief the same day. With AI Teammates, her team now goes from kickoff to a fully structured, actionable brief in minutes — not days. Less time gathering inputs, more time doing the creative work that matters. See how the workflow works ⤵️

May 2026
LinkedIn

Less friction. More momentum. 🚀 April updates in Asana : easier rule setup, faster search, and simpler access requests. Add a collaborator and kick off the next step automatically, reuse rule branches without rebuilding them, and find the right work faster with date-based search. Read the full release notes here ⤵️

May 2026
Straight from Asana: 1 earnings call and filing read in full. Leadership's own words on the public record — not analyst commentary.

About this data. Asana (asana.com). Department attribution is 53.7%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries