ASMPT

Social media isn’t a “nice-to-have”. It’s part of the internal and external communications mix to employees and customers, alike. ▪️ For leaders: social media isn’t a "marketing task". People want to hear from leaders directly. At town halls, in meetings, in the hallway. And yes, online. Not for polished PR. For clarity, context, and consistency. A leader’s presence online is about accessibility, credibility, and trust. ▪️ For sales: social media isn’t about “self-promotion” Customers want to understand the company behind the brand. They want to know what it’s like to work with us. And they want to learn practically, how the technology can help solve their challenges. Not scripted marketing stories. Just real perspectives from people who understand the business and the customer. As Communications Head at ASMPT Ltd , I encourage colleagues and peers to use the full mix: traditional channels and social media. Yet I often hear the same concerns: “I’m too busy for social media.” “I don’t know what to post.” “Is it really relevant?” “I don’t want to pose.” My view: social media is simply part of the communications mix. If we neglect it, our communication is incomplete. And if we choose to be invisible, we may miss the moment when our voice is needed most. Don´t get me wrong, I think many leaders are doing a good job in their internal communication and sales engineers, consultants and key account managers are indeed close to their customers, but many just miss a piece when they are not accessible online in Social Media. ASMPT Ltd , ASMPT SMT Solutions , ASMPT SEMI Solutions