Autotrader
Buying intent
20 tracked signals | Top 15 topics are below | Marketing is carrying most of it.
Attention by team
LinkedIn activity, by teamWhere Autotrader's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.
Topics being researched
30-day windowEvery tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.
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Need intent for a specific topic or industry?
We track the full taxonomy across every account in the graph — including themes not shown on this page.
Who's active at Autotrader
verified title on fileTitles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.
Primary products / business lines
LinkedIn company profileYou’ve probably heard of Autotrader, but do you know what we’re all about? We’re the most trusted, most visited automotive marketplace in the UK. A heritage brand and a tech innovator. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for, but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans. In th
Top accounts researching Autotrader
names withheld on the public pageThese are companies whose own people brought up Autotrader unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.
1,662 companies · 5,282 people are researching Electric Vehicles
Autotrader's own team shows 3 signals on this topic. No one outside Autotrader has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.
- Career Development57,400 cos · 377,367 people
- Brand Awareness869 cos · 2,327 people
Buyer profile
company size · seniorityCompany size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.
Buying committee functions
Employee job titles (LinkedIn)Marketing — 3 people; Engineering — 1 person; Finance — 1 person
What's been said
public posts mentioning AutotraderUp to 9 public excerpts naming Autotrader from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.
Sometimes the journey back to work from compassionate leave is so complex. I’ve gone from never having seen anyone have a seziure to watching my son and my partner have awful seizures within four months of each other. I’ve gone from never having seen a dead body to seeing both my father and my partner dead within four months of each other. How do you shoehorn all that into any sort of compassionate-leave policy? (NB this is no reflection on the companies I work for - Autotrader and The Goodwood Group and Vogue have been fantastic - kind, supportive, generous and discreet). But returning to work feels like an absolute mountain to climb. Plus, the thought of coming into London feels impossible because I associate it so much with my partner, and I dread the first day I have to get on a train back from the office in the evening and come home to an empty house. #grief #compassionateleave #braintumour #HRpolicies #bereavment
May 2026Not long to until AutosBuzz conference next week in (hopefully) sunny Barcelona. I'll be presenting a session around Autotrader's auto finance journey over the past few years. Auto Finance is a key enabler to buying a car in the UK, and it's been integral to our strategy to ensure consumers can see their available options online, transparently. Look forward to sharing more about what we have built next week, and excited to see how other marketplaces are developing their strategies around the world. 🌎 #autofinance #marketplaces #automotive AIM Group (Marketplaces / Classifieds) Autotrader Insight
May 2026Great to host Autotrader 's Finance & Leasing partners this week in Radisson Blu Hotel, London Leicester Square for our latest forums. It was a pleasure to organise this two day event with 50 of our lender, rental, and lease partners, where we tackled everything from EV residuals to new technologies and new entrants. Thank you to everyone who attended. The discussions were open, the networking dinner was a highlight, and the charts were (naturally) plentiful. Hopefully, we'll see you all at the next one later this year! James Standing , Rachael Jones , Charles Essam , Matt Schofield , Ian Plummer , Katie Lacey , Nick Press Max Leijs , Tom Wiltshire , Gareth Hutcheon , John Churchward-Cardiff , Sam Ayres-McGonigal , Paul Davie , Marc Palmer , Emma Willett , Autotrader Insight , BVRLA , Finance & Leasing Association , Credit Strategy
May 2026For the first time ever, new EVs are cheaper on average than petrol cars - by £785. It's a milestone the industry has been building towards for years, and at Autotrader , we're watching the impact happen in real time. Buyer interest in new cars is up 21% this April. The Renault 5 E-Tech has become the most enquired-about EV on our platform. (If you've seen one in person, you'll know why 🤩). And Chinese brands now make up more than half of the top 10 most in-demand models. The competition is fierce. This isn't just a pricing story. It's about demand, buyers who were sitting on the fence are starting to move. https://lnkd.in/esaAVwV4
Apr 2026It's been an interesting week with the Vauxhall Motors Ltd Vivaro Electrici-tea van. How do I review this one for Autotrader ? I'll activate the integrated power unit, put the kettle on and have a think... Stellantis Stellantis UK #Vauxhall #Vivaro #tea #review #ev #Autotrader #Stellantis
Apr 2026