Awin Global

Affiliate marketing is in another period of consolidation, where platform change is increasingly tied to business continuity rather than simple technical migration. In a Martech Record interview, Awin North America President Adam Weiss and VP of Customer Success Rachel Tyrer reflect on the successful completion of the ShareASale migration (10,000+ advertisers and 230,000+ publishers), and what it signals about how brands are approaching platform decisions at scale. At Awin Global , we see this shift reinforcing a broader reality. Success in these transitions depends on the balance of people, process and technology, particularly as AI reshapes discovery and measurement across the ecosystem.

From branding goals and customer acquisition to audience insights and even product naming, affiliate creators have a lot to offer brands. Under Armour ‘s Dimitrija Georgiev reveals how UA is using them to great effect via Awin Global in our latest podcast episode. This one is extra special to me. So proud of the partnership and program the Under Armour team has built over the years with Awin. Tune in here: https://lnkd.in/gb2qdsSG

I’m sorry but I just have to talk about it… yesterday marked a pivotal moment in the UK #affiliate and #partnerships industry… My startup Numerical signed A HUGE NEW CUSTOMER - empowering them with agentic AI to scale their affiliate partnerships programme 🎉 Oh and of course… The WINNERS of the 2026 Performance Marketing Awards were announced! Here’s a quick view of just a few folks who took home gold 🥇 impact.com .com: multiple gold wins, including Affiliate Network or SaaS of the Year easyfundraising : Publisher of the Year Vodafone / VOXI: multiple gold wins (best network/ saas) Silverbean | Certified B Corp™ : multiple gold wins (best agency) VoucherCodes and On the Beach : Best Affiliate Programme Optimisation Reach plc , Linkby and Give Me Cosmetics : Best Brand Awareness Campaign Fanatical : Best Creator-Led Performance Planit and The The AA : Best Finance and Insurance Campaign Optimise and Santander : Best Managed Affiliate Programme Enterprise Silverbean | Certified B Corp™ and Morphy Richards UK : Best Managed Affiliate Programme SME Partnerize , loveholidays and VantagePoint: Best Performance Marketing Technology CJ and Meta: Best Programme (Re)Launch or New-to Market VOXI Mobile, UNiDAYS and Raptor : Best Telecoms and Utilities Campaign Awin Global : Game Changer of the Year Sophia Perronet Miller : One to Watch MONY Group plc and HSBC UK Group: Partnership of the Year Sincerest congrats to all the participants and winners… 👏👏👏 Hopefully I’ll be picking up an award or two one day 🙃 And if you want to understand how AI can save you time, money and grow your affiliate reach pop me a DM… Or visit: numerical.partners #affiliate #affiliatemarketing impact.com Awin Global CJ Rakuten Advertising Tradedoubler Optimise Adtraction #partnerships Hello Partner Sol Wilkinson PerformanceIN Affilifest

Some affiliate programs still rely on coupons and discount-heavy tactics, but that often drives volume, not value. PATTERN Beauty tackled this challenge. It shifted to high-value, content-led partnerships to educate audiences and showcase its products 🛍 With support from Wellblūm via Awin Global , it teamed up with trusted editorial partners like Cosmopolitan and Good Housekeeping and ran brand-first campaigns aligned with its values. The result? +76.2% sales increase YoY 📈 Read the case study to see how it turned things around: https://lnkd.in/evdkK-6n

What if most customer feedback is actually pointing to the same underlying issue? 🤔💭 It’s easy to take customer feedback at face value and end up reacting to individual asks. But the real value comes from stepping back and looking for patterns. 📣 When you connect the dots across feedback, you often find deeper, recurring pain points that matter far more than any single request. That’s where strategic impact happens, by solving the root problem, not just the symptom. In my latest Forbes Communications Council contribution, I share how we, at Awin Global , try to focus on the "why" behind customer feedback and use that to shape messaging around what people actually need, not just what they say. Full article here: https://lnkd.in/e6Wh5ays ⁠

Influencer marketing delivers… but measuring it is where things get messy. Despite $33B being spent last year, many marketers are still struggling to connect creator activity to real revenue. In Awin Global ’s latest Performance Marketer’s Toolkit episode, they dive into how Voucher Attribution is helping change that and bringing much-needed clarity to influencer campaigns. Featuring Tomahawk Shades and Today's Business on how they made their campaigns measurable. 🎧 Take a listen: https://lnkd.in/e9axwvTS