Back Market

Thomas Tuchel The Football Association Glorious in QF defeat, our phones are on / agents ready for late summer call-ups ✈️ Solid Back Market representation in this year’s Forest Green Rovers Football Club partner tournament 🏆 Thanks for having us Paula Brown 🙏🏼 💰Knockout bonus activated💰 Katy Medlock Tom Cicco Haziq Elias Rufus Kahler Matthew Summers Peter Berrecloth

Hackathons are fun and energizing. But let's be honest, most ideas never land. That's why we're now running roadmap hacking sessions with Claude. Same vibe, different goal: teams use AI to pressure-test their roadmaps, sharpen priorities, and find the highest-impact moves together. The shift? From "cool idea" to "what actually ships and matters." This is how AI becomes meaningful, not a side experiment, but in service of real impact. More sessions to come. 🚀 Back Market #ProductLeadership #AIAdoption #Roadmap #hackathon

On my way to our office in Hong Kong—excited to finally connect in person with our amazing Asia team! Looking forward to great conversations, fresh ideas, and strengthening our collaboration across regions. 🌏🤝 Back Market

Congrats Silvia Mapelli, PMP for being named one of the "Top 20 Movers and Shakers in Language Work"! You've revolutionized localization at Back Market over the last four years, bringing our mission to life in 18 languages. So well deserved. 🌎 💚

Last week, 100 of us gathered for the Product & Data Fair — Back Market 's annual moment to step back, think big, and reconnect as a community. In a world moving faster than ever, taking time to put things in perspective isn't a luxury. It's a necessity. This year's theme: the Future of Shopping. Not as an abstract concept. But as something we're actively helping to shape. We're living through a real tension: on one side, agentic AI making shopping invisible and effortless. On the other, a growing human need for meaning, trust, and connection in what we buy. At Back Market, we sit right at the intersection of these two forces — and that's exactly what makes the questions ahead of us so fascinating. And so hard. We got inspired by incredible speakers from Klarna, Mastercard, Zalando and Decathlon. A few things that stayed with me: → LLMs are a powerful new channel of discovery. US online retailers saw a +4,700% (!) increase in AI-driven traffic in 2025. To stay ahead: clean up your product feeds, make them parsable and protocol-compliant, and be extra paranoid about authentication fraud. That said, LLMs are far from taking over the full purchase journey — as Jean-Robert Raynier and Clémence Le Floch from Mastercard and Klarna reminded us. → Velocity without judgment is just chaos. It's more critical than ever to experiment fast and get the customer journey right — because even experts get it wrong most of the time. AI accelerates everything, and as Marcel Toben from Zalando put it: "velocity is just chaos with a PR merged." One of many great punchlines from his talk. → Passion travels through a screen. Thibaut Peeters from Decathlon blew us away with their live shopping experiences — where Decathlonians directly chat and livestream their deep product and sports knowledge to customers. No influencer needed. Just genuine expertise and trust. A massive thank you to the incredible team who made these two days possible 🙌 #BackMarket #ProductAndData #FutureOfShopping #Community