Zeer Barstool Sports / intent / barstool-sports

Barstool Sports

201-500 employees·New York, United States·barstoolsports.com

Observed, not inferred · updated weekly

Buying intent

19 tracked signals | Top 15 topics are below | Marketing and Sales are carrying most of it.

19signals · 30 days
15topics tracked
60%attributed to a team

Attention by team

LinkedIn activity, by team

Where Barstool Sports's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

General Counsel
Talent Management
Social Media
Career Development
Marketing Initiatives
MBA Programs
Marketing
Marketing to General Counsel: no signal
Marketing to Talent Management: no signal
High67% of team Marketing to Social Media: High, 67% of this team's signals
Marketing to Career Development: no signal
Medium33% of team Marketing to Marketing Initiatives: Medium, 33% of this team's signals
Marketing to MBA Programs: no signal
Sales
Medium33% of team Sales to General Counsel: Medium, 33% of this team's signals
Medium33% of team Sales to Talent Management: Medium, 33% of this team's signals
Sales to Social Media: no signal
Medium33% of team Sales to Career Development: Medium, 33% of this team's signals
Sales to Marketing Initiatives: no signal
Sales to MBA Programs: no signal
Others
Medium25% of team Others to General Counsel: Medium, 25% of this team's signals
Medium25% of team Others to Talent Management: Medium, 25% of this team's signals
Others to Social Media: no signal
Medium25% of team Others to Career Development: Medium, 25% of this team's signals
Others to Marketing Initiatives: no signal
Medium25% of team Others to MBA Programs: Medium, 25% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

General Counsel
LinkedIn
High volume
92%
last
27d ago
Talent Management
LinkedIn
High volume
91%
last
today
Social Media
LinkedIn
High volume
96%
last
4d ago
Career Development
LinkedIn
High volume
91%
last
today
Marketing Initiatives
LinkedIn
Medium volume
98%
last
18d ago
MBA Programs
LinkedIn
Medium volume
98%
last
29d ago
Hiring
LinkedIn
Medium volume
98%
last
29d ago
Follow-Up
LinkedIn
Medium volume
98%
last
16d ago
Expense Reports
LinkedIn
Medium volume
98%
last
30d ago
Operational Efficiency
LinkedIn
Medium volume
98%
last
30d ago
Abbott Laboratories (ABT)
LinkedIn
Medium volume
98%
last
9d ago
Route-to-Market
LinkedIn
Medium volume
83%
last
today
Risk Management
LinkedIn
Medium volume
98%
last
30d ago
Marketing Programs
LinkedIn
Medium volume
98%
last
18d ago
Pre-Game
LinkedIn
Medium volume
98%
last
18d ago

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Who's active at Barstool Sports

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others6 active
researching Risk Management
in
researching Abbott Laboratories (ABT)
in
researching Hiring
in
researching MBA Programs
in
researching General Counsel
in
Marketing1 active
researching Social Media
in
Sales1 active
Senior ICresearching Route-to-Market
in

Primary products / business lines

LinkedIn company profile

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool

Top accounts researching Barstool Sports

names withheld on the public page

These are companies whose own people brought up Barstool Sports unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

1,278 companies · 2,978 people are researching General Counsel

Barstool Sports's own team shows 2 signals on this topic. No one outside Barstool Sports has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Talent Management17,034 cos · 72,328 people
  • Social Media17,638 cos · 65,198 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching Barstool Sports.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 1 person; Marketing — 1 person

What's been said

public posts by Barstool Sports's team

No public post naming Barstool Sports has surfaced in the past year, so this is what Barstool Sports's own team is posting about publicly — their topics, in their words.

LinkedIn

To anyone graduating college: -Don't make decisions based on what others expect -Don't try to play it safe -Ignore the doubters -Bet on yourself I graduated with a degree in writing poetry & moved to Italy after I graduated. I'll never forget my peers and their parents at graduation parties looking at me like WHAT A MORON, THAT ISN'T A SMART CAREER PATH All these years laters, I have enjoyed so many insane experiences because I simply did what I felt was right in my gut Nothing is easy, so struggle doing what you want!

May 2026
LinkedIn

Congratulations to my mentor Adam Travis and the rest of the Concord Sync team for your nomination for Best Sync team A well deserved nomination, I love working with you guys

May 2026
LinkedIn

S/O to our friends at Front Office Sports for highlighting Stella Blue Coffee ’s “We Brew to Rescue” campaign. We're setting out to do more than launch the best ready-to-drink coffee cans in the market — we're committing 100% of gross profits to funding 1,000 pet adoptions nationwide. Built on premium coffee. Driven by purpose. Thanks for helping push our mission forward.

Apr 2026
LinkedIn

If you don’t love your product, why should anyone else? In crowded markets, features get copied over and over. Pricing gets undercut. Distribution gets leveled. The only thing that doesn’t replicate easily is how much you care. If you think about it, loving your product shows up everywhere: ➡️ In the details no one asked for ➡️ In how you innovate ➡️ In the way you talk about it (and never have to “sell” it) ➡️ In how fast you fix what’s broken Consumers aren't dumb. They can tell the difference between something that's a money-grab or built to hit a margin... and something that's built to matter. The brands that win are built by people who are obsessed. If you wouldn’t use it, wear it, drink it, or recommend it, you’re already behind. And that's why Stella Blue Coffee is built for the long haul.

Apr 2026
LinkedIn

This week, Stella Blue Coffee launched "We Brew to Rescue" — a campaign that will fund 1,000 pet adoptions through proceeds of our new ready-to-drink cans. In emerging CPG, this is the new bar: product and mission working hand-in-hand. Not a one-off cause play, but something baked into the core of what you’re selling and why it matters. Breaking through takes more than great taste and distribution — it takes a reason for people to choose you, stick with you, and advocate for you. And we think giving 1,000 pets a second chance is a pretty good place to start.

Apr 2026
LinkedIn

Big news from Stella Blue Coffee : we’ve officially launched our "We Brew to Rescue" campaign with a goal of funding 1,000 pet adoptions through the sales of our ready to drink cans. Stella Blue is committed to helping provide lifesaving care, shelter, and adoption services to pets in need. Since launching the brand in 2022, we’ve donated over $200,000 to rescue organizations. Our new RTD product allows us to build on that impact by making it easier than ever to fuel your day while helping pets find their forever homes. 📈 Follow our progress and check out adoption stories at stellabluecoffee.com 📱Join the community: @stellabluecoffee ☕️ Support the cause at stellabluecoffee.com , Amazon and select retailers

Apr 2026
LinkedIn

There’s something special about building Stella Blue Coffee . Not just the incredible product — but the purpose behind it. The mission has always meant more to our team, and that’s what makes this journey different. Today, we’re proud to introduce "We Brew to Rescue" — a nationwide campaign using proceeds from our new ready-to-drink cans to help cover adoption fees for 1,000 pets this year. Starting this month, 100% of the gross profits from our RTD can sales will go directly toward this pledge. Every can you crack open helps a real pet find a real home. Simple as that. Since launching Stella Blue Coffee in November 2022, we’ve built an incredible community around a shared belief: great coffee can do more. Together, we’ve already donated over $200,000 to animal rescue organizations. Now, we’re scaling that impact. Our ready-to-drink cans — made with 100% Colombian coffee — are crafted for mornings, long days, and everything in between. Available in Espresso Sweet Cream and Espresso Caffe Mocha, each can has real dairy, is a good source of protein, and packs enough caffeine to keep you showing up for what matters in your life. They’re also the best-tasting canned lattes out there. Period. Through We Brew to Rescue, we’ll be supporting shelters and rescue organizations across the country, including PAWS Chicago , The Mutt Dog and many other friends we’ve made along the way — reinforcing our long-term commitment to animal welfare. You can even track our progress through our official Adoption Tracker on our website. Go grab the Stella Blue cans at stellabluecoffee.com , Amazon, or select retailers across the country — and help a pet find a home. Thanks for being part of the 1,000.

Apr 2026
LinkedIn

This golf season, you're probably looking for an easier way to get on the course. We've got you covered — because the Barstool Golf Time app allows golfers to find the best tee times at the best prices. Stop searching all over Google for your next tee time or going through the hassle of calling courses. You can search multiple courses in your area from one app and get your tee time set within seconds. With every action you take in the app, you also earn reward points which can be redeemed for free merch in the Barstool Store. We just relaunched the Rewards experience in the app — there's more items from the Barstool Store to choose from and you now have more flexibility with your points. You can use reward points as credit to any item in the collection or you can bundle and use points on multiple items. Spring is finally here, so come golf with us. Download the Barstool Golf Time app today. https://lnkd.in/eU6kXPde

Apr 2026

About this data. Barstool Sports (barstoolsports.com). Department attribution is 60%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries