Bazaarvoice

I’m thrilled to be starting my next and most exciting chapter at Bazaarvoice as VP Sales, EMEA. Firstly , thank you for all the positive comments and ‘likes’ to the network update post a couple of days ago - the support and goodwill has been incredible and appreciated. With UCG now more important than ever in the age of agentic commerce and the fight for discoverability being increasingly competitive, Bazaarvoice is uniquely positioned for continued growth through partnership with our customers. Combine this with the incredible team and culture we have built across all functions in EMEA, as well as the growth mandate from our leadership for the region, and the opportunity is incredible. Thank you to David McIntosh for trusting me to fill his shoes and Steve Warren for his confidence in me. I look forward to working even closer with them both, the EMEA leadership team Carlota Berruezo mahsa saoudi Felix Savun James Russell Ann Marie Kassabian Nicoleta Miu Raj D'Arcy Shaima Eaton Selina Dhaliwal Gillian Lowry and my inspirational regional sales leaders Brian Byrne Aurélia Opry Michael Cehulic and their talented teams, in the next phase of our exciting mission. Kick off for our new financial year starts tomorrow and I can’t wait for the teams to come together to build and accelerate into it! #bconnected #bettertogether #teamEMEA

There’s no doubt shoppers are leaning on AI for product recommendations. But what happens right after that? Do they buy the product? 💭 No. They verify the recommendation. Our data shows the vast majority of shoppers verify AI recommendations with reviews and content from real people. For most, AI is the starting point in the path to purchase—not the end point. The bottom line: Human proof is still essential for building purchase confidence. We just released new research on this shift and strategies on how to handle it. 💌 You can find it here: https://my.ugc.bz/sOPvwk #bazaarvoice

There’s no doubt shoppers are leaning on AI for product recommendations. But what happens right after that? Do they buy the product? 💭 No. They verify the recommendation. Our data shows the vast majority of shoppers verify AI recommendations with reviews and content from real people. For most, AI is the starting point in the path to purchase—not the end point. The bottom line: Human proof is still essential for building purchase confidence. We just released new research on this shift and strategies on how to handle it. 💌 You can find it here: https://my.ugc.bz/IU2kK6 #bazaarvoice

I’ve spent much of my career in the same seat many of our Bazaarvoice clients find themselves in today—trying to separate signal from noise in the face of rapidly evolving consumer behavior. But consumer adoption of AI tools isn’t a trend we’re speculating on anymore. In the first quarter of this year, traffic from AI sources to U.S. retail sites increased by 393%. That is signal, not noise. Shoppers are increasingly moving towards natural, conversational interactions with AI-powered interfaces, including in traditional search engines. They are now asking specific, nuanced questions like: "Which of these espresso machines is easiest to clean based on actual owners?" To be surfaced by AI in response to questions this nuanced, brands and retailers need content with matching depth. That level of context and nuance can only be found in the real-world experiences reflected in user-generated content. And without a direct connection between your UGC and these AI engines, it will be an uphill battle to compete on this new digital shelf. That's why I'm so pleased to announce that our clients’ verified reviews and customer photos will now be an authoritative reference for the Google Shopping Graph—which powers recommendations across Gemini, AI Overviews, and Google Shopping. This is a critical step in helping our clients stay competitive on the AI shelf—something that I know is top of mind for so many of you. If you are a Bazaarvoice client, please check out the details of this development and ensure you are opted into the syndication: https://my.ugc.bz/qdZ93B

I’m at #ImpactPlayers26 today with Bazaarvoice Belfast - let’s catch up if you’re here! 😊💙 (And yes, that is Clare Balding!🥹) ICC Belfast | Waterfront Hall | Ulster Hall

⭐⭐⭐⭐⭐ Happy Mother's Day!!! Look for my Mom (Susie Sommer) in this post from Bazaarvoice. Getting to spend the day with ❤️ MY MOM ❤️ is always 5 out of 5 stars for me!⭐⭐⭐⭐⭐ https://my.ugc.bz/zYVvE5

Incredible day soaking up wisdom and inspiration at the #TexasConferenceForWomen! What an absolute privilege to hear from such a powerful lineup of women. Even better? I got to experience it alongside some of the most driven and brilliant female co-workers from Bazaarvoice. There’s nothing like learning and growing together! Key moments that stuck with me: -Hearing Mel Robbins challenge us to use the 5 Second Rule to push past self-doubt and take action. -Bozoma Saint John's electrifying message on the importance of bringing your whole, authentic self to the table and owning your story. -Jordan Chiles sharing the grit and mental fortitude it takes to pursue excellence, both on the mat and in life. -Nicole Kidman discussing the power of storytelling and using your platform to advocate for change. The collective energy and commitment to growth in that room were palpable. Feeling energized and ready to apply these lessons in my work and life. Thank you to the organizers for a truly impactful conference! Amy K. King Lisa Wharton Kathy Burgess Lauren Channell Olja K. Yvanna H. Eriona Nightingale Toya Cirica Bell, Esq. Erika Fitzgerald #TXCW2025 #WomenInLeadership #ProfessionalDevelopment #Inspiration