Zeer BET / intent / bet

BET

501-1000 employees·New York, United States·bet.com

Observed, not inferred · updated weekly

Buying intent

30 tracked signals | Top 15 topics are below | Marketing is carrying most of it.

22signals · 30 days
23topics tracked
61.54%attributed to a team

Attention by team

LinkedIn activity, by team

Where BET's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Career Development
Mental Health
Hiring
Negotiation
Artificial Intelligence
Integrated Marketing
Marketing
Medium13% of team Marketing to Career Development: Medium, 13% of this team's signals
High25% of team Marketing to Mental Health: High, 25% of this team's signals
High38% of team Marketing to Hiring: High, 38% of this team's signals
Medium13% of team Marketing to Negotiation: Medium, 13% of this team's signals
Marketing to Artificial Intelligence: no signal
Medium13% of team Marketing to Integrated Marketing: Medium, 13% of this team's signals
Others
High40% of team Others to Career Development: High, 40% of this team's signals
Medium20% of team Others to Mental Health: Medium, 20% of this team's signals
Others to Hiring: no signal
Medium20% of team Others to Negotiation: Medium, 20% of this team's signals
Medium20% of team Others to Artificial Intelligence: Medium, 20% of this team's signals
Others to Integrated Marketing: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Career Development
LinkedIn
High volume
98%
last
3d ago
Mental Health
LinkedIn
High volume
97%
last
3d ago
Hiring
LinkedIn
High volume
95%
last
3d ago
Negotiation
LinkedIn
High volume
98%
last
3d ago
Artificial Intelligence
LinkedIn
Medium volume
96%
last
17d ago
Integrated Marketing
LinkedIn
Medium volume
98%
last
3d ago
Marketing Strategy
LinkedIn
Medium volume
98%
last
3d ago
Media Production
LinkedIn
Medium volume
98%
last
3d ago
Pop-Up
LinkedIn
Medium volume
98%
last
28d ago
Office Hours
LinkedIn
Medium volume
98%
last
3d ago
Media Planning
LinkedIn
Medium volume
98%
last
3d ago
Audience Segmentation
LinkedIn
Medium volume
98%
last
3d ago
Networking
LinkedIn
Medium volume
98%
last
9d ago
High Capacity
LinkedIn
Medium volume
98%
last
18d ago
Brand Partnership
LinkedIn
Medium volume
98%
last
3d ago

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Who's active at BET

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Marketing6 active
researching Experiential Marketing
in
researching Hiring
in
researching Audience Segmentation
in
researching Project Coordinator
in
Senior ICresearching Mental Health
in
Others5 active
researching Power Control
in
researching Career Development
in
researching Job Posting
in
researching Interior Design
in
EVP & General Manager - BET+
VPresearching Artificial Intelligence
in
+ 1 more in Others
Finance1 active
Personal Finance Reporter
researching Pop-Up
in
+ 1 more in Finance

See everyone, not just the first 10

12 people across every department at BET, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thri

Top accounts researching BET

names withheld on the public page

These are companies whose own people brought up BET unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

57,400 companies · 377,367 people are researching Career Development

BET's own team shows 3 signals on this topic. No one outside BET has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Mental Health10,249 cos · 36,378 people
  • Hiring66,174 cos · 318,882 people
Sign up to see which companies →

Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching BET.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Marketing — 2 people; Leadership — 2 people; Finance — 1 person

What's been said

public posts by BET's team

No public post naming BET has surfaced in the past year, so this is what BET's own team is posting about publicly — their topics, in their words.

LinkedInAmerican Heart Association

I am thrilled to announce that I am spending this summer as a Development & Community Events Intern for the American Heart Association ! ❤️ A huge thank you to my hiring manager, Executive Director Jaylyn Brown ,for this opportunity. As a fellow Hampton University Pirate, she has already been an incredible mentor. During the Spring Semester 2026 we had the privilege of working together to bring my platform, Hearts of Gold, to life at Hampton, and I cannot wait to continue learning from her leadership this summer! I am also incredibly excited to collaborate with and learn from an amazing team, including Laura Boone Bynum , Audry Dubon and Briana Ricks, MPH who bring so much passion and expertise to every project. Here’s to a summer of impact and growth! ❤️ #AmericanHeartAssociation #InternsofImpact #HamptonUniversity #Internship2026

May 2026
LinkedIn

Worked my 1st Music Video with Chris Brown🔥 - I graduated college in 2024 with BA Advertising/PR, minor in Business Marketing. My Journey is non traditional I started working in entertainment/marketing while I was in school. I got my “1st Big Girl Job” in corporate right out of school, that didn’t work out. I’m a firm believer in not compromising what my dreams are for anyone, these 2 years I have been struggling completely I can’t find a reliable job but within this season I’m still working in my passion which is in the industry, yes week to week I may not know where my next check is coming from and I’m still applying to full time roles. And If you would have told me 5-10 yrs ago that my first Big Music video in Production would be working with #ChrisBrown #forthemoment ahead of his #ChrisandUshertour 🥹🔥🥂 as a Production Assistant and that MY NAME would be in the credits. We were up for a total of 16-18hrs on set. I don’t know what I would have said but I do know this God makes no mistakes, I had a detour for a reason that’s what being in your 20s is all about. I want to extend a huge thank you to Tiffany Black, BA , Bryan Garcia and the whole AD team and Production team for this opportunity 🥂🎬 #liveproduction #musicindustry #entertainment

May 2026
LinkedIn

Sharing my story means a lot and Ruby Zamora made another opportunity to do so very special. #crcsurvivor 💙

Apr 2026
LinkedInArtificial Intelligence

https://lnkd.in/eRKu69Pd The just released "Animation's New Wave" report from YouTube confirms what's been evident for a minute: major studios have lost the pulse on animation and independent creators have filled the vacuum. Hazbin Hotel started on YouTube and got picked up by Amazon. The Amazing Digital Circus is one of the most-watched animated properties on the planet. Neither came from a major studio. Animation is one of the most powerful storytelling mediums on earth. It's how cultures pass stories to children. It's how franchises are born. And it's a $430 billion global industry, growing fast, driven by streaming, and increasingly shaped by audience demand for representation. Black audiences are among the most passionate animation consumers on the planet. The audience is ready. The distribution is there. The cost compression from AI has sped up. What's missing is the engine. So, who’s building the infrastructure to power the next wave of culturally authentic, AI-accelerated animated IP at indie budgets with studio quality? The platform that compresses production timelines, protects creator IP, and unlocks the 1.4 billion people in the global diaspora who have never seen their stories animated at scale. That's a market to go after. And somebody's about to own it…. #Animation #AI #CreatorEconomy #YouTube #Entertainment #Startup #staytuned

Apr 2026
LinkedIn

Excited to offer words to an organization whose generosity changed my life. This will be a full circle moment for me. If you are in the Richmond area, please attend. Please donate if you are able.

Apr 2026
LinkedInArtificial Intelligence

The AI Hackathon that Soni Ede and I co-organized in honor of Women's History Month was a full-on smash hit! All credit goes to the incomparable King Willonius — AI storyteller, cultural innovator, comedian, musician, and one of TIME's Most Influential People in AI — who led 45 women of color on a deep, inspiring journey into the world of artificial intelligence. We explored how to use Claude AI in our professional, business, and personal lives. Then we got creative with OpenArt.AI (@ openart.ai thank you for the credits! 🙌🏾) to make original short-form content. The day wrapped with small teams showcasing what they'd created. King Willonius was recently named to Ebony's 2025 Power 100 and after spending a day learning from him, it's easy to see why. His guidance, enthusiasm, and extreme patience made all the difference. If you're not already following the organization he co-leads, AI and The Culture, please start. Their mission is to ensure marginalized communities have access to AI tools and education. The future is here and everyone deserves a seat at the table! 🔗 https://lnkd.in/gZmaMmF7 #KingWillonius #AIandTheCulture #WomensHistoryMonth #SoniGurlPR #RoseCathPink #AIHackathon

Apr 2026
LinkedIn

Honored to share that For The Fellas is a 2026 Webby Honoree for General Video & Film – Interview or Talk Show....FOR THE THIRD YEAR IN A ROW. 🏆 As a Creator, Host, and Co-EP, it means a lot to be part of a platform that prioritizes real conversations, vulnerability, and growth especially for Black men, who don’t always have spaces like this. Truly appreciate my Co-EP Brittiany Cierra Taylor for helping me build BET's #1 digital franchise and Ashley Grayson for giving us the opportunity from the start.

Apr 2026

About this data. BET (bet.com). Department attribution is 61.54%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries