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Better Business Bureau

1001-5000 employees·New York City, New York, United States·bbb.org

Observed, not inferred · updated weekly

Buying intent

34 tracked signals | Top 15 topics are below | Sales and Marketing are carrying most of it.

21signals · 30 days
28topics tracked
25%attributed to a team

Attention by team

LinkedIn activity, by team

Where Better Business Bureau's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Negotiation
Career Development
Risk Management
Unauthorized access
Capital Markets
Sales
Sales to Artificial Intelligence: no signal
Sales to Negotiation: no signal
Low50% of team Sales to Career Development: Low, 50% of this team's signals
Sales to Risk Management: no signal
Sales to Unauthorized access: no signal
Low50% of team Sales to Capital Markets: Low, 50% of this team's signals
Marketing
Marketing to Artificial Intelligence: no signal
Low100% of team Marketing to Negotiation: Low, 100% of this team's signals
Marketing to Career Development: no signal
Marketing to Risk Management: no signal
Marketing to Unauthorized access: no signal
Marketing to Capital Markets: no signal
Others
High56% of team Others to Artificial Intelligence: High, 56% of this team's signals
Low11% of team Others to Negotiation: Low, 11% of this team's signals
Low11% of team Others to Career Development: Low, 11% of this team's signals
Low11% of team Others to Risk Management: Low, 11% of this team's signals
Low11% of team Others to Unauthorized access: Low, 11% of this team's signals
Others to Capital Markets: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
4d ago
Negotiation
LinkedIn
Medium volume
98%
last
27d ago
Career Development
LinkedIn
Medium volume
98%
last
10d ago
Risk Management
LinkedIn
Low volume
98%
last
10d ago
Unauthorized access
LinkedIn
Low volume
98%
last
8d ago
Capital Markets
LinkedIn
Low volume
98%
last
10d ago
AI Marketing
LinkedIn
Low volume
92%
last
11d ago
QR Code
LinkedIn
Low volume
98%
last
12d ago
Emergency Preparedness
LinkedIn
Low volume
98%
last
10d ago
Corporate Attorney
LinkedIn
Low volume
98%
last
27d ago
Cybersecurity Training
LinkedIn
Low volume
98%
last
10d ago
Commercial Security
LinkedIn
Low volume
98%
last
12d ago
Physical Security
LinkedIn
Low volume
98%
last
8d ago
Real Estate
LinkedIn
Low volume
98%
last
8d ago
AI Governance
LinkedIn
Low volume
98%
last
20d ago

Need intent for a specific topic or industry?

We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at Better Business Bureau

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others11 active
better business bureau executive board member
researching Commercial Perimeter Protection
in
Owner, Coach, Consultant, Mediator, Podcast Host
researching Corporate Attorney
in
senior vice president, programs and services
researching Artificial Intelligence
in
Interim CMO
Executiveresearching Apple Maps
in
Accredited Business
researching Financial Advisor
in
Senior Trade Practices Consultant
Senior ICresearching Career Development
in
ceo/executive director
researching Small Business
in
Project Management Coordinator
Directorresearching Artificial Intelligence
in
President/CEO
researching Customer Service
in
Director
researching AI Marketing
in
President
researching Artificial Intelligence
in
+ 1 more in Others
Sales1 active
Account Manager
Senior ICresearching Career Development
in
+ 1 more in Sales
Marketing1 active
Digital Marketing Analyst
researching Executive Education
in
+ 1 more in Marketing

See everyone, not just the first 10

13 people across every department at Better Business Bureau, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Inc. is the global headquarters and governing body of the Better Business Bureau network, uniting more than 90 local organizations across the United States and Canada, the Institute for Marketplace Trust, and TrustCore. Inc. establishes the standards, governance framework, technology, and shared operating infrastructure that power one of the world’s most recognized and enduring credibility network

Top accounts researching Better Business Bureau

names withheld on the public page

These are companies whose own people brought up Better Business Bureau unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

  • Account withheldBetter Business Bureau Serving Central Oklahoma2 contacts
  • Account withheldBetter Business Bureau Serving Wisconsin1 contacts
  • Account withheldChicago Better Business Bureau1 contacts
  • Account withheldFirst United Bank1 contacts
  • Account withheldARS Engineers, Inc.1 contacts
  • Account withheldBrookfield Properties1 contacts
  • Account withheldThe Law Offices Of Marc J. Lane, A Professional Corporation1 contacts
  • Account withheldTechnology Association Of Grantmakers1 contacts
  • Account withheldZurich North America1 contacts
  • Account withheldTransit Consultant Corp1 contacts
  • Account withheldONE NINE ARCHITECTURE1 contacts
  • Account withheldColorado SBDC serving Pikes Peak Region1 contacts
  • Account withheldBackslash Creative1 contacts
  • Account withheldEpoch, Inc.1 contacts
  • Account withheldLAW OFFICES OF ANNA R. YUM, INC.1 contacts

Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching Better Business Bureau.

Company size breakdown
Buyer seniority mix

Companies researching Better Business Bureau

by employee count
  • 11-50 employees8 cos · 9 contacts
  • 1-10 employees7 cos · 7 contacts
  • 1,001-5,000 employees4 cos · 4 contacts
  • 51-200 employees2 cos · 2 contacts
  • 5,000+ employees1 cos · 1 contacts

Who inside those companies

seniority, where on file
Director
5
VP
4
Senior IC
3
Executive
3
~17 further brand-affiliated researchers have no seniority on file and are excluded from these bars.

Buying committee functions

Employee job titles (LinkedIn)

Leadership — 5 people; Sales — 1 person; Marketing — 1 person

What's been said

public posts mentioning Better Business Bureau

Up to 9 public excerpts naming Better Business Bureau from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

YouTubetrust indicators

what I've started noticing is that in some of the AI tools, Better Business Bureau, a membership there, having a banner on the website, that actually matters now.

View source post
LinkedInArtificial Intelligence

Join us in supporting South Florida’s small business community! The Better Business Bureau Serving Southeast Florida & the Caribbean is proud to participate alongside our AERO partners in this upcoming Small Business Workshop, coordinated by SCORE on behalf of Congresswoman Wasserman Schultz. This free event brings together local agencies to provide valuable guidance on: ✔️ Financing your business ✔️ Social media marketing ✔️ Government contracting ✔️ HR best practices ✔️ Google tools & AI ✔️ Networking & speed mentoring 📅 Saturday, May 30, 2026 📍 Broward County Convention Center, Fort Lauderdale ⏰ Registration: 8:00 AM | Workshop: 9:00 AM – 2:15 PM Whether you’re starting a business or looking to grow, this is a great opportunity to connect with experts and access the resources you need to succeed. We look forward to seeing you there! 🔗 Register for free: https://lnkd.in/ezJZMnrG #StartWithTrust #BBB #SmallBusiness #Entrepreneurship #SouthFlorida #Networking #SCORE #AERO #BusinessGrowth

Apr 2026

About this data. Better Business Bureau (bbb.org). Department attribution is 25%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries