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Better Collective

1001-5000 employees·Copenhagen, Denmark·bettercollective.com

Observed, not inferred · updated weekly

Buying intent

28 tracked signals | Top 15 topics are below | Marketing and Engineering are carrying most of it.

22signals · 30 days
21topics tracked
69.23%attributed to a team

Attention by team

LinkedIn activity, by team

Where Better Collective's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Talent Management
E-Commerce
Hiring
Brand Awareness
Engineering team
Marketing
High60% of team Marketing to Artificial Intelligence: High, 60% of this team's signals
Marketing to Talent Management: no signal
Marketing to E-Commerce: no signal
Medium20% of team Marketing to Hiring: Medium, 20% of this team's signals
Medium20% of team Marketing to Brand Awareness: Medium, 20% of this team's signals
Marketing to Engineering team: no signal
Engineering
Engineering to Artificial Intelligence: no signal
Engineering to Talent Management: no signal
Engineering to E-Commerce: no signal
Medium50% of team Engineering to Hiring: Medium, 50% of this team's signals
Engineering to Brand Awareness: no signal
Medium50% of team Engineering to Engineering team: Medium, 50% of this team's signals
Sales
Sales to Artificial Intelligence: no signal
Sales to Talent Management: no signal
High100% of team Sales to E-Commerce: High, 100% of this team's signals
Sales to Hiring: no signal
Sales to Brand Awareness: no signal
Sales to Engineering team: no signal
Others
High50% of team Others to Artificial Intelligence: High, 50% of this team's signals
High50% of team Others to Talent Management: High, 50% of this team's signals
Others to E-Commerce: no signal
Others to Hiring: no signal
Others to Brand Awareness: no signal
Others to Engineering team: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
12d ago
Talent Management
LinkedIn
Medium volume
98%
last
9d ago
E-Commerce
LinkedIn
Medium volume
92%
last
12d ago
Hiring
LinkedIn
Medium volume
98%
last
16d ago
Brand Awareness
LinkedIn
Low volume
98%
last
5d ago
Engineering team
LinkedIn
Low volume
98%
last
27d ago
Sales Pipeline
LinkedIn
Low volume
98%
last
30d ago
YouTube
LinkedIn
Low volume
92%
last
10d ago
IT Support
LinkedIn
Low volume
98%
last
12d ago
Executive Education
LinkedIn
Low volume
98%
last
18d ago
Generative AI
LinkedIn
Low volume
98%
last
22d ago
Opportunity Cost
LinkedIn
Low volume
98%
last
23d ago
Graphic Design
LinkedIn
Low volume
96%
last
29d ago
Professional Development
LinkedIn
Low volume
98%
last
22d ago
Product Innovation
LinkedIn
Low volume
98%
last
16d ago

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We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at Better Collective

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others7 active
VP esports / VP Strategy and Transformation
researching Artificial Intelligence
in
Chief Operating Officer
Executiveresearching Product Innovation
in
Head of Sales
researching Talent Management
in
Senior Affiliate Partnership Manager
Senior ICresearching Trade Show
in
Head of affiliate & Media Partnerships Brasil
researching Executive Education
in
Sr. Graphic designer
researching Graphic Design
in
board member
researching Talent Management
in
Marketing5 active
technical seo lead
researching Google Cloud
in
brand partnerships
researching Opportunity Cost
in
Senior Director - Group Content & Digital Performance
Leadershipresearching Artificial Intelligence
in
seo organic strategy lead
researching Hiring
in
Junior Paid Social Specialist
researching Sales Pipeline
in
+ 2 more in Marketing
Sales2 active
account manager
researching E-Commerce
in
Senior Director, Global Ad Sales
Directorresearching YouTube
in
+ 2 more in Sales
Engineering1 active
Junior Full Stack Engineer
researching Engineering team
in
+ 1 more in Engineering

See everyone, not just the first 10

15 people across every department at Better Collective, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Better Collective is a digital sports media group operating a House of Brands of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Sin

Top accounts researching Better Collective

names withheld on the public page

These are companies whose own people brought up Better Collective unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

Better Collective's own team shows 5 signals on this topic. No one outside Better Collective has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Talent Management17,034 cos · 72,328 people
  • E-Commerce6,909 cos · 24,998 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Better Collective.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Marketing — 4 people; Sales — 3 people; Leadership — 1 person; Engineering — 1 person

What's been said

public posts mentioning Better Collective

Up to 9 public excerpts naming Better Collective from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedInArtificial Intelligence

Attended OpenAI Frontiers in London yesterday 🚀 At Better Collective staying ahead of the curve means constantly exploring how frontier technology can redefine digital sports media. The shift toward enterprise AI agents and advanced reasoning models isn't just a trend—it’s the next frontier for global workflow optimization and product innovation. I had a fantastic time diving into OpenAI’s latest advancements and am excited to bring these actionable insights back to the team to keep driving our vision forward. Thank you OpenAI for an insightful day and great to see old friends and meet new like minded frontiers. #BetterCollective #OpenAI #AI #DigitalMedia #Innovation #Leadership

May 2026

About this data. Better Collective (bettercollective.com). Department attribution is 69.23%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries