Bloomreach

Back in Cyprus after a year, it was amazing! 🇨🇾 Yesterday, I had the pleasure of hosting another Bloomreach Live meetup, where we brought together a growing community of customers, partners, and future customers. Sharing perspectives on how AI is changing the way we work, engage with customers, and think about digital experiences was truly inspiring. A huge thank you to: Hugo Habodasz for walking us through the latest product roadmap and AI direction Anastasiia Tiukhina from Novakid Inc for sharing a great story about the impact Loomi AI features like Autosegments can deliver Margarita Zhukova (Moiseeva) and Daria Dzhioeva from inDrive for presenting very inspiring real-world use cases It was a fantastic day full of insightful conversations, new connections, and shared ideas about what comes next in the AI era. Thank you to everyone who joined us and Jazmina Obedova for organising. We’ll be back. Next stop: Barcelona 💃🏻🇪🇸

Last week, the Bloomreach UK CSM team attended the Customer Growth Awards with Hook and what a night! Over the past 5 years, I've had the privilege of building this team from 4 to 12, and watching them become one of the strongest CS teams in the industry has been the highlight of my career so far. They bring so much passion to their Bloomreach customers every single day, advocating for their success and genuinely caring about outcomes. Nights like this are a reminder of how far we've come and how much this team deserves to be celebrated 💛 And then, to top it all off...our very own Ellie Bolger won CSM of the Year. 🏆 I've had the privilege of watching Ellie grow in confidence over the last three years at Bloomreach, and this recognition couldn't be more deserved. As part of her award entry, Ellie defined the CSM role with three words: curiosity, creativity and collaboration; and she epitomises every single one of those qualities. Beyond proud. Congratulations Ellie 🥂

When did you last use an AI tool that felt genuinely addictive? Not "nice to have." Not "saves me some time." But the kind where you find yourself opening it before your first coffee. (And let's forget Claude exists for a second 😄) I look at a lot of tools. I sit through a lot of demos. Most impress me with their story and disappoint me in production. So when something just works from day one - I pay attention. When I first logged in to Von , I literally cleared out my morning to start playing around, start building. This week the Bloomreach team stopped by the VON offices in San Francisco. We believe in what Sahil and Apoorva are building. Seeing the team in person only made me more confident in that bet. The vision is sharp. What's more important for this early stage - the product ships fast. Great things ahead. 🚀 #GTM #AI #SaaStr #RevenueOperations #AIThatActuallyWorks

Delighted for Bloomreach to be working closer with Leigh Nissim and his team at Future Anthem as we bring the together power of Realtime CRM & Personalisation with AI & Data Modelling Built for iGaming. We'll be collaborating closely, to bring a supercharged experience to our mutual clients that's more powerful together than when stood alone 🚀

I’ve always been inspired by Musa Tariq and even had the pleasure of being his CSM whilst he was at Burberry - we brought some incredibly advanced campaigns to life all those years ago and today he is still killing it So incredibly excited to know he is speaking at Bloomreach #Edge - the company I am So proud to work for

Had a lovely chat with Tom Burrell last week. He and I both agree that there's a new wave of CRM coming (or at least we both hope there is!). (Have a read of Tom's article here: https://lnkd.in/eV2GCUKm ) Everyone's been using the same tactics for years now: - Abandoned carts, price drop alerts, birthday campaigns, welcome flows, onboarding journeys, lapsed customer coupon codes. - Paid media and social for acquisition, including look-a-like audiences and retargeting. - Recommendation engines running for upsell/cross-sell, "you might also like" widgets etc. - etc. I don't think these are going anywhere. Getting all of them setup and fine-tuned is many years of work. There's all the technical aspects (having the right platforms, collecting the right data, having technical practitioners are all needed). Then you've got to land the brilliance of the execution. The cleverness of the copy. The artistic imagery. The brand positioning. The value proposition. The offer. The tone of voice. We're all bogged down on the first bit, just trying to set up all the automations. And I'm seeing all the big players in the CRM space (Braze, Insider, Iterable, Bloomreach, Klaviyo) releasing agents that focus on building ways to churn out more of the SAME workflows. But I'm not seeing many of them address what I believe is the more interesting part, the "brilliance of execution". And I'm not seeing them consider the question of "What if workflows aren't the answer?". I'm interested in a system that does away with workflows and instead responds to customers in the moment, just like a sales assistant would. A system that injects some flair back into the marketing. It would still need a marketer at the wheel, but the content would be less static and the rules less rigid, able to respond to whatever trends of patterns are happening right then and there, and influencing social, paid, web, app and CRM jointly.

Great week of in person meetings in London (and a couple of nice canal runs too!) First, a deep session on the future of AI in CS and what it practically means for my team and for our customers. Not the theoretical stuff, but the real questions: what does a CS org look like when AI handles the repetitive work and your people focus on the things that actually make the human difference. Then with our customer marketing team on how the customer lifecycle is changing. The old linear journey from onboarding to renewal to expansion doesn't hold up when customers expect continuous, personalised value from day one. We talked about what the next version of that lifecycle looks like and where the handoffs between teams need to evolve. And finally with our Marketing Agent team on the agentic future of the business. Really could not be more excited for this launch and the transformative effect that building AI agents for our customers already is having and will have into the future. The thread connecting all three: the companies that figure out how to combine AI capability with genuine customer understanding are the ones that will win. Not AI instead of humans. AI that makes the human work more valuable. A lot to build on. Excited for what comes next. #CustomerSuccess #AI #AgenticAI #CustomerExperience #Bloomreach #Leadership

🚀 Calling all partners — you're invited to the Loomi Connect Hackathon! Bloomreach is bringing together partners, clients, and our own team for a week-long build sprint from May 26 – June 3rd, and we'd love to have you in the room. The challenge? Build anything that pushes the boundaries of personalization and commerce — think: ✦ Personalized email campaigns with dynamic content variants ✦ Multi-system workflow integrations ✦ Product launch experiences ✦ Cross-channel dashboards pulling from Bloomreach email, SMS, ad platforms, and more This is also a real chance for agency voices to shape the conversation. The use cases you bring to the table will help define what "impactful" looks like in practice — and that matters to us. Ready to build something? Register here 👇 https://lnkd.in/ez7uqAfm Drop a comment or DM me if you have questions — happy to share more details!

🔥Wanna be amongst the first to build agents that use Bloomreach's MCPs? 🔥Calling on our partners, customers and product builders. We're organizing a hackathon with our brand new MCP end of May! It's been so exciting building this product out together with the team. It's so cool to see what our agents can already do with it in early testing. I look forward to learn about the problems you want to solve with this.