Zeer British Cycling / intent / british-cycling

British Cycling

201-500 employees·Manchester, Greater London, United Kingdom·britishcycling.org.uk

Observed, not inferred · updated weekly

Buying intent

16 tracked signals | Top 15 topics are below | Support is carrying most of it.

15signals · 30 days
16topics tracked
33.33%attributed to a team

Attention by team

LinkedIn activity, by team

Where British Cycling's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Growth Engine
Practice of Law
Use Case
Legal
Local authority
Level of risk
Support
Support to Growth Engine: no signal
High50% of team Support to Practice of Law: High, 50% of this team's signals
Support to Use Case: no signal
High50% of team Support to Legal: High, 50% of this team's signals
Support to Local authority: no signal
Support to Level of risk: no signal
Others
High25% of team Others to Growth Engine: High, 25% of this team's signals
Others to Practice of Law: no signal
High25% of team Others to Use Case: High, 25% of this team's signals
Others to Legal: no signal
High25% of team Others to Local authority: High, 25% of this team's signals
High25% of team Others to Level of risk: High, 25% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Growth Engine
LinkedIn
High volume
96%
last
3d ago
Practice of Law
LinkedIn
High volume
92%
last
14d ago
Use Case
LinkedIn
High volume
96%
last
17d ago
Legal
LinkedIn
High volume
94%
last
14d ago
Local authority
LinkedIn
High volume
98%
last
11d ago
Level of risk
LinkedIn
High volume
98%
last
23d ago
Public Speaking
LinkedIn
High volume
96%
last
19d ago
Artificial Intelligence
LinkedIn
High volume
96%
last
14d ago
Sustainability
LinkedIn
High volume
98%
last
15d ago
Competition Law
LinkedIn
High volume
96%
last
14d ago
Operating Cost
LinkedIn
High volume
98%
last
3d ago
Career Development
LinkedIn
High volume
94%
last
14d ago
Professional Development
LinkedIn
High volume
96%
last
14d ago
Talent Development
LinkedIn
High volume
92%
last
20d ago
Customer Lifetime Value (CLV)
LinkedIn
High volume
98%
last
3d ago

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Who's active at British Cycling

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others6 active
Senior ICresearching Growth Engine
in
Directorresearching Talent Development
in
Leadershipresearching Local authority
in
Senior ICresearching Use Case
in
researching Sustainability
in
Senior ICresearching Public Speaking
in
Support1 active
researching Professional Development
in

Primary products / business lines

LinkedIn company profile

British Cycling is the national governing body for cycling as recognised by the UCI – the international federation for the sport. Based in Manchester at the National Cycling Centre, British Cycling works across all levels and six disciplines of the sport (BMX, Mountain Bike, Cyclo-Cross, Road, Track and Cycle Speedway), from providing the support and encouragement people need to get riding their b

Top accounts researching British Cycling

names withheld on the public page

These are companies whose own people brought up British Cycling unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

1,349 companies · 2,927 people are researching Growth Engine

British Cycling's own team shows 1 signal on this topic. No one outside British Cycling has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Practice of Law568 cos · 2,225 people
  • Use Case5,473 cos · 13,448 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching British Cycling.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

HR / Talent — 1 person; IT — 1 person

What's been said

public posts mentioning British Cycling

Up to 9 public excerpts naming British Cycling from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

𝗪𝗵𝗲𝗻 𝘁𝗵𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗯𝗶𝗸𝗲 𝗿𝗮𝗰𝗲 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗰𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱... 𝗶𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗳𝗿𝗲𝗲-𝘁𝗼-𝘄𝗮𝘁𝗰𝗵 𝗲𝘃𝗲𝗻𝘁 𝗶𝗻 𝗨𝗞 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 🚴♀️ Now I want to say Stockport here, which The Tour de France Femme avec Zwift will pass through on July 31st, Day 2 of the Grand Départ GB 2027 , but this is of course the final leg in London announced yesterday. For the first time ever the men’s and women’s TDF Grand Depart will take place in the same country, and it was a pleasure yesterday attend the launch of Stage 3 of the Femme, an 18km time-trial around London taking in all the major landmarks. With millions of spectators expected across all 6 stages, it will be the largest free-to-watch sporting event in UK history. British Cycling ’s Tracy Power did an excellent job bringing to life the JOY programme, the social impact project embedding community at the heart of the Grand Depart focussing on: • Tackling inactivity and improving mental wellbeing • Making Britain more productive and prosperous • Supporting communities to thrive To get involved reach out to the British Cycling team. 👏 Jon Dutton OBE Darren Henry Lucy Jones

Apr 2026
LinkedIn

If the RLWC 2021 taught me one thing, it’s that sport is about so much more than what happens on the field of play; it’s about the legacy and social impact it leaves behind in our communities. 🤝✨ That’s why I am so incredibly pleased to be joining the British Cycling Foundation. The opportunity to contribute to this mission and help change lives through the power of cycling is a true honour. 🚲🌍 I can’t wait to dive in alongside the chair Marian Lauder and fellow trustees Douglas Thomson , Joanna Rowsell MBE OLY AMRSB , Katharine F. Steven Day and Chris McAtee guided by the leadership of the outstanding Tracy Power along with James Price , Daisy Newsham and Eve Nicholson . Let’s get started! 🚀🇬🇧 🚴🚴

Apr 2026
LinkedIn

I’m really looking forward to being part of this Sports Governance Academy panel and as part of a wider networking event. The topic is particularly relevant and really hits home as I work with an excellent Steering Group — and previously an equally brilliant Strategic Advisory Group — to lead the shaping, refining and embedding of British Cycling ’s Future Fit Governance. 𝐌𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐬𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 is an absolute non‑negotiable in this work — intentionally underpinned by authenticity, care and genuine collaboration, grounded in insight and evidence, and sharpened by constructive challenge from some really astute minds who bring so much. Let's turn it round... 𝐖𝐡𝐲 𝐰𝐨𝐮𝐥𝐝𝐧’𝐭 𝐰𝐞 𝐞𝐧𝐠𝐚𝐠𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥𝐥𝐲?! What I love about these events is the opportunity to connect, listen and learn from others who are engaging deeply with these questions and bringing a huge amount to the table themselves. Sharing what good looks like in practice (and where it’s harder than expected) is how we all move forward. If you’re attending, please do say hello — I’d love to compare notes and continue the conversation. And if you’ve not signed up yet*, here’s what you need to do… what’s not to like on a wonderful Wednesday in sunny Manchester! 📅 Wednesday 29 April 2026 🕠 17:30–20:30 📍 Clayton Hotel Manchester City Centre 🔗 Register: https://lnkd.in/gNbkt3hC *This event is open to individuals who work, volunteer or are looking to join the UK Sports & Physical Activity sector. #SportsGovernance #StakeholderEngagement #FutureFit #LeadershipInSport #LearningTogether #SGA

Apr 2026
LinkedIn

Almost twelve months on from the launch of the British Cycling strategy, which set out a clear ambition to drive social impact and tackle inequality, I am proud to see another major milestone come to life. To truly tackle inequality, we have to meet people where they are. That is why we are officially launching Lloyds ReCycle Hubs across the UK—giving donated bikes a new life and putting them into the hands of those who need them most. 🚲♻️ Huge credit to our social impact team at British Cycling Foundation for scaling this following our successful pilot. It is a vital step in our story as we work to bring the joy of cycling to everyone. We aren't just building bike workshops; we are building a more inclusive society. Apply or find out more here: https://bit.ly/4mtBIx5 #BritishCycling #SocialImpact #TacklingInequality #SocialMobility #LloydsReCycleHubs #JoyOfCycling

Apr 2026

About this data. British Cycling (britishcycling.org.uk). Department attribution is 33.33%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries