Bupa Global

The numbers are huge. Marketing and communications is worth £109 billion to the UK economy. Over 3.5 million businesses invest in advertising. For every £1 spent, over £4 is returned in value. The commercial impact of marketing in driving business growth is unquestionable. Yet marketing remains both art and science, today’s marketing is about creativity and technology, customer data and human connection. The Marketing Society 41st Annual Awards celebrates the exceptional in our industry. To have the opportunity to read through stellar entries from brands and partners from FMCG to Charities, multi year multi million pound campaigns, to those capitalising on serendipity and creating cultural moments was a joy. The examples proved the discipline, strategic thinking, creativity, and sheer hard work it takes to execute impactful marketing. Congratulations to all who entered, your entries were deliberated and analysed thoughtfully. Syl Saller CBE expertly chaired (I mean what else would you expect?). Thank you Syl Saller CBE Sophie Devonshire⚡️ Siobhan Cook for the invitation to be part of this uplifting day, and to all the brands and agency partners executing groundbreaking work. Spending the time with great, thoughtful marketers is already a highlight of 2026. #themarketingsociety #marketingawards #marketingmatters Syl Saller CBE AJ Coyne Allyson Stewart-Allen, BSc., MBA Anna Braithwaite Annabelle Cordelli Becky Brock Ellie Norman Jane Stiller Michael Inpong Rebecca Dibb-Simkin Sabah Naqushbandi Toby Horry Michelle Spillane Saj A. Karen Ehrlich Emma Harris Jill Dougan Lindsey Clay Julie Bramham

It’s been a minute since I posted on LinkedIn, but coming back home to the UK for the first time since everything started in the Middle East has been a strange feeling to process. When it first began, I remember the anxiety clearly, constantly checking updates, hearing interceptions outside and trying to make sense of what was happening around us. Then somehow, life carried on and you adapt quicker than you think. You normalise things that once felt surreal, which is probably why being back home has almost reset that feeling again. It’s like your mind suddenly realises none of that was actually normal. Hard to explain unless you’ve experienced it. I think what helped most throughout it all was the people around me. Friends checking in on each other, making sure everyone got home safely, spending time together when tensions felt high, those moments mattered more than people realise. And honestly, stepping away from it now has made me realise how much resilience people quietly carry without even noticing, myself included. That being said,coming back to the UK and immediately seeing political tension all over the news again was slightly ironic 😅 Different place, different pace I suppose. For now, I’m just appreciating the slower mornings, the fresh air, random bits of sunshine between the rain, catching up with friends and family, and properly switching off for a little while. See you soon Dubai ✈️ 🇦🇪 #Dubai #ExpatLife #Perspective #Gratitude #LifeAbroad

The brilliant Shane Barnard is hiring into his team so if you know a resource planning pro this is a great opportunity! 🙋🏼♀️

It was great meeting with our colleagues from Standard Chartered as we reviewed our partnership and our innovative proposition which combines comprehensive international healthcare insurance, full and pharma genome testing and Whoop. Proactive, Preventative and Personalised healthcare.

Proud mum alert 🏃🏽♀️🏃🏽♀️🏃🏽♀️ I’ll be among the crowds cheering on the London marathon runners next weekend. This one is even more special as my daughter Kirath Pahdi is running for Mind. 🏃🏽♀️🏃🏽♀️🏃🏽♀️🏃🏽♀️🏃🏽♀️🏃🏽♀️🏃🏽♀️

As an Insights Discovery Practitioner myself, this is a useful reminder, it’s never a one fits all. Understanding my personal approach to working through stress, as well as those of my colleagues preferences creates greater support and collaboration.