Cricut
Buying intent
30 tracked signals | Top 15 topics are below | Marketing and Operations are carrying most of it.
Attention by team
LinkedIn activity, by teamWhere Cricut's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.
Topics being researched
30-day windowEvery tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.
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Need intent for a specific topic or industry?
We track the full taxonomy across every account in the graph — including themes not shown on this page.
Who's active at Cricut
verified title on fileTitles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.
See everyone, not just the first 10
12 people across every department at Cricut, plus a LinkedIn profile link for each.
Primary products / business lines
LinkedIn company profileCricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. At Cricut, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to
Top accounts researching Cricut
names withheld on the public pageThese are companies whose own people brought up Cricut unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.
57,400 companies · 377,367 people are researching Career Development
Cricut's own team shows 2 signals on this topic. No one outside Cricut has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.
- Hiring66,174 cos · 318,882 people
- Legal5,007 cos · 15,766 people
Buyer profile
company size · seniorityCompany size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.
Buying committee functions
Employee job titles (LinkedIn)Marketing — 3 people; Engineering — 2 people; Sales — 1 person; Operations — 1 person; HR / Talent — 1 person
What's been said
public posts mentioning CricutUp to 9 public excerpts naming Cricut from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.
✨ What a weekend at The National Wedding Show! ✨ Across two incredible days, we had over 600 meaningful conversations about Cricut, welcomed visitors from as far as Ireland 🇮🇪 and The Netherlands 🇳🇱, and delivered one of the busiest stands at the show. From curious newcomers to seasoned Cricut creators, we enjoyed every single moment talking to customers. 🎨 Our workshop space was non-stop all weekend — inspiring creativity while raising an amazing £560 for Macmillan charity 💚 🎯 Our exclusive show offers were a huge hit and will help coach new members into the world of Cricut with 1:1 tutorials with seasoned Ambassadors. 👏 Huge shoutout to our incredible team and ambassadors who brought the energy, passion and expertise to every single interaction. This is what happens when creativity meets an engaged community 💚 #Cricut #WeddingShow #CraftingCommunity #MakeItYours #DIYWedding
Apr 2026Budget pressure / cost-cutting signal
Earnings call; SEC filingsCost of Revenue: 3,98,77,000 USD