Daktronics

What a wonderful team experience. We recently completed the New Sales Simplified book study by Mike Weinberg—and even managed to wrap it up right at the start of spring break. As you can see, I was riding shotgun on the way to Texas finishing the final chapter. #FamilyTimeMatters This wasn’t just about reading a book. It was about team bonding, sharpening our approach, challenging old habits, and aligning on how we can better serve our customers. At the end of the day, improving our craft isn’t about selling more, it’s about helping our customers succeed. When we bring more clarity, discipline, and value to every interaction, everyone wins. One of the biggest challenges? Finding time. Sales people are busy. We committed to Friday afternoons for an hour and often went long thanks to great discussion and team camaraderie. We recorded sessions so no one missed out. Bonus points to those who caught the “code words” we dropped into meetings along the way. I’m sure the team will get tired of me referencing Chapters 10 and 11 when preparing for in-person meetings, but they work. I’ve already seen the impact in a key customer conversation. Sales cycles can be long, but I’m confident the business will follow. To the team- Is the book in your backpack? And we can’t ignore the hardest (and most important) part, filling the funnel. It starts with leadership: providing direction and helping define what an ideal prospect looks like. Plenty of work ahead, confident we will get there. More bonus points- 3 items all sales people are responsible for? From a leadership perspective, I’m walking away with better questions to ask, stronger coaching approaches, and a renewed focus on prospecting. Building on what I learned in Atlanta at Mike’s Sales Leadership Event, I feel more prepared than ever to help this team succeed. RPA meetings are no longer a "4 letter" term, Guess it never was, but you get my drift. To the team—thank you for actively engaging, pushing each other, and investing in your growth. As we head toward Daktronics FY27, we’re ready—and more importantly, better equipped—to help our customers succeed. Daktronics Mike Weinberg Ryan McDonald Todd Spies Cory Cooper Michael Jezerinac Erik Timko Bret Dunn Kody Thompson Malorie H. Jessica Bern #prospecting Yes this stands alone and above the rest. #Sales #Teamwork #ContinuousImprovement #CustomerSuccess #Leadership We missed you Erik!

Really appreciate Red Thread & Excel attending FCT. Great companies we appreciate choosing to work with Daktronics. THANK YOU !

This was a memorable week for Daktronics and me. On Wednesday, I had the opportunity to be a part of Daktronics ringing the closing bell at Nasdaq MarketSite in New York City. It was a great moment for our company! On Thursday, Daktronics held an Investor Day in New York to share our story with investors and showcased the people and capabilities behind our business. Investor Day was an important milestone for our company as we look toward the future and our ongoing journey toward accelerating profitable growth. I am proud to have been a part of this event and to help share the great things our company does for our customers. Later this month I will celebrate my 34th work anniversary at Daktronics. I am so proud of the accomplishments and contributions of all our employees, and I am even more excited and energized about the future of our business.

#ISASignExpo2026 - what a week! The Daktronics team showed up! We had fantastic conversations at the booth, held a workshop for technicians before the show opened, and thanked our customers for their business. Thank you to all our partners for giving us their time and attention this week. The sign industry is thriving!

I’m excited to be in NYC as we prepare for Daktronics 2026 Investor Day! Looking forward to sharing our company goals with investors as we move ahead.

What a memorable and great week for me and for Daktronics ! We celebrated 57 years of Daktronics success in New York City by ringing the bell at NASDAQ and presenting information to our Investors about our future expectations, including an incredible reflection of the hard work and capabilities of so many dedicated people. I'm proud to celebrate this moment and look forward to the great things to come from our teams!

Today, we got to see all of our hard work pay off as Daktronics had the honor of ringing the closing bell at the Nasdaq MarketSite.