Data Axle

Brands don't have a data problem. They have a relevance problem. A single snapshot of a buyer isn't enough. You need to know what they do, what they care about, and how they engage, professionally and personally, to turn insight into action. That's what SignalFuse™ is built on. Not more data volume. A smarter, more connected foundation that makes intelligence usable the moment it matters. AI without that foundation just accelerates the wrong decisions. We built this to make the right ones faster. Read more about SignalFuse: https://lnkd.in/e2Qk67rZ #ProductLaunch #AI #DataStrategy Data Axle

Be honest...If your business hours were wrong online today, would you catch it? Or would your customers catch it first? New, exclusive Data Axle research shows: 66% of consumers have run into incorrect business info 30% go out of their way to verify details 87% are more likely to choose a business with accurate listings This is what’s changed. People don’t trust one source anymore; they check multiple. And now they’re using AI to do it faster. So even small inconsistencies show up at the worst time, right when someone’s ready to choose. The fix isn’t complicated, but it does take discipline.Keep your data consistent. Everywhere. Because accuracy doesn’t just get you found. It gets you picked. Read the full press release: link in comments. #Sales #CustomerExperience #AI #DataQuality

When was the last time you trusted just one source before making a decision? Most people don’t. That shift is clearly evident in Data Axle 's latest research. Consumers aren’t just searching anymore. They’re verifying. - 66% have encountered incorrect business information. - 85% say it impacts whether they return. It’s easy to dismiss things like a wrong address or outdated hours as minor issues. They’re not. They create doubt, and in many cases, that’s enough to lose the customer. As AI becomes a bigger part of how information is surfaced, consistency matters even more. The companies that treat data accuracy as foundational will earn trust. The rest will struggle to keep it. Read more in the full press release: https://lnkd.in/eijxF8Ry #Leadership #AI #Trust

AI is moving faster than anything I’ve seen in decades of working in data and marketing. It's creating real opportunity, but it's also raising the bar. If your data foundation is not strong, AI will just make the wrong decisions faster. At the same time, the model for engagement is changing. The person owns the journey now. Not the brand. That shift requires a different approach: → Treat data as infrastructure → Connect B2B and B2C to understand the full person → Use AI to improve decisioning and outcomes Because data is not about data. It is about better decisions. I shared more on how we are approaching this at Data Axle in a recent episode of 30 Minutes With. Listen now and let me know how you are thinking about this shift right now. Episode 5: How a 50-Year-Old Company Retools for AI Success https://lnkd.in/eKrnKdP7 #AI #DataStrategy #Leadership

Did you know Data Axle has B2B Intent Data? We do!!! Recognizing buyers before they make a purchase can be a game changer in today’s crowded B2B landscape. With little room for error, marketers need to move quickly and deliver the right message at the right time. Built on Data Axle’s legacy of high-quality B2B data, our Intent Data solution uses signal-based insights to identify responsive, in-market audiences actively researching specific products and solutions. When combined with the hundreds of firmographic and business attributes available in our industry-leading B2B database, marketers can create more precise targeting strategies and activate campaigns across any channel. The result: stronger engagement, smarter outreach, and the potential to improve closing rates by more than 79%. When precision and speed matter, trust a recognized leader in B2B data.

Today’s alumni journey extends far beyond commencement. Data Axle Nonprofit ’s Alumni Intelligence connects institutional data with verified consumer, business, and philanthropic signals to help advancement teams build a more actionable view of alumni behavior. •Reconnect with lost alumni •Target outreach with greater precision •Identify philanthropic behavior outside your institution •Strengthen alumni engagement across the full lifecycle Ready to see the full alumni story? Contact us nonprofit@data-axle.com

Multicultural consumers represent an important growth opportunity for brands,and reaching them effectively starts with the right data foundation. Data Axle's multicultural audience data enables marketers to identify and activate high-value audiences across email, direct mail, and digital channels, supporting a more unified and strategic omnichannel approach. By helping brands deliver more relevant messaging to the right audiences, we support stronger engagement, improved targeting efficiency, and better overall campaign execution. In today’s environment, audience relevance matters more than ever — and data-driven multicultural strategies can help brands move with greater confidence. Please don't hesitate to reach out for more information! #DataStrategy #MulticulturalMarketing #AudienceTargeting #OmnichannelEngagement #EmailMarketing #DirectMail #DigitalMedia

Every client conversation eventually comes back to the same problem: the right information exists, but it takes too long to get to the right people. When go-to-market teams can't get answers fast enough, the cost shows up everywhere: in missed renewals, in misdirected spend, in sales teams chasing the wrong opportunities with incomplete information. SignalFuse™ connects professional and personal profiles into one living, AI-ready foundation, so teams can move from question to action without the wait. Real-time. Trusted. Explainable. And this is just the beginning. We're bringing this capability to specific verticals, starting with healthcare. I’ll be sharing more details soon. If you want to learn more about what we’re building with SignalFuse, feel free to reach out to me directly. Read more about SignalFuse. Link in comments. Data Axle Andrew Frawley #ClientSuccess #Intelligence #GTM

This month, we launched SignalFuse: a new intelligence layer within the Data Axle Platform that puts real-time, trusted insight directly into the hands of the teams who need it. Faster decisions. Better targeting. Earlier visibility into growth and risk. Kind of like the grand opening of Seattle's Coliseum Theater in January 1916. It was the world’s largest and finest "photoplay palace,” (Films, at that time, were called photoplays.) The new venue drew thousands of first-day patrons, some of whom lined up for hours in a cold drizzle. SignalFuse has no such wait. This capability that we've been building toward. brings together our data, identity foundation, and AI infrastructure into something customers can use, understand, and act on IMMEDIATELY! Read more here: https://lnkd.in/g9TRgMX2 #DecisionIntelligence #AI #DataStrategy #LLM #BusinessIntelligence