Dolby Laboratories

When companies only support artists who have already “made it,” what they're often looking for are endorsements. They're there for the brand association - and that’s not what Dolby Creator Lab is about. The Creator Lab is Dolby's program for emerging artists, filmmakers, and musicians who are early in their careers. I've seen what genuine partnership looks like at that stage, and it's a different thing entirely from showing up once someone has already made it big. The creators we work with through Dolby Creator Lab are committed people who have dedicated themselves to a path in music, film, or whatever their craft is. They are yet to prove themselves to the world, but they're not just waiting to be discovered. They're doing the work. At that stage, there's no brand equity for us to borrow and no spotlight to stand in. We show up because we believe Dolby's technologies can help these creators with their art, and our support can help launch a career and establish a creative partnership that lasts a lot longer than a sponsorship deal. That's why we don’t approach creators and ask, "Can you help us?" We ask, "Can we help you?" Dolby Laboratories

You can build the most immersive entertainment experience in the world… and have it ruined by a few seconds of ill-timed buffering. A dropout, a stall in the action, a few seconds of silence - these break the immersion so completely that all the technical prowess you've put in evaporates. The entire sports and entertainment industries are built around the knowledge that unreliable quality leads to a decline in viewers. That’s why broadcast infrastructure runs with backup signals and alternative camera paths so that if something goes wrong, the show goes on. Nobody in the broadcast chain gets to ask for more time. It's a fairly unforgiving dynamic, and it's why reliability has always been table stakes for any quality audiovisual experience. The same thinking runs through everything Dolby does. We build test infrastructure with our partners, stress-test products in worst-case scenarios, and make sure everything is compatible long before it reaches a viewer. The goal is a solution we know will hold up at massive scale, in difficult environments, every time. Dolby Laboratories