Douglas

The premium beauty market is evolving – and with it, the way customers make their choices. Across Europe, growth has become more moderate, competitive intensity has increased, and higher living costs continue to influence spending behavior. Consumers are more deliberate, more price‑aware, and more selective than they were a few years ago. This environment has become the new reality for our industry, the “new normal”. What defines us at the Douglas Group is how we navigate this context. We are not chasing short‑term effects or reacting hastily to external pressure. Instead, we are making conscious, forward‑looking decisions, guided by data, market insight, and a clear strategic compass. As a result, we are concentrating our efforts on the areas that truly set us apart and moving faster where it matters most. Those differentiators are a curated, increasingly exclusive assortment and a seamless shopping experience across stores, online shops, and app. Our omnichannel platform is a competitive advantage few can match. Combined with a disciplined and efficient operating model, it gives us a strong platform for sustainable, profitable growth. The environment may be more demanding, but our priorities are clear, our strategy is well defined, and our teams are fully committed. If we continue to focus on what makes DOUGLAS, NOCIBE , parfumdreams and Niche Beauty unique, and execute with consistency and discipline, I’m confident about where we are heading. Thank you to all colleagues for your dedication and passion – and to our customers, partners, and shareholders for your continued trust.

If you work in the beauty industry and if you want to know how we at Douglas have set the benchmark for the future of omnichannel retail, you should have visited us at our newly modernized headquarters in Düsseldorf. 
 
 So did more than 20 of the leading beauty brands a few days ago, listening to many of my esteemed colleagues such as Rik Strubel , Eva Molsich , Charina Lumley or Dr. Kai Schaal . 
 
 Our fantastic Assortment & Purchasing team, led by Stefanie von Albert , hosted a powerful event, energizing all of us to continue consistently implementing Douglas' strategy. 
 
 I had the privilege of also being on stage to present how our strong E-Commerce and Omnichannel formula for profitable growth is designed. 
 
 Thanks to all beauty brand leaders for being with us in Düsseldorf. 
 
 Make life more beautiful.

When hundreds of executives from successful companies gather to discuss e-commerce and partner programs, the DOUGLAS Group can’t miss. That’s why I accepted Mirakl ’s invitation to their Summit in Munich on April 16. I had the pleasure of being on stage together with Ralf Buehler and Dirk Brüse , answering Verena Schlüpmann ’s questions on digital business models, omnichannel as a competitive advantage, and partner programs as a winning formula. Key conclusion: Retail will always be about great products and attractive prices, but innovation is becoming increasingly relevant, and technology is crucial for (digital) success. Douglas ’ Partner Program is well positioned to master these challenges, and we continue to curate our portfolio to offer the best omnichannel premium beauty shopping experience in Europe.