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Dynata

5001-10000 employees·Shelton, Connecticut, United States·dynata.com

Observed, not inferred · updated weekly

Buying intent

75 tracked signals | Top 15 topics are below | Sales and Operations are carrying most of it.

45signals · 30 days
45topics tracked
30%attributed to a team

Attention by team

LinkedIn activity, by team

Where Dynata's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Synthetic Data
Data Quality
First-Party Data
Go to Market
Brand Tracker
Sales
Low33% of team Sales to Artificial Intelligence: Low, 33% of this team's signals
Low17% of team Sales to Synthetic Data: Low, 17% of this team's signals
Sales to Data Quality: no signal
Low33% of team Sales to First-Party Data: Low, 33% of this team's signals
Sales to Go to Market: no signal
Low17% of team Sales to Brand Tracker: Low, 17% of this team's signals
Operations
Low50% of team Operations to Artificial Intelligence: Low, 50% of this team's signals
Operations to Synthetic Data: no signal
Operations to Data Quality: no signal
Operations to First-Party Data: no signal
Low50% of team Operations to Go to Market: Low, 50% of this team's signals
Operations to Brand Tracker: no signal
Marketing
Low100% of team Marketing to Artificial Intelligence: Low, 100% of this team's signals
Marketing to Synthetic Data: no signal
Marketing to Data Quality: no signal
Marketing to First-Party Data: no signal
Marketing to Go to Market: no signal
Marketing to Brand Tracker: no signal
Others
High33% of team Others to Artificial Intelligence: High, 33% of this team's signals
High24% of team Others to Synthetic Data: High, 24% of this team's signals
High24% of team Others to Data Quality: High, 24% of this team's signals
Low10% of team Others to First-Party Data: Low, 10% of this team's signals
Low5% of team Others to Go to Market: Low, 5% of this team's signals
Low5% of team Others to Brand Tracker: Low, 5% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
8d ago
Synthetic Data
LinkedIn
Medium volume
97%
last
2d ago
Data Quality
LinkedIn
Medium volume
96%
last
8d ago
First-Party Data
LinkedIn
Medium volume
97%
last
8d ago
Go to Market
LinkedIn
Low volume
98%
last
14d ago
Brand Tracker
LinkedIn
Low volume
95%
last
8d ago
Trade-off
LinkedIn
Low volume
98%
last
27d ago
Marketing Effectiveness
LinkedIn
Low volume
98%
last
16d ago
Brand Strategy
LinkedIn
Low volume
98%
last
8d ago
Audience Segmentation
LinkedIn
Low volume
98%
last
8d ago
Generative AI
LinkedIn
Low volume
98%
last
10d ago
In-Market Accounts
LinkedIn
Low volume
98%
last
10d ago
Thought Leadership
LinkedIn
Low volume
98%
last
30d ago
Self-Service Analytics
LinkedIn
Low volume
98%
last
30d ago
Customer Experience and Engagement
LinkedIn
Low volume
98%
last
30d ago

Need intent for a specific topic or industry?

We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at Dynata

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others16 active
Senior Account Director | Benelux & Nordics
Directorresearching Brand Strategy
in
VP of Research and Data Science
researching Synthetic Data
in
Senior Vice President, Client Development
researching Heart Health
in
Senior Account Director
Directorresearching Audience Segmentation
in
Account Director
Directorresearching First-Party Data
in
Account director
Directorresearching Generative AI
in
Account Director - Consulting and Investment Research
Directorresearching Data Quality
in
Senior Account Director
Directorresearching Audience Segmentation
in
Senior Engineering Manager
Leadershipresearching Generative AI
in
VP, Sharpr
VPresearching Artificial Intelligence
in
Senior Account Director
Directorresearching Operational Excellence
in
Account Director
Directorresearching Marketing Effectiveness
in
Loyalty Partnerships Manager
researching Sales Intelligence
in
Account Director
Directorresearching Creative Agency
in
Senior Account Director
researching Data Quality
in
Quality Assurance Manager
Leadershipresearching HR
in
+ 6 more in Others
Sales10 active
Vice President, Business Development, Ad Solutions
researching Career Development
in
Vice President, Sales - Consulting and Investment
VPresearching Self-Service Analytics
in
SVP Sales, Corporate & Media, EMEA
VPresearching Agentic AI System
in
SEA HK & TW Regional Sales Director
researching Data Lake
in
Account Director, Sales
researching First-Party Data
in
Executive Vice President of Sales
VPresearching Brand Tracker
in
Vice President, Business Development
researching Talent Management
in
Senior Vice President, Corporate Sales and Customer Experience
researching Real Estate
in
senior account manager
researching Workplace Safety
in
Senior Vice President, Sales - Global Accounts
VPresearching Thought Leadership
in
+ 10 more in Sales
Operations1 active
EVP, Business Operations
researching GTM Planning
in
+ 1 more in Operations
Marketing1 active
senior b2b event marketing consultant
researching Customer Needs
in
+ 1 more in Marketing

See everyone, not just the first 10

28 people across every department at Dynata, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading responder accuracy, reliability, and commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making. We serve more than 6,000 market research, media and advertisi

New capability sought

Employee posts (LinkedIn)

Brand Tracker; Generative AI; Go to Market; In-Market Accounts; Marketing Effectiveness; Trade-off

Top accounts researching Dynata

names withheld on the public page

These are companies whose own people brought up Dynata unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

Dynata's own team shows 11 signals on this topic. No one outside Dynata has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Synthetic Data516 cos · 1,156 people
  • Data Quality3,549 cos · 9,774 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Dynata.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 10 people; Operations — 1 person; Engineering — 1 person; Leadership — 1 person; Data / Analytics — 1 person; Marketing — 1 person

What's been said

public posts mentioning Dynata

Up to 9 public excerpts naming Dynata from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

From 16-18 June 2026, Dynata are proudly hosting our 3rd European edition of our Corporate Client Executive Event. 🎯 Our objective remains the same as previous years: bringing together Insights Leaders for a few days to discuss and learn what truly matters most to them and their businesses; whether that's how AI continues to disrupt our industry, what's driving decision making in a fast-paced environment or how we can refine our focus on creating true customer value. We'll be joined by some fantastic key note speakers in Guillem Graell and Steven Van Belleghem as well as hold insightful and future-shaping panel discussions. 🗺️ This year's venue is La Finca El Bosque, a private estate just outside the city of Madrid. We only have a handful of spaces remaining available so, if you're interested in being a part of this event please drop me a message.

May 2026
LinkedIn

Proud of my President Club winners! #Dynata #Miami

Apr 2026
LinkedIn

Good to be back in Stockholm! Next week I’ll be attending the Global Marketer Conference, and I’m very much looking forward to it. I’ll be spending some time with the team in Gamla Stan, have valuable customer meetings lined up, some nice dinner reservations ( Aidin Behesht Saraei 🎉), and of course attending the conference itself - especially looking forward to Iconic Brands in the Age of AI by Gulen Bengi , Unlocking the Creative Dividend by Andrew Tindall , Back to Brilliant by Taide Guajardo , and many more. Let me know if you’re there and we should catch up: ☕ x 🍷 x 🍲 Dynata , Mansoer A. , WFA , #globalmarketerconference #brands #AI

Apr 2026

About this data. Dynata (dynata.com). Department attribution is 30%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries