Fabletics

It was such an honor to be there with our amazing ELT while being named company of the year. When I joined, Fabletics was a small women’s leggings business. It’s now a global player in athletic apparel, scrubs, and now denim.

FIBO 2026, Fabletics showed up. 120 sqm. 5,000+ units. A team of 8. Those are the numbers. FIBO is never really only about the numbers. It's the customer who stops mid-aisle, picks up a piece, and tells you exactly what they think. It's the returning visitor from last year who came back specifically because "you had the best energy." It's the partner conversation that starts at a booth and turns into something bigger. And even after KaDeWe, there is more coming in the upcoming month. For me personally, my main role (besides attending the many B2B meetings.) this year was packing assistant. Hundreds of bags, side by side with Jürgen and Tayfun at the register, talking to every single person who came through. Those few moments with each customer are genuinely some of the most valuable you can have as a leader. No dashboards, no reports, just real reactions, real stories, real feedback. Our team doesn't need to fall in love with the brand. They already are. But moments like these remind all of us what's actually behind the numbers. To everyone who stopped by, thank you. Your energy made the booth what it was. And to the team Jürgen , Tayfun , Alessia , Alicia , Thomas , Daniel , Britt you were incredible. Each one of you. Dont want to forget Tim Mayer , thank you for your support during the fair! FIBO 2027: Fabletics will be back. BTW The photo was taken tonight, and the construction team is already working on getting our booth back to the warehouse.

Last week at our global HQ in Los Angeles, we hosted FIPC (Fabletics International Product Conference) bringing together partners from around the world to preview what’s ahead for 2027. We shared upcoming product innovations, marketing initiatives, and ambassador partnerships, aligning on go-to-market strategies as we continue to scale globally. It's a pleasure to be working with amazing retailers, including El Puerto de Liverpool , GMG , Reliance Retail , Grupo Disresa , GRETEL INTERNATIONAL , JD Sports Fashion , Sun & Sand Sports , INTERSOCKS , Modextil inc. internationally, and Nordstrom , Burn Boot Camp , SoulCycle Inc. domestically. The energy, alignment, and ambition across this group was undeniable. We’re excited for what’s ahead as we continue to expand internationally, leading with product, building with the right partners, and staying focused on long-term growth. Special thanks to our Fabletics HQ team, Dan Longsworth , Kate Williams , Derek Klamerus , Cedric Hudson , Nicole Risner , Todd Picciano , Kathy Tran , Katherine Dela Cruz Paulk, Lindsay Balla , Sheiva Solaimani , Andrea Seib , Kelli Dugan , Bryce Anderson , Brenda Maldonado , Grace Wang , Emily Corrington , Thomas Froehlke , Mark Ralea , Alex Vallbona , Ryan Heller , Sonnia Wachuku , Bolan Wong , Wil Cuyco , Allison Langus , Luis Velazquez , Christianne Johnson , Sean Allen and many others (including California SMASH ) for bringing this event to life!