Gemini

🔫 AND... the war room begins... The purpose of this war room is to be able to scale our infrastructure to handle our marketing campaign in the coming weeks.

🥰 Last night was another reminder of why you should get out there... I attended the Startup World Cup Melbourne last night as an attendee and it was an amazing event. There were 11 pitches and they were all amazing - solving real problems that really impact people. One of the things that really stood out was that about 50% of the pitches were med tech making me think - "We need to really do more to support these startups to achieve the solution their seeking!" The room was buzzing and interesting enough I bumped into an old friend that was part of the hosting team Andy Hung of BlueRock - quite a suprise. It reminded me that whenever possible - I really need to get out there a bit more as that event might be the one where you meet the connections that opens that door that needs to be opened. Comment below on that time you went to a networking event that surprisingly changed the course of your startup.

The next 10 years will usher in technological advancements spanning every area of life, from AI and robotics to energy, medicine, and more. I was honored to write about what I believe 2036 could look like built on 'The Three Pillars of Freedom Tech' - decentralized money, identity, and personal data protocols. I also recently started a position at Proof to help push all three of these critical technologies forward, and will soon share more about new open source developments and accompanying products we are readying for release 👀

🤔 Consider this as a usecase... 📲 You see a video on IG and Tiktok promoting a particular destination. It's got a link that allows you to get a copy of the itinerary plan. 📱 You download the itinerary and use Alfred Travel Technology "Build From Shared" capability so AI can create your personalized itinerary including flights, hotels, activities and restaurants. ✅ ❌ You further customize the itinerary to add/delete/edit recommendations to make it more fun filled or more relaxing. 🤑 You get rewarded for using Alfred Travel Technology and for bookings with our booking partners. ✈️ You go on the trip and you're able to use the plan and dynamically update the plan as you experience it. Do we really need Agentic AI for bookings? Tell me what I'm missing in the comments below.

Last week, I left the UK. This week, I’m in Bangkok - creating content at the biggest fintech event in Asia. It might look like serendipity, but it’s been taking shape for a while. Over the past few months, I’ve been building something alongside my work in fintech, exploring a bigger question: How do people actually connect across borders - not just socially, but through the systems that enable it? When you step into a completely different part of the world, you realise something quickly - connection isn’t just cultural. It’s also shaped by how we move, live and send money across borders. This is the next chapter of that exploration. Speaking to the people building those systems, and understanding what “connection” really looks like in practice - across different countries, cultures and experiences. If you’re at Money20/20 Asia and thinking about how we build a more connected world, it would be great to connect.

🤔 A reminder to all the founders out there... it's not them, it's you! 🫵 I was just humbly reminded by myself the other day. No one is required to work as hard as you. You are the co-founder and this is YOUR baby, not anyone else's. So if you are expecting your team to work as hard as you, you need to incentivize them in a way that your startup pushes you to do more. It may be time of yours to speak with them and motivate them, it may be more money, it may be more ESOP or it just may be something as simple as showing the team the competitors are at our heels. Just because your first few team members don't hustle as much as you do, it's not a reflection on them. It's a reflection on you, it is your job to fix it and when you do, it's a skillset that you've just unlocked. PS - it's not easy but once you achieve it, it's definitely worthwhile.

We just onboarded Smriti Mandhana as Peesafe's Comfort range brand ambassador. I want to share why this is not just a marketing decision. It's a sound business investment. The numbers speak first. Smriti commands one of the largest and most engaged followings in Indian women's sport — 15M+ across platforms, with a demographic that skews 18–35 urban women. That is precisely our core buyer persona. Paid media to reach that segment at comparable scale would cost multiples of what a structured ambassador deal demands But the real ROI is trust, not reach. Peesafe's comfort range category — women's hygiene and health — is one where credibility moves conversions far more than impressions. Smriti is aspirational without being inaccessible. She travels constantly, plays in stadiums across the world, and deals with the same hygiene challenges our products solve and that too in Comfortable way with our comfort range products Strategic timing matters too. With women's cricket viewership up over 40% in the last two years and the ICC Women's tournaments commanding prime-time slots, this partnership positions Peesafe for visibility at peak audience moments — without the cost unpredictability of spot advertising. Excited to see where this takes Peesafe — and proud of a team that thinks about growth holistically. Vikas Bagaria Rithish Kumar Aditya Arora Krity Baid Nitpreet Kaur Yashica Aggarwal Sanat S. Karun Arora Arijit S. NEERAJ PRATAP SINGH #BeInYourComfortZone with #PeesafeXSmritiMandhana