Zeer goop / intent / goop

goop

51-200 employees·Santa Monica, California, United States·goop.com

Observed, not inferred · updated weekly

Buying intent

19 tracked signals | Top 15 topics are below | Sales and Marketing are carrying most of it.

17signals · 30 days
17topics tracked
100%attributed to a team

Attention by team

LinkedIn activity, by team

Where goop's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Go to Market
Marketing Operations
Customer Relationship Management (CRM)
Sales Model
E-Commerce
Artificial Intelligence
Sales
High17% of team Sales to Go to Market: High, 17% of this team's signals
High17% of team Sales to Marketing Operations: High, 17% of this team's signals
High17% of team Sales to Customer Relationship Management (CRM): High, 17% of this team's signals
High17% of team Sales to Sales Model: High, 17% of this team's signals
High17% of team Sales to E-Commerce: High, 17% of this team's signals
High17% of team Sales to Artificial Intelligence: High, 17% of this team's signals
Marketing
High50% of team Marketing to Go to Market: High, 50% of this team's signals
High50% of team Marketing to Marketing Operations: High, 50% of this team's signals
Marketing to Customer Relationship Management (CRM): no signal
Marketing to Sales Model: no signal
Marketing to E-Commerce: no signal
Marketing to Artificial Intelligence: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Go to Market
LinkedIn
High volume
98%
last
14d ago
Marketing Operations
LinkedIn
High volume
92%
last
14d ago
Customer Relationship Management (CRM)
LinkedIn
Medium volume
98%
last
22d ago
Sales Model
LinkedIn
Medium volume
98%
last
14d ago
E-Commerce
LinkedIn
Medium volume
92%
last
22d ago
Artificial Intelligence
LinkedIn
Medium volume
96%
last
12d ago
Product Marketing
LinkedIn
Medium volume
98%
last
29d ago
Financial Analysis
LinkedIn
Medium volume
98%
last
10d ago
Financial Planning
LinkedIn
Medium volume
98%
last
10d ago
Marketing Process
LinkedIn
Medium volume
98%
last
29d ago
Hiring
LinkedIn
Medium volume
92%
last
22d ago
Internships
LinkedIn
Medium volume
92%
last
10d ago
Sales Channels
LinkedIn
Medium volume
98%
last
10d ago
World-Check
LinkedIn
Medium volume
96%
last
11d ago
Market Share
LinkedIn
Medium volume
98%
last
29d ago

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Who's active at goop

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Sales1 active
VPresearching Financial Planning
in
Others1 active
Executiveresearching Marketing Process
in
Marketing1 active
researching Go to Market
in

Primary products / business lines

LinkedIn company profile

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter.

Top accounts researching goop

names withheld on the public page

These are companies whose own people brought up goop unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

10,177 companies · 27,278 people are researching Go to Market

goop's own team shows 2 signals on this topic. No one outside goop has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Marketing Operations680 cos · 1,461 people
  • Customer Relationship Management (CRM)15,165 cos · 48,159 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching goop.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Marketing — 1 person; Sales — 1 person

What's been said

public posts by goop's team

No public post naming goop has surfaced in the past year, so this is what goop's own team is posting about publicly — their topics, in their words.

LinkedInArtificial Intelligence

I am honored to be recognized by Noon AI as part of their Talent 100. I never take advantage the fact that I get to be a part of someone finding their next great thing. And to be able to shape that to create a memorable experience is such a joy. Creating a great candidate experience throughout the journey, by utilizing technology and the human connection, is a challenge I don't take lightly.

May 2026
LinkedIn

Welcome to AXL @marie.elferink of @clubyla 🟦⬛️ Another young talent with big ambitions joins our journey!!! Together, we start a path focused on growth, ambition and the best possible future in football.👌🏻

Apr 2026
LinkedIn

Another exciting chapter in goop ’s global journey 🌍 We’re thrilled to share that goop is now available in South Africa 🇿🇦 through our partnership with Skins . You can find the brand at all in store locations as well as online. As we continue to expand, our focus remains clear: grow with intention, partner with best-in-class retailers, and deliver meaningful in-store and digital experiences that truly connect with the customer. Skins embodies all of that—and more. This launch is an important step in building our international footprint and bringing goop to new, highly engaged beauty communities around the world. Thank you to everyone who helped bring this to life—more to come. https://lnkd.in/gyfmGCpy

Apr 2026

About this data. goop (goop.com). Department attribution is 100%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries