Zeer HealthEquity / intent / healthequity

HealthEquity

1001-5000 employees·Draper, Utah, United States·healthequity.com

Observed, not inferred · updated weekly

Buying intent

101 tracked signals | Top 15 topics are below | Engineering and Product are carrying most of it.

55signals · 30 days
61topics tracked
23.53%attributed to a team

Attention by team

LinkedIn activity, by team

Where HealthEquity's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Content Strategy
Knowledge Management
Health Savings Account (HSA)
Content Management
Hiring
Engineering
Medium60% of team Engineering to Artificial Intelligence: Medium, 60% of this team's signals
Engineering to Content Strategy: no signal
Engineering to Knowledge Management: no signal
Engineering to Health Savings Account (HSA): no signal
Engineering to Content Management: no signal
Low40% of team Engineering to Hiring: Low, 40% of this team's signals
Product
Product to Artificial Intelligence: no signal
Low100% of team Product to Content Strategy: Low, 100% of this team's signals
Product to Knowledge Management: no signal
Product to Health Savings Account (HSA): no signal
Product to Content Management: no signal
Product to Hiring: no signal
Sales
Sales to Artificial Intelligence: no signal
Sales to Content Strategy: no signal
Sales to Knowledge Management: no signal
Low100% of team Sales to Health Savings Account (HSA): Low, 100% of this team's signals
Sales to Content Management: no signal
Sales to Hiring: no signal
Support
Low100% of team Support to Artificial Intelligence: Low, 100% of this team's signals
Support to Content Strategy: no signal
Support to Knowledge Management: no signal
Support to Health Savings Account (HSA): no signal
Support to Content Management: no signal
Support to Hiring: no signal
Others
High35% of team Others to Artificial Intelligence: High, 35% of this team's signals
Medium15% of team Others to Content Strategy: Medium, 15% of this team's signals
Medium15% of team Others to Knowledge Management: Medium, 15% of this team's signals
Medium12% of team Others to Health Savings Account (HSA): Medium, 12% of this team's signals
Medium15% of team Others to Content Management: Medium, 15% of this team's signals
Low8% of team Others to Hiring: Low, 8% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
94%
last
2d ago
Content Strategy
LinkedIn
Medium volume
98%
last
12d ago
Knowledge Management
LinkedIn
Low volume
98%
last
12d ago
Health Savings Account (HSA)
LinkedIn
Low volume
92%
last
14d ago
Content Management
LinkedIn
Low volume
98%
last
12d ago
Hiring
LinkedIn
Low volume
95%
last
18d ago
Project Management
LinkedIn
Low volume
98%
last
12d ago
Mental Health
LinkedIn
Low volume
97%
last
17d ago
Preventive Care
LinkedIn
Low volume
93%
last
9d ago
AI Automation
LinkedIn
Low volume
92%
last
13d ago
Delta Air Lines Inc.
LinkedIn
Low volume
98%
last
3d ago
Flexible spending account (FSA)
LinkedIn
Low volume
92%
last
10d ago
Data Analytics
LinkedIn
Low volume
96%
last
13d ago
Health Savings Accounts (HSA)
LinkedIn
Low volume
92%
last
8d ago
Business Outcomes
LinkedIn
Low volume
98%
last
30d ago

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We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at HealthEquity

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others16 active
Senior ICresearching Health Savings Account (HSA)
in
Directorresearching Artificial Intelligence
in
Engagement Strategy and UX Research
researching Employee Retention
in
Senior ICresearching Content Strategy
in
Learning Experience Designer III
researching Project Management
in
Senior Product Owner
researching Employer Branding
in
researching Content Management
in
researching Content Management
in
Leadershipresearching Artificial Intelligence
in
researching Delta Air Lines Inc.
in
Data Solutions Engineer Ii
researching Urban Planning
in
VP, Head of Digital Experience
VPresearching Hiring
in
Senior Recruiting Coordinator
researching Artificial Intelligence
in
VP, Strategic Partner Relations
researching Data Science
in
chief executive officer
researching 24/7
in
health plan partner sevice analyst
researching Mental Health
in
+ 6 more in Others
Sales6 active
Enterprise Sales Executive
VPresearching Employee Engagement
in
Regional Sales Director
researching Healthcare cost management
in
CDHP Guru-Pacific Northwest Regional Sales Director
Directorresearching Flexible spending account (FSA)
in
Associate Vice President of Partner and Sales Enablement
VPresearching Health Insurance
in
Regional Sales Director - MI & OH
researching Predictive Analytics
in
Senior Vice President, Client Sales & Relationship Management
researching Career Development
in
+ 6 more in Sales
Engineering4 active
Data Report Developer
researching Artificial Intelligence
in
Principal Software Engineer
Leadershipresearching Hiring
in
Data Solutions Analyst Ii
researching Object-Oriented Programming (OOP)
in
Vice President, Head of Ai Technology & Innovation Ai, Machine Learning & Data Science
Leadershipresearching Artificial Intelligence
in
+ 4 more in Engineering
Product3 active
SVP/GM Product Management
VPresearching Primary Care
in
Senior Product Owner
researching Infrastructure
in
Product Management Director
Leadershipresearching Content Strategy
in
+ 3 more in Product
Support1 active
Vice President, Client Implementation Solutions
VPresearching Team Building
in
+ 1 more in Support
Security1 active
Sr Cybersecurity Awareness GRC Manager
Senior ICresearching Cyber Security
in
+ 1 more in Security
Marketing1 active
AVP of Product Marketing
researching Delta Air Lines Inc.
in
+ 1 more in Marketing

See everyone, not just the first 10

32 people across every department at HealthEquity, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

HealthEquity is a leading administrator of Health Savings Accounts (HSAs) and other consumer-directed benefits—FSA, HRA, COBRA, and Commuter. Benefits advisors, health plans, and retirement providers partner with us to help over 17 million members work toward long-term health and financial wellbeing. Visit HealthEquity.com to see our intuitive technology and remarkable service in action.

New capability sought

Employee posts (LinkedIn)

Hiring; Mental Health; AI Automation; Delta Air Lines Inc.; Flexible spending account (FSA); Health Savings Account (HSA); Health Savings Accounts (HSA); Preventive Care

Top accounts researching HealthEquity

names withheld on the public page

These are companies whose own people brought up HealthEquity unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

HealthEquity's own team shows 13 signals on this topic. No one outside HealthEquity has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Content Strategy3,017 cos · 9,996 people
  • Knowledge Management1,093 cos · 2,765 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching HealthEquity.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 6 people; Engineering — 3 people; Product — 3 people; HR / Talent — 2 people; Leadership — 2 people; Marketing — 1 person; Security — 1 person; Data / Analytics — 1 person

What's been said

public posts mentioning HealthEquity

Up to 9 public excerpts naming HealthEquity from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedInRemote onboarding

This week, we brought some of our newest teammates together in Utah for something new: Trailhead. As a remote-first company, we are intentional about creating moments that help people step back, build meaningful connections and better understand the business, our mission and the role each of us plays in it. Trailhead builds on the strong onboarding foundation we already have. It gives new teammates time to learn, ask questions, hear directly from leaders and begin building the relationships that make our work possible. One thing I shared with the group was simple: You did not just accept a job. You chose to join a company with purpose and opportunity. And we are better because you are here. At HealthEquity , trust is at the center of everything we do. The people we serve are making important decisions about their health and financial future, often in moments that can feel complex or uncertain. How we show up for our members, our clients and each other matters. To our newest teammates: Thank you for choosing to be here and for the perspective you already add. And to everyone who helped create Trailhead and make this experience meaningful, thank you.

May 2026
LinkedIn

Excited to be at #CAHR26 this week with the amazing team at HealthEquity! 💜 Stop by Booth 120 to connect with us and learn more about how we’re helping employers and members tackle healthcare affordability while empowering consumers to make the most of their healthcare dollars. Conferences like this are always a great reminder of the power of collaboration, innovation, and meaningful conversations in shaping the future of healthcare. Looking forward to seeing familiar faces and meeting new ones today! #HealthEquity #Healthcare #Benefits #EmployeeBenefits #HSA #HealthcareAffordability

May 2026
LinkedIn

Lindsay Weichler Ferko, HSAe and I had a great time creating candles with our broker partners in Boise. #HealthEquity

Apr 2026
LinkedInHealth Savings Account (HSA)

This TAX Day/Month rethink your retirement strategy by incorporating HSA for long term financial and healthcare security. Healthcare cost in retirement is trending higher. 401(K) investment is not enough or optimized for the rising healthcare cost right now or in retirement. HSAs are a fantastic financial tool to save for now and future. HealthEquity , #HSA , #Financialplanning , #financialawareness , #Retirementplanning

Apr 2026
LinkedIn

HealthEquity is excited to be a Supporting sponsor at the Conference Board San Diego. Visit us at Booth 17 for a chance to win fantastic prizes, including a RedLight Face mask, AirPod Max headphones, gift cards, and more. Don't miss Gary Robinson ’s presentation with Dan Gibbons, MBA this afternoon at 3:30 PM on Reversing Rising Health Benefit Costs. Looking forward to seeing you there! #HQYEvents Stacie (Brubaker) Waddell, HSAe , Linda Hoffman, CEBS , Brian Gilde , George Ramin, CEBS , Karen Clemens and Shy M.

Apr 2026
LinkedIn

#HealthEquity had a productive week in Seattle, starting with hosting a coffee cart and culminating in a rooftop lounge event, with six meetings in between. I’d call this a successful week of engagement and connection. Thank you, #MichaelZell

Apr 2026
LinkedIn

HealthEquity marketing is growing! As the #1 HSA provider in the nation, our events and sponsorships function is expanding to support our growth. Given our strong HQ presence in Utah, we're looking for professionals who are based in the Salt Lake City area and also open to travel. As for some of the areas of focus for the role...well, there's the matter of a little sponsorship of the Utah Mammoth and Utah Jazz that may play a factor... 👀 👀 👀 Not only that, you'll work for a mission-driven company that puts its money where its mouth is, as this sponsorship supports the Utah Jazz Bantam Basketball league, funding up to 50 scholarships for youth participants across Utah. We're looking for someone seasoned and strategic, able to balance rigor and attention to detail with a strong creative growth mindset. If you or someone you know has experience in the events and/or brand sponsorships space, please apply directly via the link below, and DM me or Mukund Ramachandran to let us know. https://lnkd.in/eEEmPxB9

Oct 2025
Straight from HealthEquity: 3 earnings calls and filings read in full. Leadership's own words on the public record — not analyst commentary.

About this data. HealthEquity (healthequity.com). Department attribution is 23.53%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries