Hightouch

Are you suddenly in the market for independent data onboarding? ;-) Check out Hightouch's MatchBooster product: https://lnkd.in/ekKzaMcj

Another great story with our friends at Snowflake : Salomon uses Hightouch to give marketing teams direct access to the data they need to build and launch campaigns. The results? • 14x faster audience creation • +30% increase in CRM campaign open rates • +85% increase in click-through rates • Paid campaigns launched in ~20 minutes • 30+ self-serve users across marketing, CRM, media, and analytics When marketers have the right tooling and access to their data and AI, great things happen. Check out the full story here: https://lnkd.in/ejYyms84

"What I love most about Hightouch is how it respects our stack: no data duplication, everything stays in Snowflake , and we maintain a single source of truth while activating everywhere, from CRM to media platforms." - Nicolas Bélie , Head of Data Platform at Salomon . Nicolas' team had ML models, propensity scores, CLV segmentation, and loyalty tiers all sitting in Snowflake, but no way to get them into marketers' hands fast enough. Audiences took days to build and the data team was stuck pulling segments manually. They replaced their DMP with Snowflake as the source of truth and Hightouch as the activation layer: ⚡ 14x faster audience creation 📧 +30% email open rate ♻️ +85% CTR on targeted campaigns 🤯 Paid campaigns live in ~20 minutes 💥 30+ self-serve users across marketing, CRM, media, and analytics With that foundation in place, they piloted AI Decisioning to optimise content, product recommendations, and timing across customer journeys. Early pilot results (~350K customers, vs. holdout): 🔁 +124% email click rate ✅ +19.5% order completion rate 👟 +14.9% product page views Huge credit to Nicolas and the Salomon team 👏 Full case study in the comments!

ChatGPT recommends using Hightouch Turns out OpenAI is speaking about using Hightouch at Databricks summit in June!

Really cool to see that OpenAI uses Hightouch on top of Databricks !!

Every design leader I talk to is navigating the same three problems: • Shipping faster with a changing measure of "good". • Career paths from 2023 are out the window. • Pressure to be "AI-native" without a clear picture. Nobody's talking about this publicly with any real honesty. The posts are all either doom or hype. The reality is messier and more interesting when you can hash it out live. The night before Config, we're hosting ~100 designers at Hightouch HQ for the conversation the LinkedIn version skips. Panel plus group discussion in the room. You talk as much as the stage does. If you're going to Config and you're interested in real conversation, join us the night before! Tuesday, June 23, 6-8:30 PM, SF. Link in the comments

This customer story is one of my favorite things I have ever worked on! Philip Sonneveldt and the Otrium team have been using Hightouch Ad Studio and it was so fun to hear about their experience live. One of my favorite quotes: "I feel like I'm energized with superpowers I didn't have before." A huge shout-out to Kevin Swecker and Jamie McNeill for bringing this to life 🙌 👉 Learn more about their experience: https://lnkd.in/gb8D5fk6

🇪🇸 MADRID - maybe my favourite city in Europe - here we come 🤩 Not only is Hightouch sponsoring The MarTech Summit on May 19 (😉 make sure you sign up!) - we're also inviting people to rooftop drinks with a sunset view afterwards🍸 🌇 If you're in town, join me and my MarTech and Data friends ➡️ https://lnkd.in/dkbcYpKf Adam Greco Jesus Rodriguez Adrien Lavollé Salma Bentahar Marco Marquez Samuel Estrella

Amazing day at the Data Decoded event in London, Olympia yesterday. Hightouch Field CTO Andrew Jesien gave key advise to Data practitioners and showed how treating your data platform as an AI platform and layering Hightouch’s composable CDP and agentic marketing capabilities on top 😉 turns unified customer data into a growth engine, letting marketers manage AI agents that handle execution while they focus on strategy, experimentation, and revenue impact. If you want to learn more about the topic ➡️ you know what to do And if you're still at the event on Day 2 - stop by the Hightouch booth for a coffee break and a chat!