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Homebase

251-1K employees·San Francisco, California, United States·joinhomebase.com

Observed, not inferred · updated weekly

Buying intent

53 tracked signals | Top 15 topics are below | Marketing and Sales are carrying most of it.

40signals · 30 days
28topics tracked
65.38%attributed to a team

Attention by team

LinkedIn activity, by team

Where Homebase's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Small Business
Competitive Advantage
Data Science
Hiring
AI Content Generation
Marketing
Medium20% of team Marketing to Artificial Intelligence: Medium, 20% of this team's signals
High40% of team Marketing to Small Business: High, 40% of this team's signals
Medium20% of team Marketing to Competitive Advantage: Medium, 20% of this team's signals
Medium20% of team Marketing to Data Science: Medium, 20% of this team's signals
Marketing to Hiring: no signal
Marketing to AI Content Generation: no signal
Sales
High75% of team Sales to Artificial Intelligence: High, 75% of this team's signals
Sales to Small Business: no signal
Sales to Competitive Advantage: no signal
Sales to Data Science: no signal
Sales to Hiring: no signal
Medium25% of team Sales to AI Content Generation: Medium, 25% of this team's signals
Engineering
Engineering to Artificial Intelligence: no signal
Medium33% of team Engineering to Small Business: Medium, 33% of this team's signals
Medium33% of team Engineering to Competitive Advantage: Medium, 33% of this team's signals
Medium33% of team Engineering to Data Science: Medium, 33% of this team's signals
Engineering to Hiring: no signal
Engineering to AI Content Generation: no signal
Operations
Medium50% of team Operations to Artificial Intelligence: Medium, 50% of this team's signals
Operations to Small Business: no signal
Operations to Competitive Advantage: no signal
Operations to Data Science: no signal
Operations to Hiring: no signal
Medium50% of team Operations to AI Content Generation: Medium, 50% of this team's signals
Security
High100% of team Security to Artificial Intelligence: High, 100% of this team's signals
Security to Small Business: no signal
Security to Competitive Advantage: no signal
Security to Data Science: no signal
Security to Hiring: no signal
Security to AI Content Generation: no signal
HR
HR to Artificial Intelligence: no signal
HR to Small Business: no signal
HR to Competitive Advantage: no signal
HR to Data Science: no signal
Medium100% of team HR to Hiring: Medium, 100% of this team's signals
HR to AI Content Generation: no signal
Others
High33% of team Others to Artificial Intelligence: High, 33% of this team's signals
Medium11% of team Others to Small Business: Medium, 11% of this team's signals
Medium11% of team Others to Competitive Advantage: Medium, 11% of this team's signals
Medium11% of team Others to Data Science: Medium, 11% of this team's signals
High22% of team Others to Hiring: High, 22% of this team's signals
Medium11% of team Others to AI Content Generation: Medium, 11% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
4d ago
Small Business
LinkedIn
Medium volume
98%
last
4d ago
Competitive Advantage
LinkedIn
Low volume
98%
last
28d ago
Data Science
LinkedIn
Low volume
98%
last
28d ago
Hiring
LinkedIn
Low volume
98%
last
2d ago
AI Content Generation
LinkedIn
Low volume
98%
last
14d ago
AI Transformation
LinkedIn
Low volume
98%
last
14d ago
24/7
LinkedIn
Low volume
96%
last
23d ago
AI Security
LinkedIn
Low volume
97%
last
9d ago
Threat Detection
LinkedIn
Low volume
97%
last
25d ago
Career Development
LinkedIn
Low volume
98%
last
18d ago
Managed Detection and Response (MDR)
LinkedIn
Low volume
92%
last
23d ago
Rippling
LinkedIn
Low volume
98%
last
22d ago
Analytics Consulting
LinkedIn
Low volume
98%
last
10d ago
Job Posting
LinkedIn
Low volume
98%
last
30d ago

Need intent for a specific topic or industry?

We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at Homebase

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others7 active
Senior Engineering Manager, Growth
researching Artificial Intelligence
in
Chief People Officer
Executiveresearching Hiring
in
Lead, Growth & Monetization Analytics
researching Artificial Intelligence
in
Product Operations Manager
researching Human Resources -> Payroll and Compensation
in
Research Strategist, Lean Customer Development Coach, and AI Builder
researching Food Safety
in
Lead Talent Acquisition Advisor
researching HR
in
Content Marketing Lead
researching Hiring
in
Sales3 active
account executive
researching 24/7
in
Director, AI Enablement and HRBP (GTM)
Directorresearching AI Transformation
in
junior account executive
researching Agentic AI System
in
Marketing3 active
Product Marketing Manager
Leadershipresearching Artificial Intelligence
in
Senior Product Marketing Manager
Senior ICresearching Marketing Strategy
in
director, growth marketing
researching Competitive Advantage
in
+ 3 more in Marketing
Engineering2 active
VP of Engineering
VPresearching Time Tracking
in
Data Engineering Manager
researching Competitive Advantage
in
+ 2 more in Engineering
Security1 active
Security Engineering Manager 2
Senior ICresearching AI Security
in
+ 1 more in Security
Operations1 active
project manager, people team
researching AI Transformation
in
+ 1 more in Operations
HR1 active
Senior Manager, Talent Acquisition & Workplace Experience
Senior ICresearching Customer Facing
in
+ 1 more in HR

See everyone, not just the first 10

18 people across every department at Homebase, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Homebase is a comprehensive employee management platform that offers scheduling, time clock, payroll, HR, and communication tools for small businesses. With over 100,000 users, Homebase simplifies hourly work processes and eliminates paperwork, making ...

New capability sought

Employee posts (LinkedIn)

Data Science; Hiring

Top accounts researching Homebase

names withheld on the public page

These are companies whose own people brought up Homebase unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

Homebase's own team shows 10 signals on this topic. No one outside Homebase has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Small Business8,578 cos · 26,621 people
  • Competitive Advantage6,046 cos · 15,259 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Homebase.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Marketing — 5 people; Engineering — 4 people; HR / Talent — 2 people; Sales — 2 people; Operations — 1 person

What's been said

public posts mentioning Homebase

Up to 9 public excerpts naming Homebase from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

Public discussion is still being collected

We track LinkedIn, Reddit, X, YouTube, GitHub, Hacker News and Medium for attributable public discussion of Homebase. Nothing has surfaced yet. We publish only verbatim, dated, verifiable quotes — never generated summaries — so this section fills in as real discussion appears.

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About this data. Homebase (joinhomebase.com). Department attribution is 65.38%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries