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Hootsuite

1001-5000 employees·Vancouver, British Columbia, Canada·hootsuite.com

Observed, not inferred · updated weekly

Buying intent

147 tracked signals | Top 15 topics are below | Sales and Support are carrying most of it.

80signals · 30 days
75topics tracked
61.11%attributed to a team

Attention by team

LinkedIn activity, by team

Where Hootsuite's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Hiring
Social Media Strategies Summit
Go to Market
Compensation Management
Customer Success Manager
Sales
High71% of team Sales to Artificial Intelligence: High, 71% of this team's signals
Low6% of team Sales to Hiring: Low, 6% of this team's signals
Low12% of team Sales to Social Media Strategies Summit: Low, 12% of this team's signals
Low6% of team Sales to Go to Market: Low, 6% of this team's signals
Low6% of team Sales to Compensation Management: Low, 6% of this team's signals
Sales to Customer Success Manager: no signal
Support
Low20% of team Support to Artificial Intelligence: Low, 20% of this team's signals
Low30% of team Support to Hiring: Low, 30% of this team's signals
Support to Social Media Strategies Summit: no signal
Low20% of team Support to Go to Market: Low, 20% of this team's signals
Low10% of team Support to Compensation Management: Low, 10% of this team's signals
Low20% of team Support to Customer Success Manager: Low, 20% of this team's signals
Engineering
Low67% of team Engineering to Artificial Intelligence: Low, 67% of this team's signals
Engineering to Hiring: no signal
Engineering to Social Media Strategies Summit: no signal
Low33% of team Engineering to Go to Market: Low, 33% of this team's signals
Engineering to Compensation Management: no signal
Engineering to Customer Success Manager: no signal
HR
HR to Artificial Intelligence: no signal
Low50% of team HR to Hiring: Low, 50% of this team's signals
HR to Social Media Strategies Summit: no signal
HR to Go to Market: no signal
Low50% of team HR to Compensation Management: Low, 50% of this team's signals
HR to Customer Success Manager: no signal
Product
Low100% of team Product to Artificial Intelligence: Low, 100% of this team's signals
Product to Hiring: no signal
Product to Social Media Strategies Summit: no signal
Product to Go to Market: no signal
Product to Compensation Management: no signal
Product to Customer Success Manager: no signal
Others
High43% of team Others to Artificial Intelligence: High, 43% of this team's signals
Medium29% of team Others to Hiring: Medium, 29% of this team's signals
Low14% of team Others to Social Media Strategies Summit: Low, 14% of this team's signals
Others to Go to Market: no signal
Low5% of team Others to Compensation Management: Low, 5% of this team's signals
Low10% of team Others to Customer Success Manager: Low, 10% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
95%
last
3d ago
Hiring
LinkedIn
Medium volume
96%
last
5d ago
Social Media Strategies Summit
LinkedIn
Low volume
92%
last
3d ago
Go to Market
LinkedIn
Low volume
98%
last
24d ago
Compensation Management
LinkedIn
Low volume
96%
last
18d ago
Customer Success Manager
LinkedIn
Low volume
98%
last
5d ago
GTM Planning
LinkedIn
Low volume
98%
last
24d ago
Incentive Compensation
LinkedIn
Low volume
96%
last
18d ago
Human Resources -> Payroll and Compensation
LinkedIn
Low volume
98%
last
18d ago
Content Marketing
LinkedIn
Low volume
98%
last
4d ago
Social Listening
LinkedIn
Low volume
98%
last
15d ago
Legal
LinkedIn
Low volume
94%
last
18d ago
Pop-Up
LinkedIn
Low volume
98%
last
16d ago
Data Protection
LinkedIn
Low volume
98%
last
18d ago
Cold email
LinkedIn
Low volume
88%
last
4d ago

Need intent for a specific topic or industry?

We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at Hootsuite

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Sales18 active
Account Executive - Enterprise Sales
researching Pop-Up
in
Senior Account Executive
Senior ICresearching Incentive Compensation
in
Senior Account Executive, Customer Sales
Senior ICresearching Go to Market
in
Sr. Enterprise Account Executive
Senior ICresearching Measure Impact
in
Director, Customer Sales and Business Development
Directorresearching Tuition Assistance
in
Strategic Enterprise Account Executive
researching Social Listening
in
Senior Sales Content Strategist
Senior ICresearching Cold Calling
in
Senior Enterprise Account Executive
researching Artificial Intelligence
in
Senior Account Executive (Enterprise)
Senior ICresearching Event Networking and Matchmaking
in
Senior Account Executive
Senior ICresearching Customer Relationship Management (CRM)
in
Strategic Account Executive, Enterprise Sales
researching Social Media Strategies Summit
in
Enterprise Sales Representative
researching Social Media
in
Strategic Account Executive
researching Brand Voice
in
Account Executive (Enterprise)
researching Strategy Consulting
in
senior customer account manager
researching Artificial Intelligence
in
senior customer success manager
researching Artificial Intelligence
in
manager, enterprise sales
researching Palo Alto Networks Prisma
in
enterprise account executive
researching Social Media Marketing
in
+ 8 more in Sales
Others12 active
Director, Information Security
Leadershipresearching Hiring
in
Facebook & LinkedIn Ads Specialist
researching Cold email
in
Senior Manager Product Enablement and Education
Senior ICresearching Employee Experience
in
Senior Software Development Manager
Leadershipresearching Artificial Intelligence
in
Senior Director, Privacy & Product Compliance and Data Protection Officer
Leadershipresearching Legal
in
vision & innovation partner
researching Social Media Strategies Summit
in
Director, Platform and Infrastructure
Leadershipresearching Artificial Intelligence
in
Software Development Manager
Senior ICresearching AI Workload
in
Strategic Director
Directorresearching Leadership Development
in
Basketball Official
researching E-Commerce
in
senior webinar and virtual events producer
researching Social Media Strategies Summit
in
Executive Assistant
researching Social Listening
in
+ 12 more in Others
Support5 active
Senior Customer Success Manager
Senior ICresearching GTM Planning
in
Vice President, Customer Support
researching Artificial Intelligence
in
Senior Manager, Customer Success
Senior ICresearching Hiring
in
Strategic Customer Success Manager
Senior ICresearching Artificial Intelligence
in
Strategic Customer Success Manager
Senior ICresearching Social Media
in
+ 5 more in Support
Marketing3 active
Social Media Marketing Specialist
researching Technology -> Gaming
in
ERG Partnerships & Growth Development Lead - Black Employee Network (BIN)
researching Shift Manager
in
VP, Head of Marketing
VPresearching AI Marketing
in
+ 3 more in Marketing
Engineering2 active
Manager, DevOps
Leadershipresearching Artificial Intelligence
in
Vice President, Program Management Office
VPresearching Product Management
in
+ 2 more in Engineering
Product2 active
Product Manager, Analytics | Analytics & Recommendations
Leadershipresearching Artificial Intelligence
in
Senior Product Manager
Leadershipresearching Talent Acquisition
in
+ 2 more in Product
HR1 active
Senior Tech Recruiter
Senior ICresearching Incentive Compensation
in
+ 1 more in HR
Operations1 active
Senior Program Manager, Product Delivery
Leadershipresearching Leadership Development
in
+ 1 more in Operations

See everyone, not just the first 10

44 people across every department at Hootsuite, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professio

New capability sought

Employee posts (LinkedIn)

Incentive Compensation; Content Marketing; Customer Success Manager; GTM Planning; Go to Market; AI Agent Software; Career Development; Data Protection

Top accounts researching Hootsuite

names withheld on the public page

These are companies whose own people brought up Hootsuite unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

Hootsuite's own team shows 26 signals on this topic. No one outside Hootsuite has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Hiring66,174 cos · 318,882 people
  • Social Media Strategies Summit13 cos · 37 people
Sign up to see which companies →

Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching Hootsuite.

Company size breakdown
Buyer seniority mix

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Create an account to explore buyer insights as they become available.

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 16 people; Customer Success — 4 people; Marketing — 3 people; Product — 2 people; Leadership — 2 people; Security — 1 person; IT — 1 person; Engineering — 1 person (+2 more)

What's been said

public posts mentioning Hootsuite

Up to 9 public excerpts naming Hootsuite from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

#Beyond the Nest is our company-wide day of giving back at @Hootsuite, and I’m so excited to be giving back to the communities where we live and work! Across the globe, we’re volunteering to support youth mental health, assemble comfort kits, help animal shelters, prepare meals for those in need, restore green spaces, and so much more! #HootsuiteForGood

May 2026
LinkedIn

15 days in, our new CEO has something to say. Ryan Holmes just published an article on where Hootsuite and our industry is headed, what we’re building, and why this is the shift every brand needs to understand right now. https://ow.ly/ReY350YXPsk

May 2026
LinkedInSales Director

We're proud to be a strategic partner for UNICEPTA 's UK business. Our collaboration with UNICEPTA brings their specialist media intelligence services into Hootsuite’s Talkwalker platform environment, strengthening the intelligence capabilities available to communications leaders operating in complex, high-stakes environments. “At Hootsuite and Talkwalker, we’re very proud of the social listening capabilities we bring to data and insights teams. Partnering with Unicepta has allowed us to build on that in a meaningful way, combining our digital intelligence with their deep expertise in media monitoring and analysis. What’s really exciting is how this is already giving enterprise customers a more complete view of the media landscape, while bringing insights, marketing, and PR & communications teams onto the same page through one connected solution. It’s been great to see this come to life alongside the Unicepta team, who are true experts and fantastic partners for both us and our joint customers," said Shane Moore, enterprise sales director at Hootsuite. Read more about it here ➡️ https://ow.ly/qGLV30sVgYE

Apr 2026
LinkedInArtificial Intelligence

Incredible Hootsuite / Talkwalker event this week at Ham Yard Hotel, London! We brought together 100+ social leaders to explore key current trends, how to best leverage AI, and practical ways to turn today’s wealth of data into actionable insights and real impact. Huge congrats to Alex Wedderburn , Sam Cookney , Molly Radabaugh, Victoria Hoyle and Molly Peel who did an amazing job presenting. So many brilliant insights shared! Looking forward to the next one already!!!! 💪 🚀

Apr 2026
LinkedInSocial Media Marketing

I am SO excited to be at #CanvaCreate2026 today!! Come find me and the Hootsuite team at 11am in the Enterprise Lounge!! Can’t wait to meet some of you in person!! Also… this conference is insane (in the best way). Huge shoutout to Canva for putting on something this incredible at SoFi Stadium. #CanvaCreate #Canva #Hootsuite #MarketingEvents #SocialMediaMarketing #BrandBuilding #CreatorCommunity Mahan Aldavoud

Apr 2026
LinkedIn

Brilliant Hootsuite X Talkwalker event yesterday at the Ham Yard Hotel in Soho. Huge credit to Sam Cookney , Alex Wedderburn , and Molly Radabaugh for delivering standout sessions, alongside fantastic guest speakers Victoria Hoyle and Molly Peel . Great to have 100+ industry leaders in the room. Strong conversations, fresh perspectives, and plenty of energy throughout. Looking forward to the next one!

Apr 2026

About this data. Hootsuite (hootsuite.com). Department attribution is 61.11%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries