Zeer HSO / intent / hso

HSO

1001-5000 employees·Amsterdam, Netherlands·hso.com

Observed, not inferred · updated weekly

Buying intent

285 tracked signals | Top 15 topics are below | Sales and Marketing are carrying most of it.

169signals · 30 days
116topics tracked
42.11%attributed to a team

Attention by team

LinkedIn activity, by team

Where HSO's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Microsoft (MSFT)
Dynamics 365
Enterprise Resource Planning (ERP)
Business Transformation
Hiring
Sales
Medium58% of team Sales to Artificial Intelligence: Medium, 58% of this team's signals
Low12% of team Sales to Microsoft (MSFT): Low, 12% of this team's signals
Low12% of team Sales to Dynamics 365: Low, 12% of this team's signals
Low12% of team Sales to Enterprise Resource Planning (ERP): Low, 12% of this team's signals
Low8% of team Sales to Business Transformation: Low, 8% of this team's signals
Sales to Hiring: no signal
Marketing
Low56% of team Marketing to Artificial Intelligence: Low, 56% of this team's signals
Low22% of team Marketing to Microsoft (MSFT): Low, 22% of this team's signals
Marketing to Dynamics 365: no signal
Low11% of team Marketing to Enterprise Resource Planning (ERP): Low, 11% of this team's signals
Low11% of team Marketing to Business Transformation: Low, 11% of this team's signals
Marketing to Hiring: no signal
HR
Low17% of team HR to Artificial Intelligence: Low, 17% of this team's signals
HR to Microsoft (MSFT): no signal
Low33% of team HR to Dynamics 365: Low, 33% of this team's signals
Low33% of team HR to Enterprise Resource Planning (ERP): Low, 33% of this team's signals
HR to Business Transformation: no signal
Low17% of team HR to Hiring: Low, 17% of this team's signals
Engineering
Low50% of team Engineering to Artificial Intelligence: Low, 50% of this team's signals
Low25% of team Engineering to Microsoft (MSFT): Low, 25% of this team's signals
Low25% of team Engineering to Dynamics 365: Low, 25% of this team's signals
Engineering to Enterprise Resource Planning (ERP): no signal
Engineering to Business Transformation: no signal
Engineering to Hiring: no signal
Operations
Low33% of team Operations to Artificial Intelligence: Low, 33% of this team's signals
Low33% of team Operations to Microsoft (MSFT): Low, 33% of this team's signals
Low33% of team Operations to Dynamics 365: Low, 33% of this team's signals
Operations to Enterprise Resource Planning (ERP): no signal
Operations to Business Transformation: no signal
Operations to Hiring: no signal
Others
High39% of team Others to Artificial Intelligence: High, 39% of this team's signals
Medium14% of team Others to Microsoft (MSFT): Medium, 14% of this team's signals
Low12% of team Others to Dynamics 365: Low, 12% of this team's signals
Low11% of team Others to Enterprise Resource Planning (ERP): Low, 11% of this team's signals
Low11% of team Others to Business Transformation: Low, 11% of this team's signals
Medium14% of team Others to Hiring: Medium, 14% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
95%
last
today
Microsoft (MSFT)
LinkedIn
Low volume
95%
last
4d ago
Dynamics 365
LinkedIn
Low volume
93%
last
today
Enterprise Resource Planning (ERP)
LinkedIn
Low volume
98%
last
9d ago
Business Transformation
LinkedIn
Low volume
97%
last
5d ago
Hiring
LinkedIn
Low volume
93%
last
5d ago
Agentic AI System
LinkedIn
Low volume
96%
last
today
Digital Transformation
LinkedIn
Low volume
98%
last
5d ago
B2B Marketing
LinkedIn
Low volume
98%
last
10d ago
AI Agent Software
LinkedIn
Low volume
93%
last
today
Customer Relationship Management (CRM)
LinkedIn
Low volume
98%
last
9d ago
Professional Development
LinkedIn
Low volume
98%
last
14d ago
AI Transformation
LinkedIn
Low volume
94%
last
7d ago
Customer Community
LinkedIn
Low volume
96%
last
16d ago
Global Procurement
LinkedIn
Low volume
98%
last
9d ago

Need intent for a specific topic or industry?

We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at HSO

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others34 active
Leadershipresearching Artificial Intelligence
in
Leadershipresearching Business Transformation
in
researching Artificial Intelligence
in
researching Microsoft (MSFT)
in
Directorresearching Artificial Intelligence
in
Senior ICresearching Agentic AI System
in
researching Business Transformation
in
researching Negotiation
in
Senior ICresearching Data Automation
in
Owner
researching Personal Development
in
Helping Public Sector Organizations Modernize with Microsoft Solutions
researching Microsoft Surface
in
Global Head of MarTech
Directorresearching Artificial Intelligence
in
ProServ Sector Director
Directorresearching Software Escrow
in
Client Executive Director
Directorresearching Artificial Intelligence
in
Director, IT Infrastructure
Directorresearching Lines of Business
in
Senior Vice President Marketing
researching B2B Marketing
in
Operations Director D365 F&O
Leadershipresearching Hiring
in
Managing Director, HSO Enterprise Solutions Ltd
researching Hiring
in
Enterprise Architect
researching Form A
in
Executive Vice President
researching Lines of Business
in
Manufacturing IMU Director
Directorresearching Artificial Intelligence
in
Head of Power Platform and Consulting Development
Leadershipresearching Artificial Intelligence
in
Title not on file
researching Microsoft (MSFT)
in
D365 F&SCM Solution Architect
researching Microsoft (MSFT)
in
+ 24 more in Others
Sales14 active
customer success advisor
researching Artificial Intelligence
in
Strategic Account Manager
Senior ICresearching Due Diligence
in
Global Microsoft Alliance & Operations Lead | Azure & BizApps GTM Strategy | Strategic Partnerships
Senior ICresearching Workflow Automation
in
account manager
researching Artificial Intelligence
in
Sales Director Customer Engagement
Directorresearching Enterprise Resource Planning (ERP)
in
Managed Services Sales Specialist
researching Enterprise Architecture
in
Cloud Sales Director
Directorresearching Artificial Intelligence
in
sales director
researching Enterprise Resource Planning (ERP)
in
Senior Sales Manager Data & AI en Cloud Services
Senior ICresearching Business Transformation
in
Cloud Sales Executive
Senior ICresearching Global Procurement
in
vp sales, cloud services
Leadershipresearching Artificial Intelligence
in
enterprise new business sales
researching Artificial Intelligence
in
legal crm solutions consultant
researching Completion Rate
in
Sales Executive
researching Artificial Intelligence
in
+ 14 more in Sales
Marketing8 active
Head of Cloud Services & Strategic Alliance Marketing
Leadershipresearching Artificial Intelligence
in
All-round Marketing Manager
Senior ICresearching Artificial Intelligence
in
head of marketing
researching Enterprise Resource Planning (ERP)
in
marketing operations manager
researching B2B Marketing
in
marketing coordinator
researching B2B Marketing
in
senior marketing manager, financial services
researching B2B Marketing
in
Marketing Manager
Senior ICresearching JD Edwards
in
marketing manager
researching Customer Community
in
+ 8 more in Marketing
Engineering5 active
senior consultant - data governance
researching Data Engineering
in
Microsoft AI Business Solutions Lead - CANADA
Leadershipresearching Microsoft (MSFT)
in
Test Engineer
researching GitHub Actions
in
Web Developer
researching Information security risk
in
lead cloud applications consultant
Leadershipresearching Digital Transformation
in
+ 5 more in Engineering
HR5 active
Senior technical recruiter a.i.
Senior ICresearching Business Case
in
HR & Recruiting Manager
Senior ICresearching Business Network
in
Head Of Recruitment
Directorresearching Customer Facing
in
Head of HR, India & Philippines
Directorresearching Enterprise Resource Planning (ERP)
in
Human Resources Director
Directorresearching Wealth Management
in
+ 5 more in HR
Operations3 active
Executive Vice President of Finance and Operations
researching Artificial Intelligence
in
Executive Vice President of Unified Operations
researching Microsoft (MSFT)
in
Program Manager
Senior ICresearching Financial Management
in
+ 3 more in Operations
Product1 active
Product owner HSO.com
researching Google Data Studio
in
+ 1 more in Product

See everyone, not just the first 10

70 people across every department at HSO, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

We help companies modernize business operations, adopt intelligent automation, deliver real-time performance insights and connect the enterprise – accelerating the impact of digital transformation. Founded in 1987 and recognized as a trusted advisor, HSO is one of the world’s top business solution and implementation partners, large enough to serve, small enough to care. Our Global Footprint and D

New capability sought

Employee posts (LinkedIn)

Agentic AI System; AI Agent Software; Business Transformation; Customer Relationship Management (CRM); Hiring; Professional Development; AI Transformation; B2B Marketing

Top accounts researching HSO

names withheld on the public page

These are companies whose own people brought up HSO unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

HSO's own team shows 50 signals on this topic. No one outside HSO has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Microsoft (MSFT)4,799 cos · 16,488 people
  • Dynamics 365700 cos · 2,122 people
Sign up to see which companies →

Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching HSO.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 11 people; Marketing — 10 people; HR / Talent — 5 people; Engineering — 4 people; Operations — 4 people; IT — 3 people; Leadership — 1 person; Finance — 1 person (+2 more)

What's been said

public posts by HSO's team

No public post naming HSO has surfaced in the past year, so this is what HSO's own team is posting about publicly — their topics, in their words.

LinkedIn

Sharing an opportunity for my network. Currently looking for an experienced 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 with relevant experience in the F&B industry. Candidates with strong experience in store operations, team management, branch performance, workflow implementation, and daily operational oversight are encouraged to apply. Experience in handling multi-branch operations, maintaining service standards, and supporting business growth within the F&B industry is highly preferred. Interested candidates may send their CVs via direct message. Qualified candidates will be contacted accordingly.

May 2026
LinkedIn

Proud to share the successful delivery of a major Microsoft Dynamics 365 re-implementation programme for a multi-billion headquarters commerce, central procurement, and multi-channel trading legal entity. This transformation programme involved 12 months of highly intensive planning, phased migration, and staggered implementation, all achieved with ZERO operational downtime across multiple business channels and domains. A key milestone of the initiative was the successful transition of the functional currency for the main headquarters and holding companies, supporting the client’s broader global foreign exchange risk management strategy. The outcome delivers a direct and long-term positive impact on the client’s financial health by significantly reducing foreign exchange exposure, improving financial stability, and minimising P&L volatility. A huge credit to all teams, stakeholders, and partners involved in delivering this exceptionally complex transformation successfully. To put the scale into perspective, the programme involved the migration and orchestration of: • 3 million+ demand lines • 1 million+ highly complex intercompany transaction chains • 500,000+ AP, AR, and GL combined transactional lines • Tens of thousands of reference and master data records Alongside this, dozens of carefully designed interim operational processes and controls were implemented to ensure uninterrupted continuity across sales, procurement, warehousing, commerce, and finance operations throughout the transition. Delivering a transformation of this magnitude with ZERO operational downtime stands as a remarkable achievement in enterprise-scale Microsoft Dynamics 365 delivery, business continuity management, cutover/transition management, and financial transformation execution. Huge thanks to everyone for the tremendous dedication, commitment, and collaboration shown throughout countless weekends, Christmas, and New Year periods to make this transformation a SUCCESS without down-time. 🚀 If your organisation is planning a similar large-scale transformation, functional currency transition, or complex cutover programme in Microsoft Dynamics 365, feel free to reach out. Always happy to connect, share insights, and discuss strategies for delivering business-critical transformations with minimal disruption and maximum operational continuity. Aamir Khan Alex Boykov Lawrence McDermott Paul Jones Johann Courtin #Microsoft #D365 #Finance #HSO #On HSO Alex Boykov Lawrence McDermott Yevhen Kutsan Rimsha Zia Robbie J. Ognjen Lapcevic Artur Caplin Mason Challinor Brian Mullin Heja Cevik Rohan Deshpande Johann Courtin Rupinder Dhaliwal Dr. Dave Reed Paul Jones Leena Jayalekshmy Gioia Gerlin Ilja U. Marianna Vallazza Rashid Ali Roger Prieto Seró Bruno Martins Serra

May 2026
LinkedIn

Looking forward to a productive couple of days at NXT BLD with these two beauties Jonathan Smyth Deborah Jepson

May 2026
LinkedInGTM Planning

If you're a senior marketer who's tired of being told to run everything past three committees before you can send a tweet, then this is for you. I'm looking for someone who can think, decide and act - and who gets a genuine kick out of making things happen. The role is Senior Marketing Manager. You'll own our go-to-market activity and have the freedom to shape how we do things. No hand-holding. No endless sign-off chains. Just real work with real impact. You'll need experience. You'll need initiative. And you'll need to be the kind of person who finds problems interesting rather than frightening. If that sounds like you - or someone you know - I'd love to hear from you. HSO #microsoftpartner https://lnkd.in/egCF9CKJ

May 2026
LinkedIn

THE WINGS CLUB FOUNDATION INC. never disappoints: great people, great discussions, and a reminder of why this industry is special. 🛫 Really enjoyed hearing Michael Steen share the Atlas Air story, the key role the company plays in keeping global supply chains moving, and what the historic Airbus A350F order means for the entire industry. The strong commitment to sustainability was especially inspiring. The AlixPartners team showed up in full force: glad to have Patrick Hoban , Jason McDannold , Lindsey Gyngell , Andrea Zirotti with me for the afternoon. 📸

May 2026
LinkedInEnterprise Resource Planning (ERP)

AEC firms are under growing pressure to improve predictability, strengthen margin control, and enhance delivery visibility. At NXT BLD 2026, HSO will be showcasing how CRM + ERP + AI combine to create a new operating model for the modern project‑driven firm. If you’re ready to understand what AI and agents really mean for your business, come meet us at Stand 12. Find out more & register today: https://lnkd.in/eZcG7xEU #aec #nxtbld #ai #architecture #CRM #ERP #aiagents

Apr 2026
LinkedInData Governance And Management

A simple way to think about data: Governance = direction & accountability Management = delivery & operations Governance defines standards, and ownership and management ensure data is accurate, available, and usable. If one is missing, things break: No governance → inconsistent, risky data No management → a strategy that goes nowhere Strong data = both working together. Came across a strong piece from HSO that explains this really simply.

Apr 2026
LinkedInDigital Transformation

Join my colleague Pavan Bangad and me for an exclusive webinar on Microsoft Fabric Mirroring – and discover how to simplify your data landscape in just 60 minutes. In partnership with Microsoft , we will walk you through how Fabric Mirroring can help you unlock real-time insights without complex data movement. 📅 Wednesday, 22 April 2026 ⏰ 10:00 AM CET 🌍 Language: English In this session, you’ll learn: ✔️ What Fabric Mirroring is and why it matters ✔️ See a live demo of key capabilities ✔️ Real customer use cases and success stories ✔️ How to get started with your own mirroring project Whether you're exploring modern data platforms or looking to accelerate your analytics strategy, this session is designed to be practical, concise, and actionable. 👉 Register with the link below Looking forward to seeing you there! #MicrosoftFabric #DataAnalytics #DataStrategy #Cloud #DigitalTransformation https://lnkd.in/ezn53Jr7

Apr 2026
LinkedInArtificial Intelligence

This week I was at The SME Forum - Sales and Marketing Enablement Forum in New Brunswick, NJ. It’s my favorite event to attend and I had a great time! The Forum is for asset managers to come together and discuss various challenges. This event was particularly focused on AI and I had the opportunity to facilitate a breakout session showcasing a series of agents we’ve developed for CRMs. We had a great dialog and I’m already looking forward to next fall’s event! I was joined by Lindy Belley , Lynette Seminara , William Hortz , and Bill Frischling, along with the legendary demo-rockstar, Michael Hammons . #agenticcrm #headlesscrm

Apr 2026

About this data. HSO (hso.com). Department attribution is 42.11%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries