Zeer hummel / intent / hummel

hummel

201-500 employees·Aarhus C Aarhus, Denmark·hummel.net

Observed, not inferred · updated weekly

Buying intent

18 tracked signals | Top 15 topics are below | Engineering and Marketing are carrying most of it.

18signals · 30 days
15topics tracked
44.44%attributed to a team

Attention by team

LinkedIn activity, by team

Where hummel's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Hiring
Supply Chain Management
AI Agent Software
Agentic AI System
Wholesale Apparel and Private Label Apparel
Engineering
Medium33% of team Engineering to Artificial Intelligence: Medium, 33% of this team's signals
Engineering to Hiring: no signal
Engineering to Supply Chain Management: no signal
Medium33% of team Engineering to AI Agent Software: Medium, 33% of this team's signals
Medium33% of team Engineering to Agentic AI System: Medium, 33% of this team's signals
Engineering to Wholesale Apparel and Private Label Apparel: no signal
Marketing
Medium100% of team Marketing to Artificial Intelligence: Medium, 100% of this team's signals
Marketing to Hiring: no signal
Marketing to Supply Chain Management: no signal
Marketing to AI Agent Software: no signal
Marketing to Agentic AI System: no signal
Marketing to Wholesale Apparel and Private Label Apparel: no signal
Others
Others to Artificial Intelligence: no signal
High40% of team Others to Hiring: High, 40% of this team's signals
High40% of team Others to Supply Chain Management: High, 40% of this team's signals
Others to AI Agent Software: no signal
Others to Agentic AI System: no signal
Medium20% of team Others to Wholesale Apparel and Private Label Apparel: Medium, 20% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
96%
last
10d ago
Hiring
LinkedIn
High volume
98%
last
14d ago
Supply Chain Management
LinkedIn
High volume
98%
last
4d ago
AI Agent Software
LinkedIn
Medium volume
92%
last
10d ago
Agentic AI System
LinkedIn
Medium volume
98%
last
10d ago
Wholesale Apparel and Private Label Apparel
LinkedIn
Medium volume
98%
last
18d ago
Career Development
LinkedIn
Medium volume
98%
last
10d ago
Cold Outreach
LinkedIn
Medium volume
98%
last
18d ago
Machine Learning
LinkedIn
Medium volume
96%
last
14d ago
Financial Forecasting
LinkedIn
Medium volume
98%
last
14d ago
Business Development
LinkedIn
Medium volume
96%
last
10d ago
Microsoft Excel
LinkedIn
Medium volume
92%
last
14d ago
Amazon Bedrock
LinkedIn
Medium volume
92%
last
10d ago
Problem statement
LinkedIn
Medium volume
98%
last
10d ago
Dynamics 365
LinkedIn
Medium volume
92%
last
14d ago

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Who's active at hummel

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others3 active
researching Microsoft Excel
in
researching Supply Chain Management
in
Marketing2 active
researching Career Development
in
researching Artificial Intelligence
in
Engineering1 active
researching Agentic AI System
in

Primary products / business lines

LinkedIn company profile

Founded in 1923, hummel is one of the worldโ€™s oldest sportswear and lifestyle brands, built on deep roots in football and handball. Long before the era of contracts, agents, and billion-dollar stadiums, hummel was already on the pitch. And today our iconic chevrons still stand as a symbol of courage, character, and doing things differently. ๐Ž๐๐„ ๐ก๐ฎ๐ฆ๐ฆ๐ž๐ฅ โ€“ ๐ฅ๐จ๐œ๐š๐ฅ ๐ก๐ž๐š๐ซ๐ญ๐ฌ, ๐ ๐ฅ๐จ๐›

Top accounts researching hummel

names withheld on the public page

These are companies whose own people brought up hummel unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

hummel's own team shows 2 signals on this topic. No one outside hummel has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Hiring66,174 cos · 318,882 people
  • Supply Chain Management4,559 cos · 16,529 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching hummel.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Marketing โ€” 2 people; Finance โ€” 1 person

What's been said

public posts mentioning hummel

Up to 9 public excerpts naming hummel from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

Proud to see this partnership continue to grow ๐Ÿš€ Heritage. Passion. Identity. Sunderland AFC and hummel โ€” a natural fit as we continue to push sport, design, and storytelling forward. This is just the beginningโ€ฆ..

Apr 2026
LinkedIn

hummel is strengthening global footprint in football - this week we signed up with Bhutan Football Federation as technical kit partner for coming three years & today Coventry City Football Club joins AFC Bournemouth & Sunderland AFC as our third team in coming English Premier League season. Lets Play !

Apr 2026
LinkedIn

Sport doesnโ€™t stay in its laneโ€”and neither do we. At hummel, weโ€™re leaning into where performance meets culture, where the pitch blends into the street, and where the next generation is rewriting the rules. Our Prodigy collaboration is a reflection of that mindsetโ€”raw, expressive, and unapologetically different. This is about more than product. Itโ€™s about energy, identity, and pushing sport into new territory.

Apr 2026

About this data. hummel (hummel.net). Department attribution is 44.44%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries