Hunter

Had one of the best days of my year last Friday when I joined The Michael J. Fox Foundation for Parkinson's Research for their first Social Influencer Summit here in NYC. It was my great honor to represent Hunter and speak with a room full of Creators who are sharing so much of themselves every day with an audience that has so much to learn. My thanks to Blaire Fraser and Kylie Zarro (and the rest of the endlessly lovely team at MJFF) for having me. More👇 on my chat covering trends that matter (macro elements vs. micro formats). 🌉 We talked about building bridge strategies to tell a uniquely personal story through language that meets people where they are and relates to their own experience. 🤖 We discussed AI search (obviously) and the opportunity to amplify their voices through better visibility in these systems. 🏘️ And we talked about what it means to be part of community that connects almost exclusively online. How to move people from the parasocial dynamic of 'following' someone toward a more connected feeling of belonging. I shared the value of using mass social platforms as awareness tools but moving your most engaged community members to IG Broadcast Channels or WhatsApp Communities to mobile real action and advocacy.

"She's really good on camera!" 🤭 a compliment I received when The Clios recently stopped by HUNTER's NYC office for a tour. I made a quick cameo to discuss the great work our in-house content production team is doing in our on site studio, affectionately named Earnie. because HUNTERs 'earn it'. get it? watch it. good!

I’ve always felt lucky to enjoy my work. But every now and then a project comes along that stops people in their tracks and changes the conversation. ‘See What She Sees’, a campaign delivered by HUNTER: UK with Stagwell partners, Forsman & Bodenfors , Goodstuff and National Research Group for Beyond Equality , has been named a PRWeek UK Purpose Awards finalist! So proud to get industry recognition for this initiative which tackled everyday anxieties women face to help close the gender empathy gap. At Hunter we call this ‘work that matters’, and it’s what gets me out of bed in the morning ❤️ Well done team! ✨ #WorkThatMatters #PurposeAwards #SeeWhatSheSees #BeyondEquality #GenderEmpathy

I love that working at Hunter provides many opportunities to make an impact, whether that be through our work or by getting on the ground in our communities together as a team. For our annual day of service, our Chicago team volunteered with Digs With Dignity . We rolled up our sleeves and unpacked and sorted donated items that go directly into the homes they fully furnish for individuals and families transitioning out of homelessness. Everything from furniture to kitchen basics and even small personal touches becomes part of a space someone can walk into and finally feel at home. 🏡 Really appreciated the chance to get out of the office with the team and contribute to something that helps people start their next chapter. If you are in the Chicago area and looking for a meaningful way to get involved, definitely check them out: https://lnkd.in/ghMmvgER