IAB

The digital advertising ecosystem is facing significant scrutiny, and opacity is no longer acceptable—transparency has become the key driver of trust, efficiency, and sustainability. In my latest article for #IAB , titled "The Supply Chain is Under Scrutiny: Transparency is Critical to its Evolution," I explore the necessity of moving beyond complex workarounds and assessing the value of ad tech middlemen. Read the full piece here to discover how we can create a more responsible and high-performing digital future: 🔗 https://lnkd.in/eN6qJPCD #AdTech #Programmatic #SupplyChain #IAB #Transparency

Excited to bring IAB to Chicago next Thursday 5/28 for a retail media deep-dive built specifically for agency practitioners. We're partnering with the CIMA for an intimate afternoon at Salon 61 in River North. We'll be getting into: 📈Trends shaping the digital advertising ecosystem and the impacts it is having on retail media with Jack Koch from IAB 🔧A fireside chat with Claire Wyatt from The Trade Desk on the infrastructure and budget mechanics behind retail media's expansion: clean rooms, data partnerships, and what it actually takes to unlock national brand dollars for retail media. 🔭A panel on what it looks like inside an agency when you're building upper-funnel retail media campaigns in CTV and social environments, featuring Kris McDermott from Spark Foundry and Chelsea (Jacobsen) Goldberg from Channel Factory . 📍 Salon 61, 61 W Hubbard St, River North ⏰ Thursday, May 28 | 11am–2pm 📊 Register here: https://lnkd.in/eYaFK6Uv

Incredible time at Artist and the Machine yesterday. For the uninitiated: it's a curated, summit convening 400 leaders across brands, agencies, studios, research labs, and artists working at the intersection of AI and creativity. It's the room where the conversation moves past efficiency narratives into what AI actually means for authorship, craft, and culture. Three things stuck out: 1️⃣ The cost of making things is collapsing to zero. Doug Shapiro made the case that AI is doing to media what digitization did 50 years ago, but FASTER. When anyone can make anything, the winners won't be the ones doing the same thing cheaper. They'll be the ones using AI to create experiences that couldn't exist before: interactive, multimodal, alive. 2️⃣ We're about to live among characters, not tools. A talk on physical AI design reframed how I think about robots and agents. They're not buttons and sliders anymore; they're social beings with personality, movement, and intent. How they signal what they're about to do becomes as important as what they do. 3️⃣ AI is expanding what's humanly possible. A presenter showed how she's working with disabled models to reimagine mobility with wheelchairs that let people stand, exoskeletons, microgravity simulations. "We shape the tools and the tools shape us." The most moving reminder that this technology isn't just about productivity. It's about possibility. That's incredible. I worked with older folks for a while and I know someone who lost a leg from a motorcycle accident and medical use cases of AI are the ones that seem most exciting to me. Bonus: Vibe coding with Replit made me realize how incredibly easy it is all getting from my earlier experiences with Claude Code. As Black Rob said, Like whoa. Congrats to Dani Van de Sande and Natalie Monbiot for putting together something truly wonderful. ⭐️ #ai #creativity

For all my marketing friends trying to figure out how to pull rank in any AI platform by creating more content, this is an interesting read. About 7 days most of the time, for new content to appear in citations. #ai #visibility #marketing

Scaling in-store media in convenience and value stores is a massive opportunity but also has its own set of challenges. I’ll be digging into that during the opening keynote on Day 2 of CSP’s Retail Media Network Forum. I'll share why standards are the unlock for making in-store media actually work at scale, especially when: • Measurement is inconsistent • Expectations are misaligned • And too much of the conversation is still stuck in “test and learn” If we want in-store to move from experimentation ▶️ investment, we need a more consistent foundation. More importantly, we need standards that reflect the realities of the physical environment, not just a copy/paste of digital thinking. If you’ll be there, let's connect! You can request an invite to the event here: https://lnkd.in/gEx43QwT

Happy #Anniversary to #IAB and our digital advertising, marketing & media industry! Today marks #30years since our industry association was founded on April 19, 1996. Throughout this milestone year, we're celebrating the founders, innovators, leaders, and diverse voices who have shaped and continue to build our community. 30 years. Nearly $300 billion in internet advertising revenue. What's Next? Join us on Tuesday, April 21 for a free webinar exploring the latest trends and insights from the IAB / PwC Internet Advertising Revenue #Benchmark Report: https://lnkd.in/e5jpY8E3 Explore the milestones that brought us here over the past three decades: https://lnkd.in/eb8geSAf Share your story in our #Legacy series or take a throwback to the 1990s with The Industry #ThenAndNow : https://lnkd.in/eUr95eh9 #IAB30

What an incredible privilege it is to be in the presence of so many talented, passionate people in our industry. IAB Connected Commerce Summit delivered - yet again - in bringing sharp insights, nuanced perspective, and enthusiasm. A big, big THANK YOU to all our speakers, sponsors, and people that showed up and engaged. I’m so lucky to work closely with a team who finds a way to pull off quality event experiences. Special thanks to Andrew Heyman Pascal Faro Craig Coleman Tyler Brogan Kimberly Kelmelis for being great partners and for always being open to my (sometimes) crazy ideas. Cup = filled. ☕️

No surprise here 🤔 📣 Social Media $117.7B ⬆️ Up 32.6% YoY! And yes, that's fueled by Creator Economy Growth and Commerce Integration For more on CTV, Commerce Media, and Digital Video, click below and download the report! #CreatorEconomy #CommerceMedia #DigitalVideo #CTV #Advertising

Project Eidos Update Since our launch in February, IAB's Measurement Advisory Committee has been meeting bi-weekly to address a significant challenge in our industry: the absence of a common language for campaign data. Our first major output, Campaign Taxonomy 1.0, is almost ready for public review. This initiative goes beyond naming conventions; it aims to establish the structural foundation necessary for effective cross-channel measurement. Here’s what to look forward to: - Current status of the taxonomy framework. - Expectations for the public comment period in May. - Our approach to outcomes measurement reporting. Read more: https://lnkd.in/eX__AS5M #Measurement #Analytics #Advertising #ProjectEidos #IAB