Impel

At @ Impel.ai , I get the opportunity to see what’s coming next in automotive retail. Over the last few weeks, I’ve enjoyed the conversations and perspectives shared on my recent LinkedIn posts around AI + Human Agents, so let’s go a little deeper… - The future dealership will operate with AI and Human Agents - Dealers will build and train digital agents performing specific roles - Dealers will decide the tone of the AI agents, give them goals, and build specific AI journeys. DEALERS WILL TRAIN AI AGENTS LIKE THEY TRAIN THEIR HUMAN AGENTS! As AI becomes embedded across sales, service, marketing, BDC, and customer experience, should dealerships create a dedicated role to own AI performance? Years ago, progressive dealers created the “Internet Sales Manager” role when the industry shifted online. Are we approaching a similar moment with AI? If so, what should this role actually look like? - What should the title be? - Who should this person report to? - What KPIs should they own? #AI #AutomotiveRetail #Dealerships #ConversationalAI #DigitalRetail #ArtificialIntelligence , @ impel.ai , Mike DeCecco

Hot take 🔥 : most AI tools being sold to dealerships are solving the wrong problem. Dealers aren't short on data. They're short on action. And here's the uncomfortable truth — if the AI your dealership is running isn't fully integrated with your CRM and DMS, it isn't creating efficiency. It's creating more work. Your sales team is now managing two systems. Someone has to manually upload DMS data. The AI operates in a silo while your CRM sits out of sync. And within 90 days? Adoption falls off a cliff because your people go back to what they know. That's not AI. That's just an expensive extra step. 💰 The only way AI delivers genuine, lasting operational efficiency in a dealership is through true bi-directional integration — where data flows automatically between your AI, your CRM, and your DMS in real time. No double-handling. No manual uploads. No separate login. At Impel AI, our bi-directional integration with the leading CRM systems means your team works inside the tools they already know — and the AI does the heavy lifting behind the scenes. And we're just getting started. Our full product suite covers every stage of the customer journey, with our upcoming single view of the customer marketing AI set to give dealer groups a truly unified picture of every relationship across their business. 800+ dealerships in Australia are already seeing the difference. The question isn't whether your dealership needs AI. It's whether the AI you choose is actually built to work with you — or just alongside you. Agree? Disagree? I'd love to hear where you stand. 👇 #AutomotiveAI #CRM #DealershipTech #Impel #DigitalTransformation #Automotive

London calling! 🇬🇧 The Impel UK team is heading to the Automotive Management (AM) Awards this week at the Park Plaza Westminster Bridge. We’re incredibly excited to be there, but even more excited to cheer on our very own Pete Hirst as he goes for a win! 🏆 It’s going to be a fantastic night celebrating the best in the industry. Who else is attending? Drop a comment below or send us a DM—we’d love to catch up and say Hi! 👋 #AMAwards #AutomotiveManagement #ImpelUK #Networking #AutomotiveIndustry

We're in Scottsdale for DMSC and the conversations are already firing. One theme keeps surfacing in every conversation already: the point solution era is ending. Dealers want one platform unifying merchandising, chat, sales, service, and marketing into a single customer experience. That's not a new idea for us. It's the one Impel’s AI Operating System was built on. Don't miss Matt Muilenburg's keynote on Day 3 in the Ballroom at 9:15 AM to see how AI is collapsing the buying funnel and turning fixed ops into the dealership's growth engine. And make sure to come find us in the ballroom . #DMSC #AutomotiveAI #Impel