INFUSE

Looking for a really good read (non-fiction) to add to your book club? Or perhaps 2 books? Both books pictured were written by INFUSE Founder & CEO Alexander Kesler and reveal over 400+ hints, tips and proven #b2bmarketing plays that have been proven to work! Does your marketing needs that little extra umph to get to the next-level? Grab your copy(ies) today! #bookclub #marketingstrategy #checklist

Heading back from SaaStr Ai Summit 2026 in San Francisco with new ideas, a laundry list of notes from conversations, and at least one celebrity level dog encounter:) One of the highlights at the summit was attending the session from Sherif Mansour on lessons learned from deploying AI into real workflows at Atlassian . The most valuable conversations right now are not about AI theory anymore. They are about operational reality. What works, what breaks, what scales, and what humans still do better. Also, a great session from our partner G2 with Alexandra London on how SaaS companies can position themselves to win AI driven recommendations. Buyers are no longer reviewing dozens of vendors. Discoverability, differentiation, and trust signals are becoming even more critical for B2B brands. Another standout was the Pavilion dinner sponsored by INFUSE . We had an incredible group of leaders around the table and an amazing host, Geoffrey (Geoff) Rodgers , who kept the conversation sharp, thoughtful, and very real. Also, thanks to INFUSE guys Brett Malboeuf and Rebecca Yarnold for the support! Great evening on Wednesday - the private dinner hosted by ☁️ Cliff Simon with teams from Polaris Ops and Qobra . Thanks for signing my notepad, Alexander Mackinlay :) The conversations went deep into GTM strategy, sales efficiency, and the very real question of how AI is changing the way companies build and grow. And yes, the unexpected highlight of the evening was the dog that somehow became part of our California night walk and briefly united a group of fun people faster than any networking strategy ever could Bryan Elsesser 🤙🏻 . Great conversations. Very little sleep. Exactly the kind of week that reminds you how fast everything is moving right now. #SaaStr #AI #B2B

Another fun Agency Cleveland trip! This time we got to see the Guardians win, 4-2 against the Orioles last Thursday, and almost saw a no-hitter! (didn't know what that meant, but I know now, and I'm sad it didn't happen) Work travel isn't always fun, they say, but it is when you're with great company! Thanks to Abby Spears and Shane Matthys, MBA for joining me to present INFUSE 's Outlook 2026 report. Great conversations always come up every year when we present the data to our agency partners, so big thanks to our Marketing Team for putting this report together! I always try to find a little time to explore the local flavor. In the past, that meant the Rock & Roll Hall of Fame and the Christmas Story house, but this trip was all about shopping local. While I didn't spot David Corenswet on the Superman set (boo!), I did find a local secondhand bookstore where I scored a total gem. If you know me, you know there is always room in my carry-on for more LOTR merch to add to the collection.

Two decades of demand generation expertise, distilled into one essential resource. Alexander Kesler, founder and CEO of INFUSE, has applied his industry-leading demand generation experience into 150+ Best Practices for B2B Marketing Success: Next-Level Strategies. Each practice is designed to be immediately actionable, whether you are optimizing an existing program or building one from the ground up. Discover: 📖 150+ frameworks across the full demand generation lifecycle 🎯 Practical tactics for navigating complex buying groups 📊 Strategies refined across global B2B programs 💡 Step-by-step guidance for every career stage Get your copy today for just $0.99 on Kindle: https://lnkd.in/d4kcZQBs #INFUSEInsights #B2BMarketing #DemandGeneration

B2B buying groups self-educate, validate, and shortlist vendors long before engaging sellers directly. Only content that is discoverable and value-first earns a place on that shortlist. So how do marketers build content strategies that engage buyers in the dark funnel? In this webcast, Joseph Braue, Global Head of Content Solutions at INFUSE, and Scott Vaughan, GTM Growth Marketer and Advisor, share the frameworks and omnichannel tactics that consistently earn buyer trust and accelerate pipeline. Explore: 🔍 Content audit methodology to optimize early-stage discoverability 📅 Always-on content programs aligned to AI-driven buyer research 📊 Omnichannel tactics that empower buying group decision making 💡 Metrics that reveal which assets drive pipeline progression Watch now to transform your content strategy into a dark funnel advantage: https://lnkd.in/gBrQnJqB #INFUSEInsights #B2BMarketing #DemandGeneration