Zeer IPSY / intent / ipsy

IPSY

201-500 employees·Santa Monica, California, United States·ipsy.com

Observed, not inferred · updated weekly

Buying intent

25 tracked signals | Top 15 topics are below | Marketing is carrying most of it.

18signals · 30 days
22topics tracked
44.44%attributed to a team

Attention by team

LinkedIn activity, by team

Where IPSY's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Hiring
Conversion Rate Optimization (CRO)
Customer Relationship Management (CRM)
Workplace Strategy
Affiliate Marketing
Marketing
Marketing to Artificial Intelligence: no signal
Medium25% of team Marketing to Hiring: Medium, 25% of this team's signals
Medium25% of team Marketing to Conversion Rate Optimization (CRO): Medium, 25% of this team's signals
Medium25% of team Marketing to Customer Relationship Management (CRM): Medium, 25% of this team's signals
Marketing to Workplace Strategy: no signal
Medium25% of team Marketing to Affiliate Marketing: Medium, 25% of this team's signals
Others
High60% of team Others to Artificial Intelligence: High, 60% of this team's signals
Medium20% of team Others to Hiring: Medium, 20% of this team's signals
Others to Conversion Rate Optimization (CRO): no signal
Others to Customer Relationship Management (CRM): no signal
Medium20% of team Others to Workplace Strategy: Medium, 20% of this team's signals
Others to Affiliate Marketing: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
91%
last
2d ago
Hiring
LinkedIn
High volume
96%
last
17d ago
Conversion Rate Optimization (CRO)
LinkedIn
Medium volume
98%
last
25d ago
Customer Relationship Management (CRM)
LinkedIn
Medium volume
98%
last
25d ago
Workplace Strategy
LinkedIn
Medium volume
98%
last
2d ago
Affiliate Marketing
LinkedIn
Medium volume
96%
last
25d ago
Marketing Programs
LinkedIn
Medium volume
98%
last
25d ago
Conference
LinkedIn
Medium volume
83%
last
3d ago
Retail Banking
LinkedIn
Medium volume
96%
last
4d ago
E-Commerce
LinkedIn
Medium volume
92%
last
25d ago
Real Estate
LinkedIn
Medium volume
98%
last
2d ago
Executive Education
LinkedIn
Medium volume
98%
last
4d ago
Women Empowerment
LinkedIn
Medium volume
94%
last
25d ago
Social Media
LinkedIn
Medium volume
96%
last
8d ago
Professional Development
LinkedIn
Medium volume
94%
last
22d ago

Need intent for a specific topic or industry?

We track the full taxonomy across every account in the graph — including themes not shown on this page.

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Who's active at IPSY

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others3 active
Directorresearching Artificial Intelligence
in
researching Executive Education
in
researching Hiring
in
Marketing2 active
researching Affiliate Marketing
in
researching Hiring
in
Product2 active
Senior ICresearching Internal Audit
in
Leadershipresearching Social Media
in
Operations1 active
researching Professional Development
in

Primary products / business lines

LinkedIn company profile

IPSY is the industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other. Our portfolio includes IPSY Original (our sample-size subscription), IPSY Extra (our full-size subscription), and IPSY Ultimate (our most premium full-size subscription). Powered by expert curation, product innovation, machine learning technology, and mill

Top accounts researching IPSY

names withheld on the public page

These are companies whose own people brought up IPSY unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

IPSY's own team shows 3 signals on this topic. No one outside IPSY has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Hiring66,174 cos · 318,882 people
  • Conversion Rate Optimization (CRO)59 cos · 138 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching IPSY.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Marketing — 2 people; IT — 1 person; HR / Talent — 1 person

What's been said

public posts by IPSY's team

No public post naming IPSY has surfaced in the past year, so this is what IPSY's own team is posting about publicly — their topics, in their words.

YouTubeidentity and access management

the internal threat vector is going to increase massively

View source post
LinkedIn

"People are so much more open to trying new things. Just being on TikTok or YouTube might not be enough, though. The product still has to get in the hands of the beauty lovers. There’s almost no faster way to do that than with IPSY." Great piece Stacey Politi !

May 2026
LinkedIn

Just wrapped the WWD Beauty CEO Summit. Two days well spent with Galen Smith and Kristy Porcelli Westrup . The clearest signal: wellness, medical aesthetics, and elevated personal care have moved from the edges of the conversation to the center. The industry is expanding in ways that feel both inevitable and exciting. Got to spend time with founders and leaders from Patrick Ta, Rare Beauty, Glow Recipe, Danessa Myricks, Tower 28, Apothekary, Dieux, Grande and Glamnetic. Keynotes from William Lauder and Diane Von Furstenberg set the tone – grounded in legacy, eye on the future. The space is getting bigger and so are the opportunities…especially for IPSY and our partners. #WWDBeauty #BeautyCEOSummit #BeautyIndustry #Wellness #IPSY

May 2026
LinkedIn

The IPSY Brand & Creator Forum is my favorite day of the year — and the most nerve-wracking. We launched this event 4+ years ago to support our B2B partnerships, but it's grown into something far bigger: a celebration of our Creator community, a recognition of our membership's influence, and a showcase of the most exciting brands in beauty — from indie darlings to global powerhouses. This year, I had the honor of hosting a panel on "Cracking the Code to Mass Retail" with the founders of OLIVIAUMMA Beauty , Dew of the Gods and IPSY Media's Meredith Waltman . We explored how today's fastest-growing indie brands are breaking into Sephora, Ulta, and beyond — and how IPSY's scale, community, and resources support that journey. The awards were electric. The crowd came alive for our fabulous honorees including Mario Dedivanovic , Danessa Myricks , Ron Robinson , and so many more. None of it happens without the incredible team behind the scenes: Galen Smith Kristy Porcelli Westrup Jilian (Firestone) Zaslow Cristie Aguilar Stacey Politi Hasy Scannell (Crookston) Kait J Salmon-Lyon, CHDM Adriana Leguizamon Alicia Nory Mercier — and everyone who made this evening unforgettable. Here's to the brands, creators, and community that make beauty's future so exciting. 🙌 #BeautyCommunity #IPSY #IndieBeauty #CreatorEconomy #BrandPartners

Apr 2026
LinkedIn

Navigating student loans can feel like a second full-time job. It’s notoriously complicated, which is exactly why I’m so proud of the work we do at Summer. Every day, I get to see firsthand how much relief a clear repayment plan can bring. If you live in New York City, I have some great news: you can currently access our student loan assistance platform completely for free. We help you: - Untangle your repayment options - Lower your monthly payments - Navigate complex forgiveness programs If you (or anyone in your network) live in the five boroughs and have student debt, please take advantage of this! You can check out the NYC program here: https://lnkd.in/gSWPxvSt

Apr 2026
LinkedIn

200 million reviews aren’t just data points—they are the voice of the beauty community. I had the incredible honor of presenting the Beauty Trailblazer at this year's IPSYs. While every winner on this list is outstanding, this category is particularly close to my heart- It honors someone who has fundamentally shaped the way we think about beauty, through innovation, expertise, and a commitment to pushing the industry forward. In a world of "viral" moments that fade in a week, the IPSYs celebrate the products, brands, and creators that earn a permanent spot in our hearts. We use our unique insights to turn discovery into long-term loyalty, and seeing that come to life on stage with our creator and brand partners was a true highlight. To the creators who inspire us and the brands that continue to push the boundaries of innovation: Thank you for being part of the IPSY journey. Check out the winners who are officially redefining "must-have" beauty. 👇 IPSY

Apr 2026
LinkedIn

Really proud to be part of IPSY as we step into this exciting partnership with the Las Vegas Aces 🏀✨ Women’s sports are having such an important moment, and it’s inspiring to see our brand show up in a space that celebrates confidence, individuality, and self-expression at this level. Excited to see how this comes to life this season and all the stories ahead. IPSY WNBA (Women's National Basketball Association)

Apr 2026
LinkedIn

🏀 IPSY is officially the Beauty Partner of the Las Vegas Aces. 🏀✨ The Aces stand for confidence and individuality - values that are core to everything IPSY does. The WNBA's momentum is undeniable, and its fanbase looks a lot like ours: bold, passionate, and community-driven. This is more than a partnership. It's a natural intersection of sports, culture, and beauty happening in real time. Excited for what's ahead.

Apr 2026
LinkedIn

This one hits close to home. Before my career in business, I was a Division I athlete in the 90s. Back when playing women’s sports often meant fighting for equity, visibility, and basic resources. What you learn as an athlete stays with you. It shapes how you lead, how you show up for your team, and how you navigate challenges. For me, it built a leadership style grounded in resilience, accountability, and a deep belief in what strong teams can accomplish together. So seeing IPSY partner with the Las Vegas Aces feels bigger than a sponsorship. It reflects a real commitment to investing in women’s sports and backing athletes with action, not just words. Proud to be part of a company that recognizes the power and future of female athletes. And even prouder knowing the next generation hopefully won’t have to fight the same battles we did. Awesome job Galen Smith Stacey Politi So proud to lead with you both!

Apr 2026

About this data. IPSY (ipsy.com). Department attribution is 44.44%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries