Zeer Kraken / intent / kraken

Kraken

1001-5000 employees·San Francisco, United States·kraken.com

Observed, not inferred · updated weekly

Buying intent

58 tracked signals | Top 15 topics are below | Product and Marketing are carrying most of it.

31signals · 30 days
42topics tracked
76.19%attributed to a team

Attention by team

LinkedIn activity, by team

Where Kraken's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Digital Asset
Growth Engine
Hiring
AI Marketing
Product Strategy
Product
Medium25% of team Product to Artificial Intelligence: Medium, 25% of this team's signals
High50% of team Product to Digital Asset: High, 50% of this team's signals
Product to Growth Engine: no signal
Product to Hiring: no signal
Product to AI Marketing: no signal
Medium25% of team Product to Product Strategy: Medium, 25% of this team's signals
Marketing
Medium33% of team Marketing to Artificial Intelligence: Medium, 33% of this team's signals
Marketing to Digital Asset: no signal
Medium33% of team Marketing to Growth Engine: Medium, 33% of this team's signals
Marketing to Hiring: no signal
Medium33% of team Marketing to AI Marketing: Medium, 33% of this team's signals
Marketing to Product Strategy: no signal
Engineering
Engineering to Artificial Intelligence: no signal
Engineering to Digital Asset: no signal
Engineering to Growth Engine: no signal
Low100% of team Engineering to Hiring: Low, 100% of this team's signals
Engineering to AI Marketing: no signal
Engineering to Product Strategy: no signal
Operations
Operations to Artificial Intelligence: no signal
Operations to Digital Asset: no signal
Operations to Growth Engine: no signal
Low100% of team Operations to Hiring: Low, 100% of this team's signals
Operations to AI Marketing: no signal
Operations to Product Strategy: no signal
Others
Medium40% of team Others to Artificial Intelligence: Medium, 40% of this team's signals
Others to Digital Asset: no signal
Medium40% of team Others to Growth Engine: Medium, 40% of this team's signals
Low20% of team Others to Hiring: Low, 20% of this team's signals
Others to AI Marketing: no signal
Others to Product Strategy: no signal
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
92%
last
2d ago
Digital Asset
LinkedIn
High volume
98%
last
3d ago
Growth Engine
LinkedIn
High volume
98%
last
13d ago
Hiring
LinkedIn
Medium volume
96%
last
3d ago
AI Marketing
LinkedIn
Medium volume
92%
last
13d ago
Product Strategy
LinkedIn
Medium volume
98%
last
16d ago
Agentic AI System
LinkedIn
Medium volume
98%
last
4d ago
Use Case
LinkedIn
Low volume
98%
last
28d ago
IT security
LinkedIn
Low volume
96%
last
9d ago
Corporate Restructuring
LinkedIn
Low volume
96%
last
18d ago
Product Management
LinkedIn
Low volume
98%
last
3d ago
Treasury Management
LinkedIn
Low volume
96%
last
18d ago
Change Management
LinkedIn
Low volume
98%
last
4d ago
Engineering team
LinkedIn
Low volume
98%
last
9d ago
Risk Management
LinkedIn
Low volume
98%
last
4d ago

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Who's active at Kraken

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others10 active
Directorresearching Cross Border Payments
in
researching Career Development
in
Directorresearching Private Credit
in
Senior ICresearching Job Market
in
researching Artificial Intelligence
in
Director, Organic Growth
researching Growth Engine
in
Head of International Compliance
researching Cloud Computing
in
Executiveresearching Growth Engine
in
Marketing2 active
CMO & Growth GM
Executiveresearching Artificial Intelligence
in
Business Owner
Leadershipresearching Use Case
in
+ 2 more in Marketing
Product1 active
Product Lead Kraken Consumer
Senior ICresearching Digital Asset
in
+ 1 more in Product
Operations1 active
Global Head of Compliance Operations - Sr. Director
Directorresearching Hiring
in
+ 1 more in Operations
HR1 active
Global Talent Recruiter
researching Capital Markets
in
+ 1 more in HR
Engineering1 active
Staff Software Engineer
Senior ICresearching Hiring
in
+ 1 more in Engineering
Sales1 active
head of institutional sales, north america
researching Market Capitalization
in
+ 1 more in Sales

See everyone, not just the first 10

17 people across every department at Kraken, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Kraken operates as a leading cryptocurrency exchange, specializing in the conversion of Bitcoin and other digital assets to and from major fiat currencies such as US dollars, euros, British pounds, and Japanese yen, while offering a range of services i...

Top accounts researching Kraken

names withheld on the public page

These are companies whose own people brought up Kraken unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

Kraken's own team shows 6 signals on this topic. No one outside Kraken has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Digital Asset1,156 cos · 3,015 people
  • Growth Engine1,349 cos · 2,927 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Kraken.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Marketing — 2 people; Engineering — 2 people; HR / Talent — 2 people; Operations — 1 person; Product — 1 person; Leadership — 1 person; Sales — 1 person

What's been said

public posts mentioning Kraken

Up to 9 public excerpts naming Kraken from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

Atlassian 🤝 Kraken Great experience at Atlassian Team last week! Lots of cool things coming up, like the Rovo Teamwork Graph and the Feedback App. #lifeatkraken #team26

May 2026
LinkedIn

Let's do this -- Bitnomial joins Kraken - Payward , one block at a time, we continue to push ahead!!! A fully CFTC-licensed derivatives platform in the US across both traditional and crypto finance This is the Future(s) of Finance in the US 🚀 🚀 🚀 $550 million payable in cash and stock, in a transaction that values Payward’s equity at $20 billion - BOOM!!! Congrats and welcome Bitnomial - we re excited & pumped. LFG!!! https://lnkd.in/e5tqWixr #financialFreedom #finance #growth

Apr 2026
LinkedInDigital Asset

We are working to create a financial infrastructure company with multiple systems that reinforce each other: trading, custody, payments, lending, tokenized assets, institutional services, and the global regulatory and technical rails that connect them. Not just for consumers but for professional traders and institutions. It takes a team. That is why we are especially excited to deepen our partnership with Deutsche Börse Group through its $200 million strategic secondary investment in Payward, the parent of Kraken. Welcome to the team. This is much more than a capital event. It is a strong signal around the direction of the market and the kind of platform we believe needs to exist. The future will not be built by isolated products. It will be built by a trusted infrastructure that connects traditional finance and digital assets across custody, collateral, FX, derivatives, settlement, and distribution. Deutsche Börse brings some of the most important financial infrastructure in Europe. We bring crypto-native products, liquidity, and global digital asset rails. Together, we have the opportunity to enhance those capabilities and build something much larger: a more open, global, and programmable financial system. That is the long game in fintech. Not a single feature. Not a single cycle. Real systems, real rails, and real trust. Look forward to working with you Thomas Spaun and Stephan Leithner

Apr 2026

About this data. Kraken (kraken.com). Department attribution is 76.19%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries