Zeer Kreston Reeves / intent / kreston-reeves

Kreston Reeves

251-1K employees·London, Greater London, United Kingdom·krestonreeves.com

Observed, not inferred · updated weekly

Buying intent

73 tracked signals | Top 15 topics are below | Sales is carrying most of it.

52signals · 30 days
36topics tracked
13.16%attributed to a team

Attention by team

LinkedIn activity, by team

Where Kreston Reeves's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Inheritance Tax
Artificial Intelligence
Estate Planning
Executor
AI Business Transformation
Employment Law
Sales
Low20% of team Sales to Inheritance Tax: Low, 20% of this team's signals
Low20% of team Sales to Artificial Intelligence: Low, 20% of this team's signals
Low20% of team Sales to Estate Planning: Low, 20% of this team's signals
Low20% of team Sales to Executor: Low, 20% of this team's signals
Sales to AI Business Transformation: no signal
Low20% of team Sales to Employment Law: Low, 20% of this team's signals
Others
High27% of team Others to Inheritance Tax: High, 27% of this team's signals
High24% of team Others to Artificial Intelligence: High, 24% of this team's signals
High21% of team Others to Estate Planning: High, 21% of this team's signals
Medium9% of team Others to Executor: Medium, 9% of this team's signals
Medium12% of team Others to AI Business Transformation: Medium, 12% of this team's signals
Low6% of team Others to Employment Law: Low, 6% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Inheritance Tax
LinkedIn
High volume
93%
last
11d ago
Artificial Intelligence
LinkedIn
High volume
96%
last
9d ago
Estate Planning
LinkedIn
High volume
96%
last
11d ago
Executor
LinkedIn
Medium volume
92%
last
11d ago
AI Business Transformation
LinkedIn
Medium volume
95%
last
9d ago
Employment Law
LinkedIn
Low volume
98%
last
10d ago
Legacy Planning
LinkedIn
Low volume
92%
last
24d ago
Financial Planning
LinkedIn
Low volume
98%
last
24d ago
Business Transformation
LinkedIn
Low volume
96%
last
9d ago
Tax Planning
LinkedIn
Low volume
98%
last
11d ago
Digital Transformation
LinkedIn
Low volume
97%
last
10d ago
Sales Pipeline
LinkedIn
Low volume
94%
last
12d ago
Risk Management
LinkedIn
Low volume
96%
last
30d ago
Cyber risk
LinkedIn
Low volume
96%
last
30d ago
LEAP
LinkedIn
Low volume
98%
last
11d ago

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Who's active at Kreston Reeves

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others12 active
partnerresearching Artificial Intelligence
in
Senior ICresearching Estate Planning
in
Senior ICresearching Artificial Intelligence
in
Directorresearching Estate Planning
in
researching Business Transformation
in
researching Customer Service
in
Leadershipresearching Estate Planning
in
researching Artificial Intelligence
in
Senior ICresearching Tax Planning
in
researching Employment Law
in
Forensic Accountant
researching Career Development
in
Senior Audit Manager
Leadershipresearching Inheritance Tax
in
+ 2 more in Others
Sales3 active
Account Manager
Senior ICresearching Tax Planning
in
Senior Business Development Manager
Senior ICresearching Executor
in
bd and marketing manager
researching Employment Law
in
+ 3 more in Sales
Finance1 active
Corporate Finance Executive
researching Sales Pipeline
in
+ 1 more in Finance

See everyone, not just the first 10

16 people across every department at Kreston Reeves, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

We guide our clients, colleagues and communities to a brighter future. We help businesses, not for profit organisations, individuals and families with more than just accountancy, business and wealth advice. In a continually evolving world we help all generations embrace change through trusted advice, support and guidance. Our dedication to providing a personal service is what sets us apart –

New capability sought

Employee posts (LinkedIn)

Employment Law; Business Transformation; Digital Transformation; Financial Planning; Legacy Planning; Tax Planning

Top accounts researching Kreston Reeves

names withheld on the public page

These are companies whose own people brought up Kreston Reeves unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

189 companies · 542 people are researching Inheritance Tax

Kreston Reeves's own team shows 10 signals on this topic. No one outside Kreston Reeves has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Artificial Intelligence129,094 cos · 649,540 people
  • Estate Planning1,532 cos · 4,686 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching Kreston Reeves.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

IT — 4 people; Sales — 2 people; Finance — 1 person; Marketing — 1 person

What's been said

public posts mentioning Kreston Reeves

Up to 9 public excerpts naming Kreston Reeves from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

Great evening last night at the Kreston Reeves Foundation Charity Quiz. Over £1,000 raised for good causes. All done Cripps for taking the top spot ( I’m at all bitter that the beat my team by 1 point). It was great to be joined by out soon to be colleagues at AAB Wealth Limited who also delivered a strong showing. Thank you to Sarah Ediss Toby Cotton Nicki Williams Matthew Oxenham, Yasmin Toledo de Castro Tracy Morrison and Alison Saxby who made it all happen.

May 2026

About this data. Kreston Reeves (krestonreeves.com). Department attribution is 13.16%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries