Zeer Lawley / intent / lawley

Lawley

501-1000 employees·Buffalo, New York, United States·lawleyinsurance.com

Observed, not inferred · updated weekly

Buying intent

81 tracked signals | Top 15 topics are below | Sales is carrying most of it.

58signals · 30 days
38topics tracked
24.39%attributed to a team

Attention by team

LinkedIn activity, by team

Where Lawley's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Benefits Strategy
Account Executive
Corporate Wellness
Medical Malpractice
Employee Benefits
Employee Experience
Sales
Medium20% of team Sales to Benefits Strategy: Medium, 20% of this team's signals
Medium20% of team Sales to Account Executive: Medium, 20% of this team's signals
Medium20% of team Sales to Corporate Wellness: Medium, 20% of this team's signals
Medium20% of team Sales to Medical Malpractice: Medium, 20% of this team's signals
Medium20% of team Sales to Employee Benefits: Medium, 20% of this team's signals
Sales to Employee Experience: no signal
Others
High19% of team Others to Benefits Strategy: High, 19% of this team's signals
High19% of team Others to Account Executive: High, 19% of this team's signals
High16% of team Others to Corporate Wellness: High, 16% of this team's signals
High16% of team Others to Medical Malpractice: High, 16% of this team's signals
High16% of team Others to Employee Benefits: High, 16% of this team's signals
High13% of team Others to Employee Experience: High, 13% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Benefits Strategy
LinkedIn
High volume
98%
last
16d ago
Account Executive
LinkedIn
High volume
96%
last
24d ago
Corporate Wellness
LinkedIn
High volume
96%
last
26d ago
Medical Malpractice
LinkedIn
High volume
96%
last
26d ago
Employee Benefits
LinkedIn
High volume
98%
last
29d ago
Employee Experience
LinkedIn
Medium volume
96%
last
8d ago
Employee Retention
LinkedIn
Medium volume
98%
last
9d ago
Financial Security
LinkedIn
Medium volume
98%
last
9d ago
Health Plan
LinkedIn
Low volume
97%
last
12d ago
Retirement Planning
LinkedIn
Low volume
98%
last
9d ago
Healthcare cost management
LinkedIn
Low volume
95%
last
8d ago
Cost Control
LinkedIn
Low volume
97%
last
10d ago
Talent Attraction
LinkedIn
Low volume
98%
last
27d ago
Employee Contribution
LinkedIn
Low volume
98%
last
10d ago
Project Management
LinkedIn
Low volume
98%
last
15d ago

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Who's active at Lawley

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others10 active
researching Employee Retention
in
researching Employee Experience
in
Corporate Wellness Consultant, Team Lead
researching Project Management
in
researching Medical Malpractice
in
researching Benefits Strategy
in
researching Employee Benefits
in
researching Benefits Strategy
in
managerresearching Working Capital
in
researching Account Executive
in
researching Talent Management
in
Sales5 active
Personal Lines Account Manager
Senior ICresearching Benefits Strategy
in
Sales & Marketing Assistant
researching Employee Benefits
in
Account Manager
Senior ICresearching Medical Malpractice
in
Personal Lines Account Manager
researching Private Credit
in
Assistant Account Manager
researching Career Development
in
+ 5 more in Sales

See everyone, not just the first 10

15 people across every department at Lawley, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

Lawley is a privately-owned, independent regional insurance firm specializing in property, casualty, and personal insurance, employee benefits, and risk management consulting. Lawley is amongst the Top 50 Largest Insurance Brokers in the US, according to Business Insurance magazine. For over 70 years, Lawley’s team of more than 600 associates has developed customized property, casualty, surety, a

New capability sought

Employee posts (LinkedIn)

Employee Experience

Top accounts researching Lawley

names withheld on the public page

These are companies whose own people brought up Lawley unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

311 companies · 898 people are researching Benefits Strategy

Lawley's own team shows 8 signals on this topic. No one outside Lawley has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Account Executive3,295 cos · 9,748 people
  • Corporate Wellness303 cos · 1,006 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

Unlock the buyer profile

Company-size breakdown and buyer seniority mix for accounts researching Lawley.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Sales — 5 people; Finance — 1 person

What's been said

public posts mentioning Lawley

Up to 9 public excerpts naming Lawley from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedInEmployee Benefits

Lawley Employee Benefits is looking for a Client Relationship Manager to join our talented team, supporting large accounts!

Apr 2026
LinkedIn

Go Sabres! Lawley insurance is the proud broker of the Buffalo Sabres and hosted a fun lunch with our favorite mascot!!

Apr 2026
LinkedIn

Lawley is the official Insurance Broker of the Buffalo Sabres! Go Sabs! Nicholas Ratajczak Thomas Fabiano

Apr 2026
LinkedIn

We’re proud to share that Lawley has been named a 2026 Commercial Lines Circle of Excellence Agency by Western National Insurance Group, recognizing top‑tier performance, long‑term profitability, and a strong carrier partnership among the top 10% of agencies nationwide. Click for more.

Apr 2026

About this data. Lawley (lawleyinsurance.com). Department attribution is 24.39%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries