Zeer LEARFIELD / intent / learfield

LEARFIELD

1001-5000 employees·Plano, Texas, United States·learfield.com

Observed, not inferred · updated weekly

Buying intent

40 tracked signals | Top 15 topics are below | Marketing and Sales are carrying most of it.

23signals · 30 days
32topics tracked
35.71%attributed to a team

Attention by team

LinkedIn activity, by team

Where LEARFIELD's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.

Artificial Intelligence
Hiring
Generative AI
Business Development
Digital Media
Conference
Marketing
High50% of team Marketing to Artificial Intelligence: High, 50% of this team's signals
Marketing to Hiring: no signal
Medium25% of team Marketing to Generative AI: Medium, 25% of this team's signals
Medium25% of team Marketing to Business Development: Medium, 25% of this team's signals
Marketing to Digital Media: no signal
Marketing to Conference: no signal
Sales
Sales to Artificial Intelligence: no signal
Medium100% of team Sales to Hiring: Medium, 100% of this team's signals
Sales to Generative AI: no signal
Sales to Business Development: no signal
Sales to Digital Media: no signal
Sales to Conference: no signal
Others
High22% of team Others to Artificial Intelligence: High, 22% of this team's signals
High33% of team Others to Hiring: High, 33% of this team's signals
Medium11% of team Others to Generative AI: Medium, 11% of this team's signals
Medium11% of team Others to Business Development: Medium, 11% of this team's signals
Medium11% of team Others to Digital Media: Medium, 11% of this team's signals
Medium11% of team Others to Conference: Medium, 11% of this team's signals
LowMediumHigh·  banded against the busiest pairing on this page

Topics being researched

30-day window

Every tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.

Artificial Intelligence
LinkedIn
High volume
92%
last
2d ago
Hiring
LinkedIn
High volume
98%
last
14d ago
Generative AI
LinkedIn
Medium volume
98%
last
10d ago
Business Development
LinkedIn
Medium volume
97%
last
12d ago
Digital Media
LinkedIn
Low volume
96%
last
19d ago
Conference
LinkedIn
Low volume
83%
last
2d ago
Ripple (XRP)
LinkedIn
Low volume
98%
last
11d ago
First Class
LinkedIn
Low volume
98%
last
13d ago
Earned Media
LinkedIn
Low volume
96%
last
14d ago
Channel Partners
LinkedIn
Low volume
98%
last
25d ago
Current state
LinkedIn
Low volume
98%
last
15d ago
Employee Engagement
LinkedIn
Low volume
83%
last
2d ago
Talent Management
LinkedIn
Low volume
98%
last
30d ago
Real Estate
LinkedIn
Low volume
98%
last
18d ago
Employer Branding
LinkedIn
Low volume
98%
last
31d ago

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Who's active at LEARFIELD

verified title on file

Titles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.

Others14 active
researching Relationship Selling
in
Leadershipresearching Job Seekers
in
VPresearching Hiring
in
researching Adobe Creative Cloud
in
researching Internships
in
researching Channel Partners
in
researching Medicaid Billing
in
Vice President, Commercial Partnerships
researching Hiring
in
University of Arkansas, Football Sideline Reporter and Analyst(Part-time)
VPresearching Employer Branding
in
General Manager, Mustangs Sports Properties L Commercial Strategy & Partnerships
Senior ICresearching Delta Dental
in
Director of Broadcasting Radio Play-by-play - Georgia Southern University
Leadershipresearching Aer Lingus
in
+ 4 more in Others
Sales4 active
business development manager - cal bears sports properties
researching Real Estate
in
Senior Vice President Revenue Strategy & Operations
VPresearching Talent Management
in
Senior Vice President National Sales
researching First Class
in
manager, business development -blue devil sports properties
researching Hiring
in
+ 4 more in Sales
Marketing4 active
VP, Branded Content
researching Artificial Intelligence
in
Crimson Tide Sports Marketing Property Assistant
researching Business Development
in
Strategic Marketing Executive
researching Social Media
in
SVP, Head of Content
researching Experiential Learning
in
+ 4 more in Marketing

See everyone, not just the first 10

22 people across every department at LEARFIELD, plus a LinkedIn profile link for each.

Primary products / business lines

LinkedIn company profile

LEARFIELD is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events. We offer our partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across our digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expert

Top accounts researching LEARFIELD

names withheld on the public page

These are companies whose own people brought up LEARFIELD unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.

129,094 companies · 649,540 people are researching Artificial Intelligence

LEARFIELD's own team shows 4 signals on this topic. No one outside LEARFIELD has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.

  • Hiring66,174 cos · 318,882 people
  • Generative AI17,748 cos · 70,837 people
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Buyer profile

company size · seniority

Company size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.

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Company-size breakdown and buyer seniority mix for accounts researching LEARFIELD.

Company size breakdown
Buyer seniority mix

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Buying committee functions

Employee job titles (LinkedIn)

Marketing — 4 people; Sales — 4 people; Leadership — 2 people; IT — 1 person

What's been said

public posts mentioning LEARFIELD

Up to 9 public excerpts naming LEARFIELD from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.

LinkedIn

👇 Great opportunity to work with our LEARFIELD partners Naismith Memorial Basketball Hall of Fame 👇 located in the birthplace of basketball, Springfield, MA. https://lnkd.in/epgWd63u https://lnkd.in/eF7RD77A

Apr 2026
LinkedIn

🚨HIRING 🚨 - looking for our next teammate University of New Hampshire to join our wildly talented team LEARFIELD Demi Kneeland Luke Jaber, MBA - this property is climbing to new heights 👇🏻👇🏻👇🏻

Apr 2026
LinkedIn

As my internship with Learfield wraps up, I would like to reflect on my experience as a Sponsorship and Promotions Intern. During my time here, I had the opportunity to step into the business side of athletics, which was especially interesting as a student-athlete myself. My work distributing sponsor merchandise ensured that field hockey, soccer, basketball, ice hockey, and lacrosse games ran smoothly. I also was tasked with capturing proof of performance and creating fundraiser graphics, both of which taught me the importance of community partners and their impact on collegiate athletics. One of the most valuable lessons I learned was how to quickly adapt to unexpected changes in the workplace, most exemplified by in-game promotions that involve the audience. I also had the opportunity to expand my oral communication skills when speaking with fans and sponsors, which helped me grow as a professional. I want to shout out and extend gratitude to Lizzy Saward , Evan Tremblay , and Alicia Hawks for their guidance and support throughout this internship. Their insights were incredibly valuable in shaping my experience, and I appreciated having such strong mentors who led by example. As I move forward in my career, I am excited to pursue new opportunities in sports where I can apply what I’ve learned and continue to grow!

Apr 2026
LinkedIn

🚨HIRING 🚨 - looking for our next teammate in FRIARTOWN LEARFIELD #NIL #PARTNERSHIPS #SALES #EXECUTION #INNOVATION

Apr 2026
LinkedIn

The cat is out of the bag! I am thrilled to announce that I have officially joined USC Sports Properties as part of the partnership sales team with Learfield! After an incredible run at Long Beach State, I'm ready to take on a new challenge representing one of the most iconic brands in college athletics. The opportunity to bring partners together with the Trojans and everything this university stands for is something I couldn't be more fired up about. It's a full circle moment returning to the campus where my journey working in sports first began! This transition wouldn't have been possible without some truly exceptional people who poured into me along the way. A heartfelt thank you to Tony Soares , Ian Moses , and Joe Baldini . Your mentorship, guidance, and belief in me have meant more than I can put into words. To everyone else who supported, encouraged, and challenged me throughout my journey, you know who you are, and I don't take it for granted. To my Beach family: thank you for everything. The relationships, the experiences, and the lessons I carry with me every day. If you're a brand looking to align with one of the most passionate fan bases in the country, I'd love to connect. Whether you're exploring college sports partnerships for the first time or looking to deepen your presence, let's connect! The best is yet to come. Go Beach and Fight On!

Apr 2026
LinkedIn

Learfield Studios is growing! We’re looking for a Supervising Producer to lead content for Oregon Sports Properties. Come join our team of talented creatives across the country and be part of a collaborative group making fun, impactful content! https://lnkd.in/gZ7qNCmN

Apr 2026
LinkedIn

Big news in the world of college athletics today! Learfield has entered into an agreement to be acquired by TPG. Partnering with a powerhouse like TPG—known for their transformative work with brands like Spotify and CAA—marks a massive milestone for us. For our partners and the Crimson Tide community, this means an even deeper commitment to innovation, data-driven fan engagement, and world-class multimedia solutions. Looking forward to this next chapter as we continue to shape the future of the collegiate sports landscape! #Learfield #TPG #CollegeSports #RollTide #Innovation

Apr 2026
LinkedIn

Very exciting news at Learfield! We’ve entered into an agreement to be acquired by TPG, marking an exciting new chapter of growth and innovation across our business. This partnership strengthens our ability to invest in data, media, technology, and creative solutions that power the future of collegiate athletics and fan engagement. Proud of the momentum—and even more excited for what’s ahead.

Apr 2026
LinkedIn

Thrilled to share that Learfield has been acquired by TPG! It was meaningful to play a role in the transaction process and work alongside an exceptional Learfield team and our new ownership partner. This marks an important next chapter for Learfield and our impact across college sports, with strong backing from a premier firm to accelerate growth and build on the momentum we’ve created. On a personal note, it’s a full‑circle moment to reconnect with TPG, where I worked prior to Learfield. Looking forward to all that’s ahead.

Apr 2026

About this data. LEARFIELD (learfield.com). Department attribution is 35.71%; remaining activity is grouped under Others. Updated 2026-09-25T18:00:10.181Z.

Not yet computedPer-team narrative summaries