Liftoff Mobile

Why I chose to leave Liftoff for RZR. If you asked me less than a year ago, I probably would’ve told you Liftoff was going to be my last stop in ad tech. Over the past 6+ years, my wife, Mackenzie, and I have invested in our own businesses and real estate, giving us something we’ve come to value deeply: the freedom to be intentional about where we dedicate our time, energy, and focus. At the same time, I still feel pulled towards our industry. I’m constantly reminded how fortunate I’ve been to work alongside great teams, and Liftoff was no exception. My time there played a huge role in my professional growth — not only in deepening my understanding of performance marketing, attribution, mobile growth, and the evolution of the app ecosystem, but also in shaping how I think about leadership, relationships, and long-term partnership building. That being said, every once in a while, an opportunity comes along that aligns so closely with the next version of yourself that you know you have to take the leap. RZR represented that opportunity for me in allowing the space to marry the two worlds I've operated in for so long (mobile ad tech + strategic decision-making through real-world business ownership). I’m excited to help build, scale, and lead during a pivotal stage of growth alongside a team with an ambitious vision for where the industry is heading. Thank you to everyone who has been part of the journey so far. Excited for what’s ahead 🚀