MasterClass
Buying intent
27 tracked signals | Top 15 topics are below | Sales is carrying most of it.
Attention by team
LinkedIn activity, by teamWhere MasterClass's own people are actually spending their attention, by team, by topic. Bands run Low to High against the busiest pairing on this page, and each cell also shows how much of that team's own activity it represents.
Topics being researched
30-day windowEvery tracked topic, ranked by volume, not by our guess at what matters. Confidence is the classifier's own certainty that a signal belongs where we've filed it.
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Need intent for a specific topic or industry?
We track the full taxonomy across every account in the graph — including themes not shown on this page.
Who's active at MasterClass
verified title on fileTitles, seniority and topic straight from each person's own activity, with a LinkedIn link so you can check any of them yourself.
Primary products / business lines
LinkedIn company profileLaunched in 2015, MasterClass is the streaming platform where anyone can learn from the world's best. With an annual membership, subscribers get unlimited access to instructors and classes across a wide range of subjects including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Anna Wintour’s office, and Ron Finley’s garden. Get inspired by RuPaul, pe
Top accounts researching MasterClass
names withheld on the public pageThese are companies whose own people brought up MasterClass unprompted, not accounts we guessed might be interested. We can't yet tell an implementation partner from a genuine buyer here, names unlock along with the buyer profile below.
10,249 companies · 36,378 people are researching Mental Health
MasterClass's own team shows 4 signals on this topic. No one outside MasterClass has been seen researching the company by name yet — so this is the market it sits in, not a list of its buyers.
- Customer Relationship Management (CRM)15,165 cos · 48,159 people
- Gut Health478 cos · 1,428 people
Buyer profile
company size · seniorityCompany size and how senior the people involved are, the two things that decide whether this is a real deal. Competitor overlap isn't computed yet for this account.
Buying committee functions
Employee job titles (LinkedIn)Sales — 2 people; Leadership — 1 person
What's been said
public posts mentioning MasterClassUp to 9 public excerpts naming MasterClass from the past 365 days, across LinkedIn, Reddit, X, YouTube and other public sources.
My CEO AI stack has completely changed in the last 3 weeks. It used to be Claude, ChatGPT Notebook LM and some Make.com flows. No longer. It is now all custom built apps in Lovable and Claude Code. With my hardest problems going to ChatGPT Pro. My stack: 1. Later Gator. Named after my daughter's favorite book (See you Later Alligator). It's my custom to do list app. It's like any other to do list, but a) after 48 hours if I don't do a task it forces me to make a decision to dump it or delegate it; b) it easily connects to Seldon (see below). First built in Lovable, then Claude code. All graphics in ChatGPT. 2. Seldon. My virtual second brain. It prioritizes my todos, updates them in my Later Gator, briefs me on my day, drafts my emails and slacks, even checks updates in my important google docs. Claude co-work. 3. Murrow. My custom news app based on education, business and AI. It pulls from sources I don't often check (e.g. substacks, blogs, X, academic articles). Built in Lovable. Loved so much -- built it out in Claude code and ChatGPT. 4. Chat GPT Pro. I think simply the best at reasoning and thinking. Just takes a while, so I only use for the super hard problems. 5. Lovable and Claude Code - helps me build all the above. If building your own apps sounds daunting. It’s not. That’s why we added a Lovable AI lab to MasterClass Executive.
Apr 2026AI is officially less popular than broccoli! And even less than the IRS! The good news for AI? You're still significantly more popular than Congress and Head Lice. The bad news? You've got a long way to go before you're as beloved as Broccoli. 🥦 The polls are consistent. Across both parties. The real impact: politicians are going to be talking about it a lot more and I bet proposing legislation, this is part of the struggle to get organizations to adopt it and trust is going to be a big product moat. Thank you Baroness Dambisa Moyo in her MasterClass Executive live session for getting me to look into this! Sources: polling from Pew, Gallup, and PPP.
Apr 2026A fun career first for me - the product I work on at MasterClass, On Call, has been nominated for a Webby Award! On Call was born out of a desire to give people a way to apply the knowledge and wisdom of MasterClass instructors to practical applications in their every day lives. Whether you're prepping for an interview, asking for a raise with feedback from the negotiation expert Chris Voss, or trying to figure out how to cook Gordon Ramsay's famous beef wellington - On Call is just the beginning for how we're trying to tackle personal and professional growth in the AI age. It was also built by real good people - one of the best teams I've had the pleasure of being a part of. We're nominated for best real-time engagement. Voting closes today - would appreciate it if you all would give it a vote: https://lnkd.in/g7W6Yyq5
Apr 2026