Match Group

Tinder works better today, and a lot of that comes down to the product investments we’ve made to help people have better experiences and better conversations. I sat down with Hillary Paine to discuss what’s changed, from lowering pressure and increasing self-expression to building more trust into the experience, and why it’s starting to show up in the data.

Who Owns This? Many conversations about AI deployment follow the same shape. Capability first. Speed, accuracy, cost. Which workflows, which tools, what the rollout looks like. Accountability tends to come later. If it comes at all. As AI gets woven into more workflows, two failure modes become more likely —deference and diffusion. Neither involves bad intent. Both hollow out accountability just the same. There's a bigger debate underway about whether highly autonomous AI might eventually hold some form of accountability of its own. Worth following. This piece isn't about that horizon. It's about the no-regrets moves available right now — and the one question every AI deployment conversation should end with: We're not done until we know who owns this. Not who built it. Not who approved the budget. Who owns this. New on Substack today. Where does accountability sit in your organization's AI deployments right now — designed in from the start, or assumed and hoped for? Written with Claude Sonnet 4.6 https://lnkd.in/e9WW8739

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Hello. (And why I'm finally writing.) New chapter: after nearly three decades of building and sharing my thinking inside the rooms I was in, I'm hitting "publish" — and inviting a much bigger room into the conversation. My Substack is live — a place to share my POV on how AI is reshaping business, work, leadership, creativity, and daily life (to start with). The conviction underneath all of it: humans + AI is a better unit than either alone. I'm writing with AI as my partner — which, in miniature, is exactly the thesis. It's free. Come subscribe - I'd love to have you along as we figure this new world out together. (Written with Claude Opus 4.7) https://lnkd.in/gwWJuiEV

Just wrapped a trip through Seoul and Tokyo—always time well spent with our teams there. In Seoul, I spent time with our engineering and shared tech teams supporting Tinder , Azar and the broader portfolio. In Tokyo, I was with the Pairs and Tinder Japan teams. Strong groups, great energy, and a lot of thoughtful work happening across the board. What continues to stand out in both markets is how closely teams stay connected to their users. The focus on trust, local nuance, and helping people build meaningful connections really comes through. Thanks to the teams in Seoul and Tokyo for the warm welcome, and for all the work you’re doing. 🇰🇷 🇯🇵 Great trip.

Interesting to see this headline while I’m in Japan this week! In Kochi, the local government is helping cover the cost of certified matchmaking services — including platforms like Pairs — to make it easier for more people to meet and build relationships. Connection is becoming a societal priority, especially in countries facing high demographic pressure. In Japan, nearly 1 in 4 married people under 39 met their spouse online, a shift that would’ve been hard to imagine a decade ago. That’s where platforms like Pairs stand out. It’s built for people looking for something serious, and today it’s helping drive a meaningful share of marriages in Japan, with that momentum now extending into Korea and, as of this week, Taiwan. Encouraging to see more focus on helping people build real, lasting connections. https://lnkd.in/g5TSMWTt

Over the past few years, dating apps—including Tinder —haven’t evolved as quickly as how people, especially women, want to connect. That’s on us. If the experience isn’t working well for women, it’s a sign we need to do better. That’s where our focus is right now. That means: – Moving beyond purely swipe-based interactions – Creating more ways to connect that feel intentional, not gamified – Investing in trust, safety, and product innovation Dating apps aren’t going away, but the ones that succeed will be the ones that actually work for people. Appreciate the thoughtful piece, Kieran Smith The Financial Times https://lnkd.in/g8QsVcwJ

As AI accelerates, knowing who’s real online is becoming a core challenge. At Tinder , we’re partnering with Tools for Humanity to strengthen trust and authenticity on the platform, starting this journey in Japan where trust and safety are critical to human connection. https://lnkd.in/gpT__NRd

I love roles like this... innovative team, big mandate, real impact. BLK, Chispa , and Salams serve communities in important ways, and we’re looking for someone to help tell those stories and grow these brands thoughtfully. Apply here: https://lnkd.in/gztc8_Uc