Mediaplus Group

While others chase control through massive acquisition, we’re focused on building intelligence, flexibility, and long‑term growth for our clients. The industry is consolidating. Mediaplus Group is advancing. There’s been a lot of conversation this week about Publicis acquiring LiveRamp . It’s a meaningful moment for our industry, not because of the transaction itself, but because of what it signals. We’re clearly moving toward a world where AI, identity, data, activation, and measurement are deeply connected. Every serious player is solving the same question: how do we create intelligence and outcomes in an increasingly complex ecosystem? Some organizations are choosing to answer that through ownership and vertical integration. At Mediaplus Group , we’ve chosen a different, and very intentional path. As the #1 Independent Media Agency globally ( WARC , 2026), we believe strength comes from orchestration, not control, from flexibility, not lock‑in. From building systems that evolve as fast as our client partners’ businesses, and the technology powering them. That’s why we’ve invested early and consistently in: ✨ A Global Data Platform designed for interoperability ✨ Plus.AI , our operating system, as an orchestration layer, not a closed ecosystem ✨ First‑party data, clean‑room collaboration, and AI‑powered planning and measurement Not because it was fashionable, but because it’s what long‑term client growth requires. In fast‑moving markets, stability doesn’t come from standing still. It comes from having a clear strategy, the right architecture, and the confidence to stay open. Moments like this don’t change our direction. They reinforce it. Independence isn’t a disadvantage in this next chapter of media (and growth). It’s the advantage, when paired with scale, intelligence, and intent. Welcome to Mediaplus! #WeLoveWhatWeDo #WeBuildBestBrands #TogetherUnlimited #ThoughtLeadership #Leading Mediaplus Group Serviceplan Group Karin Immenroth

There are moments that remind you, why you love what you do. This was one of them. After a recent client conversation, we received an email 📧 that stayed with me: “I saw the hungry little fish inside all of you…Bright, insightful, hungry and wanting to leave a mark on the world.” That’s it. That’s the goal. Not to deliver a scope, but to show up with conviction, with curiosity, with care. To bring "extra", in the thinking, in the detail, in the relationships we build. Because in the end, that’s what our client partners feel. That's what our teams feel. That’s what builds trust. That’s what creates real collaboration. That's the Mediaplus Group difference. And yes… sometimes it even comes back as a 🩷 note. #WeLoveWhatWeDo #WeBuildBestBrands #TogetherUnlimited #Partnership #Collaboration #Passion #Gut Mediaplus Group Serviceplan Group