MediaRadar

After getting back from EMARKETER last night, one thing is clear... AI is rapidly changing how consumers discover, evaluate, and buy. A few things that stood out: • “Fluid funnels” are real. Consumers still move through the funnel, but now they do it almost instantly across channels. • SEO is shifting from page rankings to becoming the most trusted source for LLMs and AI agents. Search spend isn't dead, it's just changing. • Click-based measurement is getting harder as “clickless journeys” become more common. Understanding Brand spend has never been more important. • Content is becoming the ad. The article is the ad. How your content is crawled and indexed by AI is what matters. • AI isn’t replacing strategic thinkers. It’s making teams more efficient and creating more room for strategy and creativity. One stat I can’t stop thinking about, 25% of shoppers could soon be agents, not humans... nuts. A lot is changing very quickly, and it feels like we’re still in the early innings. That being said, it has never been more challenging to comprehend a brand’s strategy in evolving environments. Using MediaRadar, you can identify where brands are shifting their investments, how their messaging is evolving, and where new opportunities are opening up in real time. #AI #Advertising #Marketing #AdTech #DigitalMarketing #RetailMedia #CTV #SEO #LLM #MediaStrategy #EMARKETER

Fresh off #MirrenLive in NYC, and loved getting the opportunity to share our new Commercial Intelligence tools with the Independent Agency community. The absolute highlight for me was the keynote: "The Creative Collision of Art, Imagination & Tech" with Damian Kulash of OKGo. (I actually saw him live eons ago when they were touring with O.A.R. — talk about a full-circle moment!) Always a great reminder that while tech changes, the soul of advertising is still pure imagination. #NewBusiness #MirrenLive MediaRadar, Inc.

Excited to be attending the EMARKETER Ad Buyer Strategies Summit in NYC tomorrow. Looking forward to connecting with clients, future clients, and friends! If you’re attending, shoot me a DM! #Advertising #AdTech #MediaRadar #EMARKETER

Excited to be in Dallas for the OAAA conference this week! There’s a lot of energy around the evolution of OOH right now — from the move beyond static loops into real-time, programmatic triggers, to the growing role of OOH as a physical extension of retail media. Looking forward to catching up with clients, meeting new faces, and having great conversations around the bigger trends shaping the future of OOH. #OAAA #OOH #AdTech #RetailMedia #Dallas #MediaRadar

Find the MediaRadar crew on the ground at POSSIBLE ! Caroline McCrory , Fan Shi Blackwell , Jay Wofsy , Steve Davis , David H. , Connor Gibson , and Annie Mullen will be on site and ready to discuss how we can provide the data you need for smarter strategies, sharper signals, and more effective media investments. Message them to set up a time to connect in Miami Beach.

MediaRadar unveils the inaugural market-level glimpse into the advertising landscape, offering media owners a smarter method to identify who’s investing, where, and how strategies evolve by region. As competition heightens at the local level, visibility becomes essential—it’s a competitive advantage. Read the full release → https://gag.gl/xBhpkJ

MediaRadar unveils the inaugural market-level perspective of the advertising landscape, offering media owners a smarter lens to identify who’s spending, where, and how regional strategies evolve. With competition heating up at the local tier, visibility becomes essential—it's a competitive advantage. Read the full release → https://gag.gl/xBhpkJ

A collaboration built on a single objective: equipping you with the data to make smarter moves in a shifting market. MediaRadar 🤝 EMARKETER Together, we’re merging real ad spend intelligence with trusted market analysis to bring clearer insight to the streaming TV landscape. Our inaugural report outlines where dollars are going, how advertiser behavior is evolving, and which categories are ramping up investment. Because in streaming, visibility isn’t optional—it’s your edge. Read the full report → https://gag.gl/JwhEnL Explore the partnership → https://gag.gl/Q67L1S #MediaRadar #eMarketer #StreamingTV #AdIntelligence #MarketingStrategy

A partnership built on a single objective: delivering the data you need to make smarter moves in a shifting market. MediaRadar 🤝 EMARKETER Together, we’re merging real ad spend intelligence with trusted market analysis to bring clearer insight to the streaming TV landscape. Our inaugural report dissects where dollars are flowing, how advertiser behavior is evolving, and which categories are boosting investment. Because in streaming, visibility isn’t optional—it’s your edge. Read the full report → https://gag.gl/JwhEnL Explore the partnership → https://gag.gl/Q67L1S #MediaRadar #eMarketer #StreamingTV #AdIntelligence #MarketingStrategy