Metagenics

The National Football League (NFL) is opening the 2026 season in Melbourne, Australia. Not London. Not Mexico City. Australia. Nine international games this season across four continents and seven countries. deloitte The most valuable sports league on the planet is no longer testing international markets. It is building permanent infrastructure inside them. The leagues that moved early on global are reaping the rewards right now. Everyone else is watching.

Most of healthcare is still reacting to cognitive decline instead of preventing it. By the time symptoms show up, the biology has been shifting for years. That is why this conversation matters: “Building a Precision Medicine Network for Cognitive Decline Prevention & Reversal" Toxins, metabolism, vascular health, and inflammation sit upstream of cognitive change, not downstream of it. Tonight in Colorado, the Functional Forum hosted by James Maskell & Quicksilver Scientific is completely sold out. We are also on the ground with TruNeura , contributing to the shift toward longitudinal, multi-domain cognitive risk stratification, integrating biological, environmental, and functional data signals into a more complete framework for early detection. Clear signal the field is moving toward systems-level thinking and earlier intervention. Cognitive decline is not brain first. #TIMEISBRAIN

If you don’t disrupt yourself, your competition will do it for you. Most businesses wait. They protect what’s working until something external forces their hand. The ones that win long term are the ones willing to make themselves uncomfortable before the market does it for them. Disruption isn’t the threat. Waiting for it is. Are you disrupting yourself or waiting to be disrupted?

I have spent over a decade in the health and wellness industry. Watched the space evolve. Watched creators become authorities. Watched audiences in markets like China develop a genuine appetite for this content. So when I say this new client announcement hits different, I mean it. We're proud to welcome Andrew Huberman to the EGG family. Supporting one of the most dominant voices in global health and wellness as he expands into China is the kind of work that reminds me why we built this agency. EGG started in sports and entertainment. But global strategy doesn't care about category lines. Wherever there's a passionate audience and a brand ready to show up authentically, there's an opportunity. If you're in health, wellness, or lifestyle and thinking about China or any international market, let's connect.

$3.9 billion for the Padres. $11.1 billion valuation on the Raiders. The Dolphins, Bills, and Chargers already have PE investors inside the building. This is no longer a trend. It is a takeover. Here is what is actually happening: The NFL, NBA, MLB, NHL, and MLS have all opened their doors to private equity ownership in the last few years. For a long time, leagues resisted it. The concern was that institutional investors would prioritize returns over winning. They were not wrong to worry. The new Padres owner, José Feliciano of Clearlake Capital, already owns Chelsea FC. Under his watch, Chelsea ranked 19th out of 20 Premier League clubs in transfer spending this past season and posted an unprecedented £700M loss. That is what optimizing a sports asset can look like in practice. To be fair, not every PE owner operates that way. The best case is that fresh capital funds stadium upgrades, global expansion, and infrastructure that traditional ownership could never afford. There is a real argument that PE makes leagues stronger at the macro level. But here is the tension that concern me: PE firms answer to LPs. LPs want returns. Returns come from margin. And margin in sports often means cutting the exact things fans care most about. The other reality is that the universe of buyers who can write a $3.9B check is extremely small. We are not talking about passionate local billionaires with a legacy motive. We are talking about institutional capital with a thesis and an exit strategy. The late Peter Seidler ran the Padres like a civic institution. He spent whatever it took to win and did not apologize for it. That era just ended. So I want to know what you think: Is PE ownership good for the long term health of professional sports, or are fans eventually going to pay the price for someone else’s returns? And if you have watched what happened at Chelsea, does it change your view?