MGA Entertainment

It starts! SuperBowl week aka Vegas Licensing Expo. Licensing International So excited and coming in HOT 🔥🔥🔥

First look at our new Little Tikes Cozy Coupe football ad! 🚗 ⚽ Bringing Mayur Pattni 's vision to life on one of the rare sunny UK days ☀️ was an incredible experience. A big milestone for me - my first time leading on a shoot, with the amazing support of Jasmine Patel ⭐ Honestly, the biggest challenge? Getting everyone to leave at the end of the day! Safe to say the Cozy Coupe will be at the top of a few wish lists....😘 Points to anyone who can spot Jasmine and I in the video 👀

Thinking of any leader managing in this way is repugnant to me. I won’t work for them and I won’t work with them. Life is far too fleeting and my time is far too valuable to waste it on folks like this.

As Coachella wraps, a music appreciation post (in three parts)! First, Coachella. Last weekend was my first time. I get it now. For six days in April, the cultural capital of the US (and much of the world) emerges in the desert. It's the kind of place that makes you have FOMO for weekend two, even after waiting in the shuttle line for three hours the weekend before and swearing in the moment you'll never do it again. But then you tune in to YouTube to see Karol G's epic performance close out the final day and, well..FOMO. This was also Miniverse's first time at Coachella, with an equally epic (albeit a bit smaller) activation onsite. Being embedded with the fans and showing them our new products first hand can't be replicated. You learn more in a few hours in that environment than in months via any other avenue. I couldn't be more proud of the team. This started as a bold idea that could have easily stayed a slide in a deck. Instead, they brought it to life and executed flawlessly. Second, The Drop. We just kicked off presale for Miniverse Real Music. This isn't inspired by or adjacent to the aforementioned culture. It's real music, real songs, real artists, real connection. We just shrunk it down without losing what makes it matter. It taps into nostalgia, discovery and collectibility all at once. I'm so excited to get this in the hands of our fans. Third, The Band. I tell my team, maybe too often, hobbies are important. My hobby happens to be a Pop Punk cover band called This Ones For Us. We're a dad band in the most literal sense. We juggle jobs, kids, and schedules with our innate desire to rock the walls off with some classics from the late 90s to early 2000s. I've been playing drums since i was 11 years old and this might be the purest version of music I've experienced. No KPIs, no decks, no expectations. Just playing. For Us. (hence the name!). Point is, all of these things are driven by the same idea. Music creates connection. At Coachella, it connects strangers. In product, it connects fans to culture. In a garage band, it connects a few guys holding on to something they love. Different scales. Same energy. Oh also, we're playing this Saturday in North Hollywood. Come check us out. It's not quite Coachella, but I promise no shuttle lines.

We came to the desert, made it mini, and left with our greatest hit: our Mini Music Vinyl collection sold out all six days at Coachella. There’s no better stage to launch a new music line than Coachella, where culture, music, and community collide. Miniverse showed up in a way that was social-first, true to our scale, collectible, and built to provide our community with a mini escape. So proud of my team for bringing this to life with incredible passion and precision. This was no easy feat and you made it happen. Taylor Clara Angel Monica Monique Cheryl Roy Anita Ryan AK Janet Amandine And huge thanks to AEG Lara Samantha Gabby and We Are Swell for being the best partners every step of the way. And thank you Isaac Larian for mentoring trusting and investing in me and my team. You push us to show up big, and so we did. Small scale, big impact. This is how Miniverse shows up in culture.

Last weekend I decided to challenge myself on a new format : 24h run 🏃♂️ Having yet participated in many ultra distance races, I was super excited to discover something new! For sure new sensations,pains, highs and lows will surprise me. It was 100% the case ✅ Lessons learnt: A) running in circle on a 1.1km lap is not boring at all! B) it offers the privilege to admire top elite 🇫🇷runners all day and night long… impressive! C)Proximity with supporters and refueling every lap is great D)as a newbee the most challenging was to find which mental tools work the best here to deliver ok ….I keep that secret😉 Conclusion : a very intense running project and you know what? Time flies when you enter the passion mode 😄

I'll be attending Licensing Expo 2026 aka my Super Bowl. Let's goooooooooooooooooooo!!! Can't wait to see the people I love so much in the Industry. #licensingexpo #brandlicensing #collaborations #mgaentertainment