Mirakl

🎙️𝗕𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗕𝟮𝗕 𝗢𝗻𝗹𝗶𝗻𝗲 𝗖𝗵𝗶𝗰𝗮𝗴𝗼: 𝗪𝗵𝗮𝘁'𝘀 𝗥𝗲𝗮𝗹𝗹𝘆 𝗼𝗻 𝘁𝗵𝗲 𝗠𝗶𝗻𝗱 𝗼𝗳 𝗕𝟮𝗕 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 🚀 Chicago never disappoints. B2B Online is one of those events where you come to test the pulse of the US market with peers and partners, and this year's conversations did not disappoint. I had the privilege of taking the stage alongside Brady Emerson from Deloitte Digital to talk about Agentic Commerce. Here's what stood out: 🔹 𝗗𝗮𝘁𝗮 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 𝗜𝘀 𝘁𝗵𝗲 𝗢𝗻𝗲 𝗡𝗼-𝗥𝗲𝗴𝗿𝗲𝘁 𝗔𝗰𝘁𝗶𝗼𝗻 No matter where companies are on their AI journey, every conversation converged on the same starting point: get your data right first. Great conversations on how Mirakl 's Agentic Activation helps manufacturers and distributors enrich their catalogs with GEO-optimized, B2B-specific attributes that LLMs can actually understand and surface. 🔹 𝗠&𝗔 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗜𝘀 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗕𝟮𝗕 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗨𝗻𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 A surprisingly active thread at the event: manufacturers consolidating multiple business units through M&A are running into a fundamental commerce challenge. How do you handle unified Accounts Receivable for large enterprise customers buying across multiple internal BUs? How do you automate inter-company invoicing end to end? 🔹 𝗕𝟮𝗕 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝗥𝗲𝗺𝗮𝗶𝗻𝘀 𝗮 𝗟𝗶𝘃𝗲 𝗗𝗲𝗯𝗮𝘁𝗲 Manufacturers are still actively evaluating their commerce experience stack. Multi-destination checkout keeps coming up. So do here-to-buy and dealer locator challenges: how do you give end customers a seamless path to purchase while respecting your channel relationships? Plenty of good conversations on how Mirakl addresses both of these, from unified commerce architecture to channel-aware buying experiences. Chicago reminded me that for all the excitement around AI and agentic commerce, the fundamentals of B2B, data, accounts, channel complexity, remain the real battlefield. #B2BCommerce #AgenticCommerce #B2BOnline #Chicago #GEO

Yesterday was an incredible day at the Commerce Media Festival and Retail Media X Awards 👏. First, Inês Catão shared Worten Portugal ’s impressive retail media journey with Colin Lewis , highlighting their significant growth in ad revenue, daily spend, and investment rate since working with Mirakl Ads 👏 🤩. Then we headed to the Retail Media X Awards, where Simon White presented the Team of the Year Award to the brilliant winners, Douglas Media Group 🏆! It was a fabulous evening spent with Tom Rainer and Debenhams , Liam McCullough at Pets at Home , Dean Harris at Co-op Media Network , and many other impressive businesses shaping the future of retail media. A great day celebrating the people, teams, and momentum behind the retail media community 💫 . William Roberts , Danielle Kalil , Katie Style , Alexandra Martinez Perelli

🎉 After Munich and London, the Mirakl Summit made its way to Paris It was another opportunity to connect with long standing clients and newer ones, including Decathlon , Lacoste , and La Redoute . And of course, one of the highlights of the evening: the Mirakl Awards ceremony! 🏆 Huge congratulations to this year's winners: 🥇 Galeries Lafayette ( Regis Pennel - Loren JOVER - Alexis Jean-Baptiste - Jocelyn Caron - Laure Martel ) 🥇 Lancel ( Audric Bringuier - Clara Vankerrebrouck ) 🥇 Decathlon ( Aurore LESCAUT - Régis XHAUFLAIR - Ismaël Sassi - Thibaut Peeters ) 🥇 ADEO ( Jamal Attalbi - Nicolas Goolen - François de Sagazan - Alfredo Calot Alventosa - Francois Yared ) 🥇 Conforama ( Benjamin Courgeon - Sophie Zhang - Maxime de BEAUCHESNE ) Thank you to everyone who joined us in Paris. See you at the next and final stop, New York City in June! 🚀 #MiraklSummit #Ecommerce #Marketplace #Retail #Paris

Excited to be speaking at NRF APAC alongside Warwick Blunt , GM Digital Commerce at MYER , to discuss how AI guided buying is already transforming product discovery, conversion, and retailer visibility. As AI agents increasingly shop on behalf of consumers, the rules are changing: • traditional search is no longer the primary entry point, • product data quality becomes a strategic asset, • the digital shelf must now be optimized for agents as much as for humans. We’ll share perspectives on: 🤖 Data and assortment readiness for AI driven discovery 💰 Building trust and activation in agent driven journeys 🚀 Digital shelf strategies in the Agentic Commerce era 📍 Marina Bay Sands, Singapore | Level 1, Stage 2 🗓️ Wednesday, June 3rd | 1:45pm – 2:15pm Looking forward to connecting with everyone attending NRF APAC in Singapore after the talk or at the Mirakl booth. #Innovation #NRFAPAC #AgenticCommerce #AI

🇩🇪Excited to be in Berlin this Tuesday for the World Retail Congress with the Mirakl team I’ll be joining a fantastic host Chris Walton ( Omni Talk Retail ) and an outstanding duo of retail leaders on stage Romain Roulleau (Kingfisher) and Brian T. (former Chief Digital & Technology Officer, Best Buy) for “The Discovery Imperative: How Agentic AI is Rewriting Retail.” We’ll dive into what this shift really means for retail, starting with a few key questions: * What fundamentally changes when discovery moves from search to agents? * Who owns the customer relationship when decisions are delegated to AI? * Where should retailers place their bets now in a world of shifting traffic, margins, and control? Looking forward to the conversation and the perspectives from this exceptional panel. If you’re in Berlin, let’s connect.

Mirakl Connect is welcoming Lacoste in its ecosystem 🐊 For a brand like Lacoste , being on the right marketplaces isn't just a distribution question: it's a strategic question. Which channels, how the product is presented, what the customer experience feels like… None of that can be compromised. That's exactly what Mirakl Connect was built for: our AI-powered Catalog Transformer eliminates the need for one-off technical integrations while centralizing catalog optimization, orders, inventory, and pricing across every channel, all in one place. Fashion is moving fast. The most iconic brands in the world are rethinking their distribution playbook. The ones who get the infrastructure right now won't just keep up; they'll set the pace. Congratulations to everyone involved in making this partnership a reality! Thomas Voisin dit Lacroix Charlène GARO Marie-Lou Perruchet Aurélie Gaffory Joseph Ascione Kristina Dimitrova François Crossette Jean-Yves Cazac Anne-Claire BASCHET Learn more about the partnership: https://lnkd.in/ePx-Cd2f #MiraklConnect #Fashion #Marketplace #Lacoste

The crocodile has entered the marketplace 🐊 Lacoste just chose Mirakl Connect to expand across premium European fashion marketplaces. Founded in 1933. Present in nearly 100 countries. One of the most recognizable logos on the planet. A few weeks ago it was Canada Goose on Nordstrom. Now Lacoste across Europe. The pattern here is hard to ignore. What makes this one land for me: Lacoste needed a partner who could handle the complexity of multi-marketplace expansion without ever compromising how their brand shows up. High bar. Exactly what we built Mirakl Connect for. A few things that make this work: 👉 Catalog Transformer gets them from catalog ready to live in weeks, not months. No line-by-line spreadsheet required (trust me, no one wants that). 👉 Centralized ops across orders, inventory, and pricing on every channel, without stitching together one-off integrations each time. 👉 50+ fashion and luxury marketplaces in Europe already run on Mirakl. The network effect is very real. Big congrats to Jane , Joseph and the full Connect team who fought for this one. Proud to be part of a team that keeps winning upmarket. Learn more about the partnership: https://lnkd.in/eshe_Ntt Onward 🚀

First hackathon of my life 😯 It's never too late, they say... This morning at the Mirakl x Eugenia School hackathon, I presented this challenge to 70 students: build an agent that identifies the right sellers (tricky part!), finds contacts, and generates personalized outreach emails — all at scale, leveraging tools like Dust , N8N , Make , OpenAI . For our Sales Acceleration teams, this isn't theoretical. It's what we're working on every day to grow sellers on Mirakl Connect. And this is just 1 example of many workflows we're automating. We are building the new engines our Sales teams will be using, we are becoming architects! 👷♀️ ... which means I'm back in learning mode and it feels good! Pitches are Friday 🎤 . Jean-Baptiste ANNE , Anne-Claire BASCHET , Laure Menissier , Roméo Vincent and I can't wait to see what they come up with 👀 #Sales #AgentAI #Hackathon #EugeniaSchool #Mirakl

🚀 Kicking off our Agent-led Company Hackathon this week 👉 Yesterday, we launched a Mirakl × Eugenia School hackathon, bringing together 85 students to build the next generation of agent-led organizations. ⚙️ Our belief AI is not an add-on, it is a shift. As a software company, this means rethinking both our products and our organization: agents transform workflows end-to-end, moving from tasks to outcomes and from tools to autonomous systems, driving higher quality, efficiency, and less bias. It is a shift from assistive AI to agent-driven execution, and from individual productivity to system-wide performance. 🤝 It’s gonna be a tremendous week powered by great partners OpenAI, Dust , Make, and n8n . 🎤 Pitches are Friday Looking forward to Friday’s jury with Corentin Rosado from OpenAI, Philippe Corrot , Jean-Baptiste ANNE , Juliette Pichard , Laure Menissier and Roméo Vincent Thanks to the great Eugenia’s team with Stéphane Velasquez Baudouin MARBACH and Lucas Peyrin THE n8n Master #AI #Agent #Hackathon #EugeniaSchool #Mirakl